Sbftbmbbb 16, 1920 



The Florists' Review 



23 



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OPEN FALL SEASON 



NEW YORK FLORISTS' CLUB. 



First Meeting of Fall. 



The first meeting of the New York 

 Florists' Club after the summer vaca- 

 tion was held in the club's rooms at 

 the Engineering Societies' building, 

 September 13, with a fair attendance. 



President A. M. Henshaw announced 

 that since the last meeting he had ap- 

 pointed the nominating committee for 

 the selection of candidates for office 

 during 1921, which included C. B. 

 Weathered, W. A. Manda, Eichard 

 Hughes, Max Schling, Emil Schloss, 

 W. H. Siebrecht, Sr., and John Canning. 



Joseph Manda made a report as dele- 

 gate of the club at the meeting June 

 15 of interests affected by Quarantine 

 37, which was fully reported in The 

 Eeview at the time. 



C. Lowther, for the transportation 

 committee, reported that the party 

 traveling to the Cleveland convention 

 was sixty in number. On motion, the 

 committee's expenses in connection 

 with the trip were ordered paid and a 

 vote of thanks awarded the committee. 



On motion of Secretary Young, the 

 chair was directed to appoint a trans- 

 portation committee to arrange for 

 travel to the Indianapolis convention 

 of the F. T. D., October 12 and 13. C. 

 Lowther, Max Schling and Chas. H. 

 Brown were appointed. 



C. B. Weathered, Anton Schultheis 

 and Eichard Hughes were appointed 

 delegates of the club to the meeting, 

 September 15, at Syracuse, of the New 

 York Federation of Horticultural So- 

 cieties and Floral Clubs. 



Club Finances. 



Treasurer W. C. Eickards, Jr., re- 

 ported that there had been a meeting 

 of the board of trustees that day, at 

 which his books and accounts had been 

 audited. His report showed a balance 

 in the treasury of $19,337. The report 

 was, on motion, received and ordered 

 filed. C. W. Knight, for the board, re- 

 ported that the board had recommended 

 that two small bank accounts be closed 

 and that the sum of $2,500 be with- 

 drawn from the funds of the club and 

 invested in Third Liberty bonds. The 

 recommendation was adopted. 



Walter Scott, Eutland road, Flatbush, 

 N. Y., was nominated for election to 

 membership at the next meeting. 



Joseph Manda, F. H. Traendly, W. H. 

 Long, Wallace E. Pierson and President 

 Henshaw reported on the S. A. F. con- 

 vention and, on motion, a hearty vote 

 of thanks was given the Cleveland Flo- 

 rists' Club for courtesies and hospital- 

 ities extended to the club's members 

 at the convention. 



An extended discussion ensued, cov- 

 ering largely the objects of the new Na- 

 tional Flower Growers' Association. 

 W. E. Pierson made an eloquent ad- 

 dress, in which he disposed of some 

 misunderstandings which seemed to 

 exist, and expressed his belief in the 

 necessity for such an organization, es- 

 pecially in its relation to the national 

 publicity campaign. In regard to the 



latter, he deprecated what he consid- 

 ered to be hard and unnecessary work 

 for the publicity committee in obtain- 

 ing many small subscriptions, and 

 scored those who had guaranteed sub- 

 scriptions and had failed to make good 

 on their guarantees. It was reported 

 that about $10,000 was outstanding on 

 guarantees. 



Publicity. 



Secretary Young supported Mr. Pier- 

 son in a vigorous address. Bills ren- 

 dered recently for the sums outstanding 

 on these guarantees had resulted in the 

 payment of barely $300. Mr. Pierson 

 pointed to the action of the Allied Flo- 

 rists' Association, of Chicago, in col- 

 lecting a large sum for publicity work, 

 of which twenty-five per cent was to 

 be turned into the national publicity 

 fund and the remainder devoted to 

 local publicity. Secretary Young ex- 

 pressed great approval of this action, 

 and suggested that similar work organ- 

 ized by a committee of the club ought 

 surely to be able to accomplish like re- 

 sults. 



F. H. Traendly and C. H. Totty lent 

 additional support to the suggestion, 

 and finally, on motion of W. G. Badgley, 

 the chair was directed to appoint a com- 

 mittee to consider ways and means of 



forming a local publicity organization 

 on the lines of the Chicago body. 



