24 



The Florists^ Review 



September 23, 1920 



cast one hallot for tlie inrinhers pros- 

 ont. After all uiifiiiislied business liaii 

 been el(\'ire(i u]i, the ineetinjj; adjourned. 



Tour of Inspection. 



Tlie delegates were then taken in 

 liand l)y the members of the St. J^ouis 

 Assoeiation of (Jardeners f(n" the rest 

 of their stay in tlu^ eity. At 11 a. m. 

 fifty filled automobiles left, the sunken 

 gardens at Fcuirteenth and Locust 

 streets for an inspeetiou t(Mir of the 

 St. Louis ]>ark system, the Missouri 

 Botanical (^larden and country estates. 

 IiUiu*he<m was served at I?evo Mill, on 

 the invitation of tlie St. Tjouis CJarden 

 Club, and tlit> tri]i wound u]> at Forest 

 park, l>y invitation of the St. Louis 

 Park I)(>iiartment Association. The 

 members of the .association 1oc)]\ part in 

 a big barl)eKiu>. 



This endetPthe .annual conv('ntion of 

 the National Association of (Jardenc^rs, 

 which in a final resolution s.aid that the 

 1920 convention would long be i'imiumii- 

 bcred by all wlio lia<i attended. .Vmong 

 those commending the entertainment 

 features were Phili]) .\. I'cdey, of Thi- 

 cago; George .McMahon. Des Moines, 

 la.; E. H. Peters, Chicago; NLmtague 

 Free, Brooklvn; Jack Baxter, I'ori-st 

 Hill. 111.; Donald Shepard, Duluth, 

 Minn.; Peter Duff, Orange. .\. .1.; A. 

 Buschke, Noroton, Conn.; Conrad Wolf, 

 Hibbing. Minn.; C. O. E. Boehm, Dav- 

 enport, la.; W \V. Pojip, Maniaroneck. 

 N. Y.; M. C. Ebel. New York; August 

 Kocli, Chicago, and John Ti. Hav, Pliiln- 

 <lelphia. .1. J. B. 



TWO WAYS OF ADVERTISING. 



Ill the comment in Wmneii 's Wear, 

 •oni^ of the Largest tr.'idc joiirnals in tin' 



mercantili> tiidd, on a florists' advertis- 

 ing there is a hint which those who 

 liaven't gi\-en their jirinted sales talk 

 so much attention as has ^Llx Wchling 

 might find jirotitable. The old form of 

 ''business card" ]iriiited in Large sp.ace 

 has been superseded ]>y a more s]iecific 

 and comjielling sort of ad\crtisiiig, ;i 

 sort tliat combines artistic and jier- 

 suasive apj^eals to the ])ossible pur- 

 chaser. Tliis is the way Women's Wear 

 put it: 



M.VX .'^rilLI.NO KNOWS. 



M.TX Scliline tlio florist Uncus better tliiin to 

 .■idvcrtiso that lie lins roses, violets, elir.vsanthp- 

 iniiins and potted pI.Tiits in seiiscn. It is true, 

 but it doesn't register witli tliMt p.-irt of the lui- 

 inan beinj; tli.nt bu.vs llowcrs. For vou know tlie 

 jiart of lis tliat reads is not always tlic part of us 

 iliat decides to pnrclinse. 



Max SclilinK took a little corner in the paper 

 and used a skclcli of a tele^rajdi pole with wires. 

 Hut wliat lie (lid to the p<»le whispers a secret 

 to anybody who has a best jrirl soincwliere. l^it- 

 tle thorns Rpront alonK the pcde and at the top a 

 full blown rose bursts out into llnwer. 'I'lie wires 

 stretcli away, and as if to be siin>;, the words 

 rest nRainst their lines like notes on a staff. Riv- 

 ins this siiKKOstion, "Wlierever SIIK IS — you can 

 fiend Iier flowers by wire." 



