18 



The Florists^ Review 



Sbptembbb 16, 1920 



will make a "short order" out of ca- 

 lendula seedlings unless some form of 

 repellent, such as Paris green, is used. 

 After they are safely through the cut- 

 worm stage, which generally lasts until 

 freezing weather, the green fly must be 

 fought by spraying. The heavy growth 

 on a low bed is not easily reached by 

 fumigation. 



The last few seasons we have noticed 

 a form of yellows among our plants. 

 It seems to have the same deadly effect 

 that the streak disease has on peas. This 

 is, no doubt, a form of fungous trouble, 

 for which we can only suggest the re- 

 moval of affected plants. We have 

 grown them without a trace of the trou- 

 ble on beds which had been affected the 

 previous season, while soil that had 

 never grown calendulas developed it. 



Another fungous trouble to which the 

 calendula is subject is a form of rust 

 which apparently is identical with the 

 rust of the antirrhinum. Last October 

 our plants were attacked by this in a 

 serieus way. We are reasonably certain 

 that this was caused by a forcing con- 

 dition we were maintaining for a lot of 

 early chrysanthemums, for the plants 

 were able to grow out of it promptly 

 in a cool, dry, airy atmosphere. 



Plants' Power of Besistance. 



The best safeguard against any form 

 of fungous trouble is the building up of 

 the resisting power of the plant. No 

 form of fungicide will do more than 

 destroy a small fraction of the existing 

 germs that are ready to prey on plants 

 whose vitality falls below par. 



Well grown calendulas produce an 

 abundance of heavy foliage, which, 

 under some conditions, requires more 

 moisture than the stem is able to absorb. 

 Consequently, flowers and foliage wilt 

 badly. We cut the flowers before they 

 are fully developed, strip off about half 

 the lower foliage, tie them in bunches 

 of thirteen and wrap them in paper. 

 After standing in water twenty-four 

 hours in a cool room, they are ready to 

 travel and rarely give trouble. 



The flowers should never be allowed 

 to lie around out of water and should 

 not be left on the plant until folly 

 developed. 



The calendula presents a number of 



variations, all of them attractive. 

 Orange King is the standard and is 

 grown more exclusively, perhaps, than 

 it should be. Excellent strains of it 

 have been developed, which produce 

 larger and more double flowers than the 

 other types. The rich, clear orange 

 color of this variety is responsible for 

 the great popularity of the modern 

 calendula. However, the following va- 

 rieties also are almost indispensable: 

 Lemon Queen, which has been used as 

 the principal material in some of the 

 finest made-up basket work that the 

 writer has ever seen; Nankeen, a com- 

 bination of cream and apricot, with a 

 dark eye; Eoyal Trianon, a sulphur or 

 lemon yellow, with a rich brown eye. 



There are others and more are com- 

 ing, but, as is true of most plants grown 

 from seed, it requires time to "true 

 them up. " However, most of the breaks 

 in the lighter-colored ones add a pleas- 

 ing variety and give the grower a 

 chance to work out his own strains by 

 selection. 



An Improved Strain. 



For several seasons the Chicago mar- 

 ket has been handling calendulas of 

 unusual size, uniformly double and on 

 stems eighteen inches to two feet long. 

 This strain is the result of selections 

 made three seasons ago. A dozen plants 

 were lifted from a bed of Orange King 

 and were grown as far from one another 

 as possible, in order to get the true 

 characteristics of each plant. Then the 

 seeds of each were grown separately. A 

 single superfine plant of this lot be- 

 came the parent of the new strain. 



This is a phase of our business that 

 requires patience and a real interest in 

 one's work to be successful. Crops 

 grown from seed require constant, care- 

 ful selection in order to improve the 

 stock or even to maintain the high 

 standard of the original strain. In the 

 ideal conditions that may be provided 

 in the greenhouse, the plants acquire 

 desirable characteristics that the out- 

 door seed grower misses; conditions are 

 radically different. It follows that the 

 greenhouse man is in an advantageous 

 position for developing his own strains 

 of important cut flower crops. 



mhwell's new home. 



One frequently notices that the longer 

 a man expects to stay where he is, the 

 more care he takes to make his abiding- 

 place comfortable and suited to his 

 needs. The traveling salesman has to 

 live in more or less desolate hotel rooms 

 and the migratory worker who harvests 

 the crops has to wander with the sea- 

 sons, but the man with a steady job 

 in one place can afford to buy his house 

 and lot, have a garden, cover his porch 

 with vines, have something better than 

 a portable house for his garage and 

 literally make himself at home. 



So when A. Newell, of Kansas City, 

 Mo., moved to the corner store at 211 

 East Eleventh street and signed a long 

 lease for it, he made himself at home. 

 It is more comfortable that way and it 

 pays, for one's customers also tend to 

 feel at home. The smaller of the ac- 

 companying illustrations shows how Mr. 

 Newell has taken advantage of his posi- 

 tion on a prominent street corner. The 

 outside front is set in copper, with a 

 2%-foot wainscoting of black Belgian 

 marble. 



The interior of the store, with its 

 white, delicately ornamented ceiling, 

 its semi-indirect lighting system, its well 

 chosen and well arranged furnishings 

 and its floor of red tile, outlined in 

 black, is certain to strengthen the fa- 

 vorable impression made by the window 

 display. The window space is done in 

 green tile, trimmed with white enamel 

 tile. The furnishings of the store, aa 

 shown in the larger of the two illustra- 

 tions, are worthy of closer examination 

 as well exemplifying the purpose and 

 appeal of such a store. While the ice- 

 box, standing for cut flowers, occupies 

 a commanding position, all the varied 

 accessories help to strengthen the aes- 

 thetic appeal. The ferns and palms on 

 ornamental standards and in decorative 

 containers of basketwork and of pot- 

 tery, the cross and other designs, the 

 window boxes of wickerwork and of 

 clay modeled in classic reliefs, the large 

 assortment of baskets, jars and vases, 

 the distinctly ornamental bird cages, 

 the side mirrors increasing the impres- 

 sion of spaciousness, the unobtrusive, 

 yet pleasingly designed, desk and chair, 

 where the customer may write his or 

 her card — all together form a powerful 

 combination in pursuit of trade. It is 

 a store in which both proprietor and 

 customer may well feel at home. Mr. 

 Newell 's thirty years in the trade have 

 given him that keen knowledge of what 

 best makes a successful flower store. 



INDIANA STATE FAIR. 



Artistic Exterior Sets Off Window Displays of New Kansas City Store. 



Flower Competition Keen. 



This year the Indiana state fair 

 came close to breaking all records for 

 attendance. The weather was good 

 practically the entire time and great 

 crowds swarmed through the grounds 

 and buildings. The displays were un- 

 usually attractive. This was especially 

 true of the floral exhibition, where the 

 competition was keener than in the 

 last few years. 



Tempcrley's, Florists, had an excel- 

 lent plant display, taking practically 

 all the blue ribbons on their collections. 

 Their displays of ferns and Chatelaine 

 begonias were excellent. They also 

 took first on their collections of ten 

 plants each of variegated-leaved plants 

 and ten different types each of begonias 



