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the Future ? 



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Hfi^eyoueyer looked the facts in the 

 face? Jldi?© you ever looked over figures 

 silowiiig thf^exaqt position of your trade 

 fid<dL itpM %pt^ t^& your chances of 

 ^ti^bei^ or Ifrllure? 



StaMsties^show that the United States 

 has-a ^QiH^fi^tibh of 100,000^000. people. 

 And stieiliaics show that tiiei;e are only 

 $4|5,Q0j9^(M)0i|year spent for flowers, while 

 fiO.OQOvMiO ar^ Bpent on chewing gum. 



T^ink or itt A per capita expendi- 

 ture per year of 



50c for chewing gum 

 ^45c for flowers 



And there are no exclusive retail irum stores; ftim is not the proper thing to use at commenoements, 

 weddings, funerals, big dinners, in the side room, or even to take to your best girt. And yet — more 

 money is spent for gum than flowers. 



There can be but one answer to this— 

 You haven't scratched the surf ace yet! 



There are two ways to increase this expenditure for flowers to a 



respectable amount. Both ways must be worked to the limit 



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The Ifarst is natiooal florist advertising. This is no one-man job, nor yet a job for, a select 

 few. It is (me that needs the help of every man and woman in the trade. And there is an 

 easy way to give this help. Subscribe now to the Florists' National Pablicity Fond. 



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The second way is to get your old customers to spend more for flowers by using flowers 

 for more purposes and to gtt ntw ctutommn. The best way to do this is to get ready for 

 greater business -to make your flower business a living, progressing, vital thing; life, 

 progress and awakeness always attract favorable attention. And you can't attract favorable 

 attention in business without attracting money. Do you want it? The future holds it for you 

 if you only know the combination. 



This is it. 



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SALES OFFICBSt 



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General Offlce - - 

 Factory ... Pana, 



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