II 



The Florists^ Review 



Septbmbbb 28, 1920 



n 



.^reenliouse 



^^lilders 



A fflinipso in Baldwin's Iron Framo orcliiti house, built to meet ideas of ills own. 



Speaking of Orchids 



What Do You Know About 



The Baldwin Way of Doing Business? 



Yestei'tlay I run aci'oss a letlei' t'roui the G. E. 

 Baldwin Co., ut Maiiiaroiieck, N. V., that oihmr'cI 

 uiy eyes to what inodei'ii meivhandisinti methods 

 are now beiny applied to the tii-eenhouse business. 



It was a letter to a prosiHictive orchid buyer. 

 The last clause of the letter stated that: '•Pui- 

 ohasers are reminded that they run no risk in 

 sending orders by letter, teleyram or 'phone. a> 

 we supply all oi-dei's on the distinct condition 

 that, should any i)laii1> sent nut be found eciual 

 to description, or in any way not satisfactory, 

 they may at once be returned." 



How's this for a Miuai'e deal ? 

 Look's like Baldwin had couie to the conclusion 

 that his business was eciually divided between 

 selling orchids and selhm-' satisfaction. 



It's evident that you don't have to be an orchid 

 exiH'rt tolaiy >atisfaction fi'om Baldwin. He sells 



you the ui"chids and gives you the satisfaction. 



Alonj; with that letter I saw, was a loose leaf 

 catalogue of orchids that looked to me like it 

 would make an orchid buyer's mouth water. 

 When 1 mentioned this to an orchid fancier, he 

 I'emarked; "Those Baldwin peoj^le certainly 

 have some choicey things. They had nerve 

 enough to buy up some of the finest j)i"ivate col- 

 lections during the war times, when everylwdy 

 was i)anicKy alx»ut coal. 



"Because they had the nerve to buy then, is why 

 they have >neh oi'chids to sell now." 



Baldwin, in like manner, siiowed his nerve >ev- 

 ei-al years ago wlien he had us build an iron 

 fi'ame orchid house of a design all his own. 

 F'rankly. we wei'e not exactly keen about it at 

 tlic time, l)ut it suit ha.-< i)roved to Ix' an ideal 

 oi'chid huuM'. 



m^& 0ttnihamQ. 



Builders of Greenhouses and Conservatories 



IRVINGTON NEW YORK PHILADELPHIA CHICAGO 



New Yoric 42nd St. Bldg. Und Title Bldg. Continental Bank Bldg. 



BOSTON- 11 CLEVELAND TORONTO 



Little Bids 2063 E. 4th St. Royal Bank Bldg. 



Eastern Factory Western Factory Canadian Factory 



Irvington, N. "t . Des Plaines. III. St. Catharines, Ont. 



