68 



The Florists^ Review 



Septembbr 16, 1020 



florists whoa* csrOa appMur on tbo pacos eanrrlnc this hmA* wrm ] 

 ■-.-._ trom oUmt florlsu lor local doUvery on tlia unwl I 



NEED FOE aROWERS* BODY. 



Help ftom New Organization. 



The S. A. F. convention held at Cleve- 

 land in 1920 is going down in history 

 as accomplishing more benefit for the 

 florists' industry as a whole than any 

 other convention that the society ever 

 held. In years to come you will hear 

 this convention spoken of as the one at 

 which the National Flower Growers' 

 Association was formed. 



At the beginning of the life of this 

 new organization it would not be amiss 

 to stop and consider, first, its mission; 

 second, if there is need for such an 

 organization, for the writer recognizes 

 the fact that overorganization is pos- 

 sible in any enterprise, and third, its 

 relation to the parent society. These 

 are the three points on which I have 

 heard arguments advanced for not giv- 

 ing support to this new organization. 



As to its need, let me remind you that 

 in the last five years the florists' busi- 

 ness has taken strides that have placed 

 it in the front rank of the recognized 

 industries of the country. To be frank, 

 the business has gone beyond the ability 

 of those conducting it. I can hear some 

 of my readers saying this is a ridiculous 

 statement; to such I would quote that 

 old proverb, "Truth is mighty and will 

 prevail." We need only go back to last 

 winter, when the business was in a state 

 of confusion from one end of the country 

 to the other. I heard retailers actually 

 begging for stock to fill orders. The 

 demand was far in excess of the supply. 

 The result was that actual values were 

 not considered. It was a case of every- 

 one getting as much as he could for his 

 stock. Everyone but the grower and 

 the commission man was dissatisfied. 

 In many cases the retailer had to sell 

 his stock at a figure that left him but 

 a small margin of profit, to say nothing 

 of the complaints of the consumers. 

 Right here it is well to remember that 

 this all happened when the financial 

 condition of the country was abnormal. 

 It is 'a question whether the business 

 will stand such a situation now that 

 financial conditions have returned more 

 nearly to a normal state. 



All in Same Boat. 



It is clearly the duty of the grower 

 to take every care of the interests of 

 the retailer, for he is the distributor of 

 the stock. When we take into considera- 

 tion the increase in the cost of produc- 

 tion, we must also remember the in- 

 crease in the cost of distribution; one is 

 just as great as the other. To use Thomas 

 Roland's words, "one cannot rock the 

 boat without imperiling himself as well 

 as the others. ' ' To sum up on this point, 

 the fact is that the florists' trade has 

 now reached a position where nothing 

 but the most systematic business meth- 

 ods must be used, both in production and 

 distribution; this is one of the penalties 



We Deliver 



Direct To Every Outgoing 



Steamer Sailing From 



New York City, 



Hohoken, 



Brooklyn 



If You Want Service— 



You Want Schling ! 



Long Distance Phones: 



Plaza 



{ 



72U1 

 72h2 

 2022 



STEAMEB aAUINaS. 



Display the following list of steamer sailings in a conspicuous place in yeur 

 window or store, or use it in advertising matter with the statement that you have 

 facilities for filling bon voyage orders on short notice at any port. Tou can 

 thus develop telegraph business for steamer trade, especially at this time of year. 



steamer — 



From — 



To— 



Sails 



La Lorraine. . .New York 

 Stavang'fjord.New York 

 Tenyo Maru. .San Fr'sco 



Pretoria n Montreal 



Caronla New York 



New York .... New York 



Megantlc Montreal 



Olymplr New York 



Kroonland ....New York 

 Helvedcre ....New York 

 Venezuela ... .San Fr'sco 



Metagama Montreal 



Coamo New York 



Simoiim San Fr'sro 



Aquitanla New York 



Maui San Fr'sco 



Leopoldlna ...New York 



Hyndam New York 



Susquehanna .New York 

 Pr. F. Wllhclm.. Quebec 



Havre Sept. 17 



Sweden Sept. 17 



Yokohama . . . .Sept. 17 



Glasgow Sept. 17 



London Sept. 18 



Southampton ..Sept. 18 



Liverpool Sept. 18 



Southampton ..Sept. 18 



Antwerp Sept. 18 



Naples Sept. 18 



Yokohama Sept. 18 



Liverpool Sept. 18 



San Juan Sept. 18 



Sydney Sept. 21 



Southampton . .Sept. 21 



Honolulu Sept. 22 



Havre Sept. 22 



Rotterdam Sept. 22 



Bremen Sept. 22 



Liverpool Sept. 22 



Steamer- 



From — 



To- 



SalU 



Porto Rico ...New York 

 Rochambeau . New York 



Mongolia New York 



Italia New York 



Esperanza . . . New York 

 Emp. of Russia. Van' vtT 



Scotian Montreal 



Lafayette ....New York 



St. Paul New York 



Mobile New York 



Lapland New York 



Mohawk New York 



Canada Montreal 



Saturnia Montreal 



Carmania ....New York 



Niagara New York 



Nanking San Fr'sco 



Corsican Montreal 



Tunisian Montreal 



Colombia . . . .New York 



San Juan Sept. 22 



Havre Sept. 23 



Hamburg Sept. 23 



Trieste Sept. 23 



Havana Sept. 23 



Yokohama Sept. 23 



London Sept. 24 



Havre Sept. 24 



Southampton . .Sept. 25 



Liverpool Sept. 25 



Antwerp Sept. 25 



San Juan Sept. 2.') 



Liverpool Sept. 25 



Glasgow Sept. 25 



Liverpool Sept. 25 



Havre Sept. 25 



Yokoliama . . . .Sept. 25 



Liverpool Sept. 25 



Glasgow Sept. 26 



Trieste Sept. 28 



NEW ORLEANS 



MEMBEIR 



or THE 



F. T. D. 



2600 



We Cater 

 to the 

 (or//-/ ^ Trade 

 "CHARLES AVENUE 



Quality and 

 Promptness 



MMiib^n 

 F. T. D. 



The 



e Floral Co. 



M42 ST. CHARLES AVBNUB 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



MEMBER F. T. D. 



ALEXANDRIA, LA. 



E. BLUM & SON 



For all Pointa in Central LouisitB^' 



LAKE CHARLES 



AND SOUTHWEST LOUISIANA 

 Member F. T. D. CHAS. D. OTE? 



NEW ORLEANS, LA. 

 CHAS. EBLE 



OLDEST FLORIST SOUTH 

 121 BARONNE STREET 



Member Florists' Telesraph Delivery. 



iIX)UISIANA - TEXAS - AREANSAI 



SHREVEPORT. LA. 



U. J. VIRGIN 



838 Canal St., NEW ORLEANS, LA. 



