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Seftbmbeb 2, 1920 



The Flonsts^ Review 



23 



rubrum variety. Lilium auratum is 

 also occasionally seen. The supply of 

 lily of the valley is rather short, but 

 there is no active demand for it at 

 $6 to $15 per hundred sprays. 



The supply of cattleyas is somewhat 

 larger and prices have, in consequence, 

 weakened a little, although selected 

 flowers still command as much as $2 

 each. 



A good assortment of miscellaneous 

 flowers is still available. The varie- 

 ties have now the additions of tritomas, 

 tuberoses and Hydrangea pant«ulata. 

 A few Golden Glow chrysanthemums 

 are coming in, but the demand for them 

 is light at $1 to $3 per dozen. 



Various Notes. 



William Sullivan is severing his con- 

 nection with the Dolansky-McDonald 

 Co. and is arranging to go into business 

 on his own account. 



Thorley's had the family order for 

 flowers in connection with the Vander- 

 bilt funeral last week. 



Antonio Martin, of Carballo & Mar- 

 tin, Havana, Cuba, who is making Xew 

 York his headquarters for a few weeks, 

 is spending a few days in Chicago. 



C. H. Totty, Madison, N. J., has 

 returned from his European trip and 

 was a visitor in the market last week. 



Joseph H. Hill, Richmond, Ind., was 

 a visitor last week. J. H. P. 



NATIONAI. PUBUCITT CAMPAION. 



Public Notice. 



The publishers of the Delineator, 

 Everybody's Magazine and the De- 

 signer, in a recent advertisement pub- 

 lished broadly in the newspapers to 

 carry home their declaration, "What- 

 ever the idea be, to eat more citrus 

 fruit, to line our chimneys with clay, 

 or to use granite for monuments, that 

 idea may be 'sold' to an entire nation 

 by national advertising," featured our 

 publicity campaign, calling particular 

 attention to the great service of the 

 F. T. D. and also to our slogan, remark- 

 ing of the latter, "With the aid of 

 the florist even the mute may be silver- 

 tongued, for, whatever the occasion, wc 

 are being taught by advertising that 

 we may 'Say It with Flowers.' The 

 florists must 'sell' an idea to the na- 

 tion." 



The trade should highly appreciate 

 this making an example of our cam- 

 paign, this reference to the purpose of 

 our effort to extend the use of flowers. 

 Many times we have called attention to 

 the fact that publicity experts were 

 watching our campaign with interest, 

 and it is quite evident that they have 

 been noting results. Wc have '"'sold" 

 the idea to the nation, and it is up to 

 the trade to see that the idea remains 

 sold. This would appear to be an easy 

 task. All that is wanted is the sup- 

 port of those who have been hesitating 

 to make a subscription until they might 

 see that they could not lose anything. 

 All uncertainty as to the benefit to 

 accrue from the campaign is dispelled. 

 Our main object has been attained. 

 The slogan, "Say It with Flowers," 

 has gone home. 



An Example. 



The Shotwell Floral Co., Fargo, X. 

 D., sends us a letter recently re- 

 ceived from a customer, which reads as 

 follows: "It might be of interest to 

 you to know that through the kind 



offices of the little motto, 'Say It with 

 Flowers,' and, perha])s — who can tell? 

 — by virtue of several dozen dark red 

 roses furnished by the Shotwell Floral 

 Co., Miss T — is now Mrs. Roy B. F — 



and we live at . " No need to 



publish the names, although the writer 



ally be removed to warmer quarters in 

 November, to remain until spring. 



That water lilies will grow freely in 

 the northern Pacific states is indicated 

 in the accompanying illustration, which 

 shows part of Haller lake, near Seattle, 

 Wash. Here Mr. Buyers, one of the 



Water Lily Grower Touring Ponds with Seattle Florist's Family. 



of the letter in his happiness probably 

 would not object. Goodness only knows 

 how many others the slogan has helped 

 through its suggestive force. 



It's up to the florists to keep the 

 slogan working all the time. If you 

 have not contributed what you think 

 should be your just portion of the ex- 

 pense, why not attend to this important 

 matter at once? Help to keep the idea 

 "sold." It is to your interest to 

 do so. John Young, Sec'y. 



largest growers of water lilies in the 

 Pacific northwest, produces such beau- 

 ties as may be seen surrounding the 

 boat in which he is sitting. Those in- 

 side the boat are the wife and daugh- 

 ters of George Rosaia, of Rosaia Bros., 

 Seattle. By name they are, from left 

 to right. Miss Dorothy, Miss Plorine, 

 Mrs. Rosaia and Miss Evelyn. 



WATER T.TT.IES IN WASHINGTON. 



Our native water lilies are found 

 growing under such apparently simple 

 conditions that amateurs and even pro- 

 fessional gardeners who have taken up 

 their cultivation have often given them 

 much less care than they really need. 

 Their essential requirements are a rich, 

 alluvial soil in abundance, water and 

 uninterrupted sunlight. If the water 

 lilies are to be grown in pools, whether 

 natural or artificial, they should be 

 planted where no neighboring shade 

 trees will cast their shadows over the 

 water. 



Water lilies can be grown in prac- 

 tically every part of this country, one 

 species or another flowering in the open 

 without artificial heat from April to 

 October. In the central states and 

 southward the hardy varieties decline 

 when hot weather sets in. In the east- 

 ern states, and especially near the At- 

 lantic coast, where the nights are cool, 

 the season is much longer and the color 

 of some of the pink varieties is more in- 

 tense. In California the varieties which 

 are hardy in the east flourish equally 

 well and bloom for a longer period. 

 There, in frostless localities, especiallv 

 where the lemon tree is free from in- 

 jury, even tender varieties may be left 

 in the open pond during the winter. In 

 colder localities the tubers should usu- 



LEATHER DUST AS FERTILIZER. 



One of our clients, a shoe manufac- 

 turer, desires to know whether leather 

 dust could be used as a fertilizer for 

 lawn and other vegetation. 



■ W. N.— Mich. 



While there is undoubtedly some fer- 

 tilizing agency in leather dust, I cannot 

 state how much. Perhaps some other 

 readers can furnish the needed informa- 

 tion. C. W. 



TO DESTROY MEALY BUGS. 



If you know of anything that will 

 either prevent or destroy mealy bugs, 

 we shall appreciate receiving the in- 

 formation. C. F. C. — Miss. 



Mealy bugs may be destroyed by re 

 peated fumigations with Nico-fume 

 paper, using about twelve of the papers 

 to a greenhouse 20x100 feet in size. 



W. H. T. 



Harrisburg, Pa. — Miss Ruth Maeder is 

 enlarging and redecorating her store in 

 the Montgomery building, of which she 

 occupies the entire first floor. 



ColUnsville, Pa.— The 10,000 gladioli 

 in the fields of the Klairdale Floral Co.. 

 of which Edwin Sellers is the proprietor, 

 received an enthusiastic write-up in a 

 local paper August 13. 



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