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100 



The Florists^ Review 



AOQUST 28, 1920 



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I Pacific Coast Department 



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Walla Walla, WaslL— G. G. Schueller 

 states that he has abandoned the name 

 of the Flower Shop as applied to his 

 retail business, which he now conducts 

 under the same title as the greenhouses 

 and rose and bulb farm, the Walla Walla 

 Floral Co. 



LOS AKOELES. CAL. 



The Market. 



V Retail and shipping business have 

 both kept up remarkably well during the 

 last week. Some days there has been 

 a rush almost like that of a holiday. 

 The opening of the new theater created 

 a big demand for baskets and other 

 made-up work, besides a good deal of 

 decorating greens. Roses are coming 

 in a little more freely, but the new 

 crop is not in sight yet. New-crop 

 greenhouse carnations are promised 

 and a few are already shown. Carna- 

 tions are fine for display and for decor- 

 ations. Pompon dahlias are making a 

 good showing alongside their larger 

 brethren of the fancy class. The purple 

 buddleia is also pretty, helping out in 

 basket and design work. Small flowers, 

 excluding baby zinnias, are scarce. 

 Greens are better and are coming in 

 more plentifully. 



Various Notes. 



Ernest Rober, of Wilmette, 111., was a 

 visitor recently. 



The Tassano brothers are making fine 

 headway at their Artesian Nursery, D. 

 Tassano being the grower and Angelo 

 taking charge of the selling end and 

 also helping in the nursery when time 

 permits. The whole of the new glass 

 is devoted to maidenhair fern and it is 

 in splendid condition. An immense cut 

 will be taken this fall and winter. 

 Plumosus, which was recently planted, 

 is making an extra fine growth, sev- 

 eral acres of lath being devoted to this 

 crop. Besides the greens, large areas are 

 devoted to narcissi and other bulbs. 



To anyone in California it would seem 

 like taking coals to Newcastle to pur- 

 chase geranium seed, but Fraser &, Son, 

 of Pasadena, report a good demand 

 for their selected varieties and hybrids. 



The Los Angeles Florists' Club held 

 its August Meeting at Christopher's. 

 Owing to vacation time, there was not 

 such a large attendance, but besides 

 President Armacost, Frank Warner, F. 

 Borden, J. Rollin, A. Goldenson, C. 

 Gutting, Edward Rust, H. R. Richards, 

 George Hall and Fred H. Allen were 

 present. The principal item for dis- 

 cussion was the publicity scheme and 

 after many interesting points had been 

 brought out it was the opinion of every- 

 body at the meeting that a pro-rata ar- 

 rangement along the line of what is 

 done in some eastern cities would be 

 better than the present one of an open 

 subscription list. 



Jack Gilroy, of San Francisco, and his 

 wife and children were visitors here. 



C. E. Morton and wife and Fred 

 Hillis and wife are on a pleasure trip 

 to Catalina island. The island has been 

 a popular place with florists. 



Mr. and Mrs. Morton returned from 



Phoenix, Ariz., last week, in order that 

 their son Henry might have a vacation. 



Robert G. Fraser & Son, of Pasadena, 

 are optimistic about seed conditions, 

 the recent warm weather after the 

 flowers were fully developed being just 

 what was needed for their asters, zin- 

 nias, gypsophilas, delphiniums and other 

 timely crops. D. G. Fraser says that 

 most people would be surprised to 

 know the amount of flower seeds that 

 are grown in California and shipped 

 back by European and eastern houses. 

 "It is still in its infancy," he says, 

 speaking of the growing end of the 

 business. He has left on a business 

 trip to Santa Barbara. 



Pete Wolfskill, of the Orchid Flower 

 Shop, Pasadena, has returned after an 

 enjoyable coast fishing trip of two 

 weeks. 



A call at the store of the Art Floral 

 Co., at Lon£ Beach, was a revelation 

 and shows the way business has boomed 

 at this popular seaside resort in the 

 last five years. The store, now under 



the management of R. F. Rossi and J. 

 S. Stameson, is about 30x60 feet, nicely 

 arranged with a large icebox. At the 

 rear of the store is a fine room for 

 making up and other work. The qual- 

 ity of the stock shown is quite equal 

 to that of the average store and the 

 whole thing is a^ credit to the hard- 

 working partners 'who have advanced 

 it from a small beginning. 



The store and window display at F. 

 Lichtenberg's store is always choice 

 and attractive and seldom more so than 

 on the occasion of a recent visit, when 

 some beautiful made-up baskets, the 

 work of that clever decorator, Harry 

 Hansen, formed the principal display. 



Fred Dostal and Harry Morgan are 

 among the busiest men in town at 

 the Dostal- Welters Flower Shop, owing 

 to an immeasurably good run of busi- 

 ness at a time when some of the staff 

 are away on their vacations. Mr. Wel- 

 ters is also absent for a time, but the 

 store is especially attractive and 

 keeping this up and attending to orders 



SUMMER FLOWERS 



GREENS 



We are known for special care in selection and 

 packing of stock for hot weather shipping. 



HOSE AT T HE R IGHT PRICE 

 BEST WEST COA ST RAFnA 

 — SPHAGNUM MOSS 



L. A. FLORAL CO. 



Thm Hotum of Quality and Smrviem 

 236 EAST FOURTH ST^ LOS ANGELES, CALIF. 



Service that Advertises 



GEORGE J. HALL & CO. 



WHOLESALE 

 FLORISTS 



423 East 5th St. Los Angreles, Cal. 



WE NEVER FAIL 



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