C. H. Totty, who returned recently 

 from an extended trip through Europe, 

 gave an eloquent account of his travels, 

 in his usual amusing style. 



Exhibits. 



John Scheepers, Inc., New. York, 

 staged a collection of dahlias, which 

 was highly commended. 



The Springfield Floral Co., Spring- 

 field, N. J., showed a vase of mixed 

 dahlias and received a vote of thanks. 



C. H. Totty Co., Madison, N, J., 

 showed a vase of seedling dahlias, which 

 was awarded a vote of thanks. 



Geo. Schlegel, Brooklyn, N. Y., 

 showed a vase of Dahlia Mrs. G. 

 Schlegel and was awarded a vote of 

 thanks. J. H. P. 



LORAIN, O. 



The firm of Hody & Tulea has been 

 dissolved, but each of the partners will 

 continue in the business here. L. Hody 

 has taken over the greenhouses at 

 Eleventh street and Oberlin avenue 

 and will operate them in a wholesale 

 way only. He has 30,000 feet of glass 

 in good condition and will enlarge as 

 circumstances make advisable. J. E. 

 Tulea has retained the three stores the 

 firm has conducted and will continue 

 them for his individual account. The 

 headquarters store is at 725 Broadway, 

 this city, with a branch at Ohio and 

 Vine streets, Lorain, and another at 378 

 Broad street, in Elyria. Mr. Tulea ac- 

 quires the firm's F. T. D. membership. 



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^ CONTRIBUTIONS 



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NATIONAL PUBLICITY CAMPAIGN. 



Committee to Consider Delinquents. 



The publicity committee is to meet 

 at Indianapolis October 12, during the 

 convention of the Florists' Telegraph 

 Delivery Association. At this meeting 

 plans will be made for additional pub- 

 licity, and various details in relation to 

 the campaign will be discussed and ar- 

 ranged. 



One important matter will engage the 

 attention of the committee, and that is 

 the nonfulfillment of the subscription 

 guarantees of a number of subscribers. 

 The committee has, all along, been ham- 

 pered in its plans because of money 

 expected not being available. The sec- 

 r(3tary has a number of guarantees 

 which have no negotiable value, and 

 unless those who made them will honor 

 them, they onlj' serve as reminders of 

 so many broken pledges. Statements 

 were recently mailed to all these de- 

 linquents, but the response would 

 hardly seem to have warranted the 

 postage expense. It is hoped that these 

 obligations will be discharged before 

 the committee meets, as the list of 

 them will not make pleasant reading. 



An Object Lesson. 



It should be a pleasure for any flo- 

 rist, as well as a duty, to subscribe to 

 our campaign fund. There is absolutely 

 no doubt as to the benefit which has. 



so far, been accomplished. Many of us 

 remember what S. E. Latshaw told us, 

 at Cleveland, the raisin producers had 

 accomplished through their magazine 

 publicity. He said: "The raisin grow- 

 ers were unable to market their entire 

 crop, even at most unsatisfactorily low 

 prices, ruinously low in fact. The per 

 capita consumption of raisins per year 

 in this country at that time was one 

 pound. The problem was to increase 

 the consumption of raisins. The raisin 

 association did it with a national maga- 

 zine educational campaign. They pur- 

 chased beautiful color pages illustrat- 

 ing luscious raisin desserts that made 

 the reader's mouth fairly water in an- 

 ticipated delight. They suggested to 

 the housewife new, better and more 

 profitable ways to use raisins. And as 

 a result, in three years they raised the 

 consumption of raisins to three pounds 

 per capita. The price for raisins today, 

 while low, is satisfactory, and instead 

 of there being thousands of tons to 

 carry over, the crop is thousands of 

 pounds short." 



All we need is that the florists en- 

 thuse a little in this publicity work, 

 We used to point with pride to the flo- 

 rists as being a remarkably generous 

 body of men, yet we find that their 

 generosity was outside of their call- 

 ing — they certainly are not showing 

 much generosity to themselves, if we 

 are to judge by the general contribu- 

 tions to the fund. Mr. Latshaw said 



