n.-.;r^j-7F r?iy ^v^ 1^'» _> vfr ip-w-i- -r^ ■vgisrf^' ?:y t 



44 



The Florists' Review 



August 26, 1920 



have been heavier than ever this sea- 

 son. 



Frederick Cave, a Kewite and prom- 

 inent member of the Gardeners' and 

 riorists' Club, left the Massachusetts 

 General hospital August 13. The noted 

 specialists there were afraid to oper- 

 ate and consider his condition criti- 

 cal. His wife and two children, who 

 have been in Europe since last fall, are 

 now on their way to America. 



Many alterations and improvements 

 have been recently made in the com- 

 modious wholesale store of the Welch 

 Bros. Co., on Devonshire street, which 

 will greatly increase their facilities for 

 doing a large ^ shipping trade. 



W. N. C. 



PHILADELPHIA. 



The Market. 



The wet weather caused a change in 

 the market on the last two days of 

 the third week of this month. The 

 opening of this week brought heavy 

 supplies of flowers. Many of them 

 were poor, owing chiefly to too much 

 rain. There were heavy losses during 

 midweek. Flowers were freely thrown 

 out from necessity. There were no 

 offers and they were spoiling. The 

 change, as the week closed, was sur- 

 prising. Most of the good flowers are 

 grown outdoors at this season and, good 

 flowers being impossible with violent 

 wind and rain storms nightly, a brisk 

 demand sprang up for good flowers, a 

 demand easy to satisfy with even a 

 moderate supply. The supply, how- 

 ever, was small, exclusive of what is 

 irreverently termed junk, which is 

 treated as such. Owing to cultural dif- 

 ficulties, the supply of fine astermums, 

 indoor grown, usually seen at this sea- 

 son, is missing. 



The Cleveland Convention. 



The Philadelphians who went to 

 Cleveland to attend the S. A. F. con- 

 vention have nearly all returned. The 

 character of our representatives and of 

 the convention itself is so entirely 

 changed as to merit comment. 



For many years the Philadelphia del- 

 elgation was always numerically strong; 

 often it was the largest single dele- 

 gation attending the convention. It 

 mattered not where the convention 

 might be held. The past generation of 

 Philadelphia florists were made to feel 

 that not to take a holiday to go to 

 the convention was to be a deserter. 

 The bowling tournaments, the shooting 

 matches, the parties and the sights 

 were the attractions. As a conse- 

 quence, even getting married and go- 

 ing to the convention for a floral hon- 

 eymoon came into vogue. Except by a 

 few who ran the meetings and served 

 on the committees, little busijiess was 

 done or even attempted. The dele- 

 gates were there for a holiday. The 

 exhibitors were the exceptions to this 

 rule. Philadelphia has always led all 

 other cities in her exhibits. She leads 

 today. Well, gradually things changed. 

 The amusements became more and more 

 expensive; the rising generation did 

 not want to spend the holiday in a hot 

 city in midsummer; it ceased to be 

 fashionable to get married and go to 

 the convention on a honeymoon. 



The Cleveland convention that has 

 just closed was the exact opposite of all 

 this. It was a business gathering of 

 business men and women. The social 



It Is Quite an Advantage 



to place your orders as early in the day as pos- 

 sible. Most of our consignments arrive in the 

 morning, and we can always do much better for 

 you when your order is placed early in the day. 



Asters 



$3.00 to $6.00 per 100 



More of the indoor-grown Asters are coming in. They always 



show better quality. 



Roses 



We continue to receive good stock in such varieties as 



Russell, Columbia, Maryland, Kaiserin 



They are really the best summer roses. Mostly short and 

 medium; not many of the long grades. 



Beauties 



$4.00 to $6.00 per dozen t. 



Only the long grades, no shorts. It is always an advantage to 

 place your order for Beauties in advance. yi 



1 





Our list of Carnation Plants is still complete. Look for our Classi- 

 fied advertisement. 



Business Hours 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branches: 1201-3-5 Race St. 



WASHINGTON * JrTll-*r\IJtJ.J'^Jrilir\ 



BERGER BROTHERS 



EASTER LILIES 



GLADIOLI in all colors— ASTERS 

 ROSES 



1609 Sansom Street PHILADELPHIA 



ASTERS ROSES 



RUBRUM LILIES 



GREENS 



THE rHUADELPHU WHOLESALE FLORISTS' EXdANGE 



lelB Ramtud StrMt, PHILADELPHIA 