'"riie world is so full of a number of thiuKs" 

 that all merchandise beeonies generality -and 

 fudy so much iiupersonal stock — till the work of 

 advertising penius sees a way to ncike soini' par- 

 ti<'ular appeal and addri'ss it to some siiecially 

 responsive chord in the "market." Who would 

 lie most caper to buy flowers? A man who wants 

 to please his sweetheart, perliaps. So the Sclilinc 

 advertisement is addressed to that man — and liis 

 sweetheart — "Wlierever She Is," and the visual- 

 ized idea is a rose by wire firowin;; ri;;ht up out 

 of the telegraph pole, in fact. 



AMERICAN ROSE SOCIETY. 



At New York Botanical Gardens. 



The directors of the New York Botan- 

 ical Gardens have invited the members 

 of the American Rose Society to hold a 

 meeting in the gardens September 29. 

 This date will permit those who wish 



to do so to attend the annual exhibition 

 of the American Dahlia Society in the 

 Pennsylvania hotel September 27 to 29. 

 The program follows, with the hours 

 given in daylight-saving time: 



10:30. Meet in the Mansion, situated on the 

 east side of the Bronx river a short distance 

 north of relliam parkway. Men will he stationed 

 at tlio elevated st;ition, the ISotanicnl Gardens 

 station and the Tcdham parkway subway station 

 to direct visitors upon inquiry. 



10:4.'>. Visit rose garden, which is quite near 

 the Mansion. 



12:00. Luncli in the Mansion. Members are 

 ro(iucstcd to bring basket lunches. 



1:00. ISiisiness meeting, followed l\v an inter- 

 esting program. 



4:00. Inspection of the grounds and buildings, 

 including the dahlia garden, etc. 



Larger Dues for Greater Work. 



At the business meeting the proposed 

 changes in the constrtirtion and by-laws, 

 as mailed to all members in the 1920 

 American Kose Annual, will be consid- 

 ered. These changes affect especially 

 an increase in the annual dues for 1921 

 from $2 to $.3 and the establishment of 

 a group of research and sustaining mem- 

 bers. Membership in the society now 

 approaches 2,,500. With proper activi- 

 ty on the part of the present members 

 this membership will total 5,000 in 1921. 

 The increased cost of publishing the 

 American Rose Annual and the mem- 

 bers' handbook and other expenses of 

 the society make the present member- 

 ship fee inadequate. The members of 

 the executive committee feel that the 

 value of the society to its members will 

 make them ready and willing to sustain 

 the present good work of the society 

 and to increase its usefulness by cheer- 

 fully paying the increased dues. An 

 interesting program is being prepared. 

 There will be a real rose feast. Come 

 and enjoy it. 



Registration Approved. 



The registration of the following va- 

 riety has been apjiroved by the registra- 

 tion committee of the American Rose 

 Society, and unless objections are re- 

 ceived by the secretary within three 

 weeks of publishing of this notice the 

 registration will become permanent. 



Offered for registration by IL L. Col- 

 lier, Seattle, Wash.: 



.Name — Kiigenia. 



Class — rernetiana. 



I'arentage— Sport from Madame Kdouard Her- 

 riot. 



Descriidion — This variety is similar to the pa- 

 rent in all rcs[iects except that the llowcrs are 

 flecked or striped with yellow. 



E. A. White, Sec'y. 



NEW YORK. 



George H Priug. 



■. Vi,' 



-I'lesiil.Mit c'e 



•I .11 Ihc Vali'inil \ss.i ■iali.>n oi i i.ii-.lriic-rs. i 



The Market. 



The d(>niand for cut flowers is a 

 little nuire active, but there is little 

 diminution in the supply noticeable. 

 About tiie only short item is roses, the 

 sujiidy of which is barely sufficient to 

 go around. White roses are quite 

 scarce. Gladiolus shipments are light- 

 er, and the quality of most arrivals is 

 poor, so poor in fact that $l..o0 seems 

 to liny as much stock as an ordinary 

 man cm carry. Some shippers are 

 sonding in flower st.alks that are really 

 worthless. The supply of dahlias is 

 larger, naturally, and some fine flowers 

 !\rv seen. 



A sharp frost Sunday night. Sejitem- 

 ber 19, however, seemed likely to cur- 

 tail shijunents for a day or two. Frosts 

 at this season are somewliat rare, btit 

 weather conditions throughout the 

 summer have been somewhat irregular 

 ;nid .'iiiytliing may be ex]iec'ted. 



