Skptkmber 9, 1920 



The Florists' Review 



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cXTmerican Greenliouj'e Manufacturing Co., Chicago 



What of the Future? 



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2 There are two ways to increase this expenditure for flowers to a 



A respectable amount. Both ways must be worked to the limit. 



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Have you ever looked the facts in the 

 face? Have you ever looked over figures 

 showing the exact position of your trade 

 and from them read your chances of 

 success or failure? 



Statistics show that the United States 

 has a population of 100,000,000 people. 

 And statistics show that there are only 

 $45,000,000 a year spent for flowers, while 

 $50,000,000 are spent on chewing gum. 



Think of it! A per capita expendi- 

 ture per year of 



50c for chewing gum 

 45c for flowers 



And there are no exclusive retail gum stores; gum is not the proper thing to use at commencements, 

 weddings, funerals, big dinners, in the sick room, or even to take to your best girl. And yet — more 

 money is spent for gum than flowers. 



There can be but one answer to this — 



You haven't scratched the surface yet! 



The first is national florist advertising. This is no one-man job, nor yet a job for a select 

 lew. It is one that needs the help of every man and woman in the trade. And there is an 

 easy way to i,Mve this help. Sul)scribe now to the Florists' National Publicity Kund. 



The second way is to !-'et your old customers to spend more for flowers by using flowers 

 for more purposes and to yef ntw customera. The best way to do this is to get ready for 

 greater business -to make your Hower business a living, progressing, vital thing; life, 

 progress and awakeness always attract favorable attention. .\nd you can't attract favorable 

 attention in business without attracting money. Do you want it? The future holds it for you 

 if you only know the combination. 



This is it. 



OTi 



SALES OFFICES: 



New York Chicago Kansas City Pana, III. Seattle, Wash. 



5 Cdnab*. Ctrd. Mu.uc T.apl« N. Y. Ulc BUf. DiawM 135 Saitk BUg, 



General Office - - Chicago 

 Factory ... Pana.IU. 



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P I'O n o u rT c ( n /I c i-- ti . i. ^ 



