68 



The Florists^ Review 



Sbptembbb 9, 1020 



ni* florfata whoM oavda avpatf on the p«c«« earrylnc this hmA, •*• pirvparvd to fin ord«r« 

 — — from otlMrllortat* (or local dMy« nr on tli««unudlMMl«. 



Jt^tiiiJIiSAJl^tiSill^lASill^liSill^liiAJI 



TATE'S TIPS 



t^ivi?itys?ir/svir?stih^hf8tiri^fr8\ir?svif)^rysvi 



DISPOSING OF SURPLUS. 



Two Ways and Their Effect. 



As this article is written there exists 

 throughout this country an oversupply 

 of gladioli, as the result of which prices 

 on this particular flower have become 

 demoralized. Gladioli that a few weeks 

 ago sold on the wholesale market at 

 $10 per hundred can be had at this time 

 as cheap as $1, $2 and $3 per hundred. 



It is the end of the week; the com- 

 mission man wants to empty his storage 

 vaults. He realizes that on Monday 

 morning a fresh supply is sure to ar- 

 rive, and who can blame him for wanting 

 to clean up? Let us for a moment take 

 into consideration the nature of the 

 business he conducts. On every dollar's 

 worth of stock he sells he receives 15 

 ceats; he would not be human if he did 

 not sell all he possibly could. The 

 consequence is that the surplus is thrown 

 on the market through the street ped- 

 dlers, and often the department stores, 

 who keep buyers on the outlook for 

 such opportunities. But some make the 

 claim that this is not detrimental to the 

 trade, that in this way the blooms get 

 into the hands of a class of people who 

 are not naturally flower buyers and so 

 teach them to "Say It with Flowers." 



Let us look at this phase of the ques- 

 tion for a moment. For this purpose 

 we will first consider the method of the 

 street merchant in doing business. First 

 he buys his stock in lots; by this I mean 

 that he will offer $50 or $100 for a lot 

 of gladioli. He has a staff of young 

 men who do the actual selling; he is 

 the man.'xger. When he gets his original 

 purchase price, plus the cost of selling, 

 he is, to use his term, "on velvet"; 

 it is tlicn a case of getting all he can 

 out of tlio remainder. Tlicsc sales usu- 

 ally take }>lacc on Saturday; the stock 

 is perishable and must be cleaned up 

 at once. What is the result? Fine 

 stock is often sold at prices that are 

 ridiculous. 



Effect on Florists Campaign. 



What oiTcct docs this have on the 

 cam])aign of education now being con- 

 (luftcd by florists'? Take, for instance, 

 (Tie who has enjne into contact with 

 the slogan, "Say It with Flowers"; 

 lie has ]i('rlia]>s read it in some maga- 

 zine. A fine bunch of gladioli is of- 

 fered to him on the street, at a price 

 that anyone familiar with the business 

 knows would not pay for the handling 

 of them, to say nothing of the cost of 

 .production. Those suggest to him that 

 lie will "Say It with Flowers" once 

 as an experiment. The consequence is 

 that lie is well pleased with his pur- 

 chase and at some time wants to re- 

 peat the experience. But he then finds 

 no flowers on the street; the glut has 

 passed. He naturally turns to a retail 

 stored where he is asked a normal price 

 for the flowers. Is this man to blame 



We Deliver 



Direct To Every Outgoing 



Steamer Sailing From 



New York City, 



Hohoken, 



Brooklyn 



If You Want Service— 



You Want Schling ! 



Long Distance Phones: 



Plaza 



mi 



72^2 

 2022 



ST&AMEB SAIUNGS. 



Display the following list of steamer sailings in a conspicuous place in your 

 window or store, or use it in advertising matter with the statement that you have 

 facilities for filling bon voyage orders on short notice at any port. You can 

 thus develop telegraph business for steamer trade, especially at this time of year. 



steamer — From — 



Scotlan Montreal 



Minnedosa Montreal 



Kais. Aug. Vlc.New York 



Cassandra Montreal 



Mancliuria . . . New York 

 New York .... New York 



Suwa Maru Seattle 



Ln Touralue. . .New York 

 Monteagle ....Vancouver 

 N. Amsterdam. New York 



Adriatic New York 



Pretorian Montrenl 



Scandinavian ..Montreal 

 Stopkliolm .... New York 



Osciir II New York 



La Lorraine . . . New York 

 Venezuela . . .San Fr'sco 



Olympic New York 



Krooniand . . . .New Y^ork 

 MetaB.nm.T Montreal 



To— SaiU 



London Sept. 10 



Liverpool . . . .Sept. 11 

 Liverpool ....Sept. 11 



Glasgow Sept. 11 



Hamburg . . . .Sept. 11 

 Soutliampton .Sept. 11 

 Yokoliama ...Sept. 11 



Havre Sept. 14 



Yokohama ...Sept. 14 

 Rotterdam . ..Sept. 14 

 Soutliampton .Sept. 15 



Glasgow Sept. 15 



Antwerp ■ Sept. 16 



Sweden Sept. 16 



Copenhagen ..Sept. 16 



Havre Sept. 17 



Yokohama ...Sept. 18 

 Southampton .Sept. 18 



Antwerp Sept. 18 



Liverpool Sept. 18 



Steamer — Wma — 



St. Paul New York 



Caronia New York 



Bergensf Jord . . New York 



Megantic Montreal 



Mobile New York 



Sonoma San Pr'sco 



Pr. Fr. Wilhelm. .Quebec 

 Aquitania .... New York 



Ryndam , New York 



Rocbambeau ..New York 

 Emp. of Russia. V'couver 



Lafayette New York 



Saturnia Montreal 



Columbia New York 



Carmanla New York 



I.dpland New York 



Mongolia New York 



Nanking San Fr'sco 



Canada Montreal 



Corslcan Montreal 



To— 



BalU 



NEW ORLEANS 



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OF THE 



F. T. D. 



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 to the 

 Or/J'/ Best Trade 

 2600 ST. CHARLES AVENUE 



Qyality and 

 Promptness 



Members 

 F. T. D. 



The 



Avenue Floral Co. 



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BATON ROUGE, LA. 



THE ROSELAND FLORIST 



ME MBER F. T. D. 



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AND SOUTHWEST LOUISIANA 

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NEW ORLEANS, LA. 

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Member Florists' Telegraph Delivery. 



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