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A arUmpM ta -Baldwin's Iroa Fnme orebld bpoMt bntlt to meet Ideu of tato own. 



Spealdng of Orchids 

 What bo You Know About 

 The Baldwin Way of Doing 



Yesterday I ran across a letter from the 6. E. 

 Baldwin Co., of Mamaroneck, N. Y., that opened 

 my eyes to what modem merchandising methods 

 are now being applied to the greenhouse business. 



It was a letter to a prospectiye orchid buyer. 

 The last clause of the letter stated that: "Pur- 

 chasers are reminded that they run no risk in 

 sending orders by letter, telegram or 'phone, as 

 we supply all orders on the distinct condition 

 that, should any plants sent not be found equal 

 to description, or in tfny way not satisfactory, 

 they may at once be returned," 



How's this for a square deal ? 

 Look's like Baldwin had pome to the conclusion 

 that his business was equally divided between 

 selling orchids and selling satisfaction. 



It's evident that you don't have to be an orchid 

 expert to buy satisfaction from Baldwin. He ««/!• 



you the orchids and gkit you the satisfaction. 



Along with that letter I saw, was a loose leaf 

 catalogue of orchkis that lopked to me like it 

 would make an orchid buyer's mouth water. 

 When I mentioned this to ab orchid fancier, he 

 remarked: "Those ^l<twin peoi^e ce|rtainly 

 have some choioey things. They had nerve 

 enough to buy up some of the finest private col- 

 lections during the war times, when everybody 

 was panicky about coal. 



"Because they had the nerve to buy thmn, is why 

 they have such orchids to sell mcu>. " 



Baldwin, in like manner, showed his nerve sev- 

 eral years ago when he had us build an iron 

 frame orchid house of a design all his own. 

 Frankly, we were not exactly keen about it at 

 the time, but it sute has proved to be an idea] 

 orchid house. 



Builders of Greenhouses and Conservatories 



IRVINCTON NEWYORK PHILADELPHIA CHiCAGQ 



NMvYotk 42iKlSt.Bi<l«. Land Title n<l«. Continental £jJc Bl<ic. 



BOSnrON-ll CLEVELAND TORONTO 



LittleBlds. 2063E.4d>St. Royal Bank BU*. 



EaMem Factory Waatcni Faelary Canadian Factoty 



•inrinctan. N. Y. Dm Piain«a. OL St .Cadtarinea. Ont. 



