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48 



The Florists' Review 



Septkmbbk 23, 1920 



floriste stand to gain and not to lose 

 by its use in a campaign on this side. 

 Traveling Americans would see your 

 slogan emblazoned over here and trav- 

 eling Britishers and overseas cousins 

 would all help to spread the phrase. 

 Between us we could make 'Say It 

 with Flowers' a spontaneous expres- 

 sion wherever English is spoken." 



How They Do It in England. 



In a postscript, Mr. Horton men- 

 ti(med that the sum he had promised 

 for the commencement of the British 

 campaign was $500, with an additional 

 $500 if any firm would make a like 

 contribution. And yet there are many 

 florists on this side of the water who 

 seemingly fail to see the worth of our 

 slogan and, therefore, do not support 

 our campaign. 



Those who use, or wish to use, the 

 dealers' helps put out in the interests 

 of the campaign, glass signs, electro- 

 types, transfer signs, stickers and bill- 

 boards, are reminded that all such 

 stock has for some time been dis- 

 tributed by the Florists' Publicity 

 Service Bureau, 225 North Michigan 

 avenue, Chicago, 111. All inquiries 

 should be sent direct to the bureau. 

 John Young, Sec 'y. 



PHILADELPHIA. 



The Market. 



Tiie week euding September 18 was 

 (lisajjpointing. Dahlias and roses were 

 the principal flowers. It was too warm 

 for dahlias; they did not keep well. A 

 great many were sold, but the supply 

 was too large. To add to the difficulties 

 of the wholesalers, a large jiroportion 

 of the dahlias were fancies, superb 

 blooms of selected varieties on long 

 stems, disbudded. For these fancy 

 dahlias the growers wanted a high 

 price. The buyers took the lower 

 grade and left much of the fancy stock 

 to be sacrificed or lost. 



Roses fared better than dahlias, 

 ihiefly because the rose growers have 

 learned to avoid the dahlia season with 

 their crops and the supply of roses, 

 therefore, was light. 



There were a good many asters that 

 were not so good as they have been and 

 a fair number of gladioli. 



Beauties, orchids and valley can now 

 be had in special places. Easter lilies 

 are plentiful. Prices fluctuate consid 

 erably. The supply of Golden Glow 

 chrysanthemums keeps on steadily. It 

 is a little larger now than it was five 

 weeks ago. Carnations are still in 

 favor. The occasional bunches of bet 

 ter flowers meet with little demand. 

 There is a moderate amount of ship 

 [ling. 



Creating a Demand. 



Weeks ago Philip Freud laid his 

 plans for selling Dutch bulbs this fall. 

 Fhicouraged by the success of his pot 

 demonstration, an elaborate education 

 al window display was decided upon. 

 Mr. Freud engaged an artist to prepare 

 scenery suitable for a background of 

 the window of the Henry F. Michell 

 Co. Warehouses on a Dutch water- 

 front were depicted, showing the cases 

 of bulbs being loaded on a vessel about 

 to start for this country. Windmills. 

 <iuaint houses and fields in the distance 

 made you sure that it really was in 

 Holland. Sixteen beds of different <\v 



DAHLIAS 



are at their Best during 

 the next four weeks. 



There will be a big cut of very fine flowers. 



The standard varieties well grown, novelties and 

 new introductions. 



For a decoration or a special occasion we can 

 match almost any color and can furnish flowers in 

 ((uantity. 



No Dahlias are carried in stock. All orders must 

 be placed a day in advance. All orders are filled 

 and packed at the farm. This means only one 

 handling. 



The Dahlia Season is short. Place a regular 

 order for shipment every day or according to 

 your requirements. 



No order is too small and we can fill the big 

 orders for a thousand or more just as easily. 



This is the place to buy your Dahlias. 



Business Hours 7 A. M. to 4 P. M. 



THE LEO NIESSEN CO. 



Wholesale Florists 



1201-3-S Race St. 



PHILADELPHIA 



Branches: 



BALTIMORE 

 WASHINGTON 



BERGER BROTHERS 

 DAHLIAS 



Dahlias of distinction and quality, carefully packed at the 

 Dahliadel Nurseries. Save handling by ordering ahead. 



EASTER LILIES every day in the year 



1609 Sansom Street PHILADELPHIA 



Asters VALLEY r^ 



ses 



Statice Gladioli Dahlias 



ALL KINDS OF GREENS 



THE PfflLADELPHIA WHOLESALE FLORISTS' EXCHANGE 



1615 Ranstaad 8tr««tr 



PHILADELPHIA 



