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SbftbMBIB 80. 1920 



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The Rorists' Review 



19 



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READY FOR F. T. D. MEETING 



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PBOQBAM AT INDIANAPOLIS. 



Crowds Two Days. 



The tentative program arranged for 

 the convention of the Florists' Tele- 

 graph Delivery Association, at Indian- 

 apolis October 12 and 13, is packed so 

 full of interesting matter that the ses- 

 sions are scheduled to start early in the 

 morning and last until bedtime. There 

 are to be three sessions on each of the 

 two days, morning, 9 to 12:30; after- 

 noon, 2:30 to 6, and evening, 8 to 10:30. 

 Something is on the program for each 

 one of these sessions, and it is quite well 

 known that an F. T. D. meeting is full 

 of interest even when nothing is pro- 

 grammed beforehand, since live discus- 

 sion crops up on every hand.- As Secre- 

 tary Pochelon says regarding the sched- 

 ule below, "there will be other mat- 

 ters to come up in a spontaneous way 

 which cannot be known in advance. ' ' 



The preliminary program, given be- 

 low, wUl be laid before the board of 

 directors of the association, which will 

 hold an afternoon and evening session 

 the day before the convention opens. 

 Some changes and additions may be 

 made at that time. 



The meetings are open to all retail 

 florists, whether members of the F. T. 

 D. or not, and to other persons inter- 

 ested in the trade. All the sessions will 

 be held in the main assembly hall of 

 the Claypool hotel, at Indianapolis. 



Preliminary Program. 



The preliminary draft of the program 

 as prepared by Secretary Pochelon is as 

 follows: 



TUESDAY MORNING, OCTOBKB 12. 



Refrlatration of members and visitors. 



Address by Governor Goodrich or Mayor Jew- 

 Invocation. 



Response by Charles H. Orakelow, of Philadel- 

 phia. 



Welcome by Anders Rasmussen, president of 

 the State Florists' Association of Indiana. 



Address by president, Philip Breitmeyer. 



Report of treasnrer, William L. Rock. 



Report of secretary, Albert Pochelon. 



Report of travelinc represenUtive, L. Dar 

 oell. 



"F. T. D. Work During My Time in the F. T. 

 D. Offlce, and Sundry Experiences," by M. Bloy. 



New F. T. D. roll call Introduced by Presi- 

 dent Philip Breitmeyer.' 



Appointment of Jodses of F. T. D. window 

 displays. 



TUESDAY AFTERNOON, OCTOBER 12. 



Nomination of officers for the ensuing year. 



Selection of meeting place for 1»21. "Why 

 This Next Meeting Shonld Be Held In Kansas 

 City." by William L. Rock. 



Credit and Bookkeeping Systems for Up-to- 

 oate Flower Shops; also, the Commercial End of 

 Our Industry and the Picture of Our Business 

 from the Eyes of the Man Behind the Books," 

 by Ir» W. Harper, of Pittsburgh. 



"The F. T. D. from the Standpoint of the 

 Western Union Telegraph Co.," by the district 

 representative. 



Our finances at the present and for the coming 

 year, also for future years. Shall all our gnar- 

 f? ?• '"''*' *** Invested in Kansas City or shall 

 Jt be distributed, especially In regard to our 

 Canadian brothers? Shall some part of our 

 guarantee fund be Invested in Canada by our 

 Canadian director, W. W, Gammage? 



TUESDAY EVENING, OCTOBER 12. 



Scenic slides and lecture on floriculture In 

 ■nrope. by E. O. Hill, of Richmond, Ind. 



Talk and film Illustration of a most up-to-date 

 western establishment in our industry, the HoUy- 

 2»od Gardens, of Seattle, Wash., by W. A. 



Prices on the Pacific coast, which the public so 

 ■OTten misunderstands, being under the Impres- 

 Mon that there fiowers are almost given away. 

 ?]S A ^'■^'*' **'• Seulberger, of OakUnd, OaL, 

 tad A. F. Borden, of Los Angeles. Oal. 



Illustrated lecture and practical demonstration 

 of floral work, by Max Scbling and chorus. 

 S. A. F. films. 



WEDNESDAY MORNING, OCTOBER 18. 



Consideration of proposed amendments to by- 

 laws. 



The great difference between local and direct 

 advertising and the national publicity cam- 

 paign. 



Talks on national publicity by some of those 

 who are connected directly with the handling of 

 this campaign, Henry Penn, George Asmus and 

 Herman P. Knoble. 



Our stand, policies and support toward tbi- 

 S. A. F. publicity campaign. 



"The National Flower Growers' Association 

 and Future Policies," by J. F. Ammann. 



Our stand, support and policies toward this 

 organization. 



Our future relationship to retailers In foreign 

 countries, with regard to florists in Germany, 

 Austria and former enemy countries. 



WEDNESDAY AFTERNOON, OCTOBER 13. 



Election of officers. 



"Why we need three correspondents in each 

 state and in each province of Canada — one in 

 largest, one in medium-sized and one in smaller 

 town — to send in an approximate price list for 

 the coming four weeks on the fifteenth of each 

 month," by M. Bloy. 



"Say It with Flowers" week — F. T. D. window 

 displays by all our members during one whole 

 week in November each and every year. 



Talk on novelties such as some of our members 

 feature in their own localities, which could be 

 adapted by a great many of our members to 

 good advantage. 



WEDNESDAY EVENING, OCTOBER 13. 

 F. T. D. discussion by our members. 

 F. T. D. steamer trade and Its present new 

 increase. 



Hotel Rates. 

 O. E. Steinkamp, chairman of the 

 hotel committee, makes the following 



announcement to those who expect to at- 

 tend. One hundred rooms have been 

 engaged at the Claypool hotel, the head- 

 quarters of the convention. The rates 

 at this and other hotels are as follows: 



CLAYPOOL HOTEL, 

 room, with shower, |2.&0 and up. 

 room, with tub, $3.00 and up. 

 room, with shower, $4.00 and up, 

 room, with tub, |4.60 and up. 



LINCOLN HOTEL, 

 room, $2.50 and up. 

 room, shower and tub, $4.00 and $4.00. 



SEVBRIN HOTEL. 

 room, $2.50 to $3.50. 

 room, $4.00 and up. 



WASHINGTON HOTEL, 

 room, $2.50 and up. 

 room, $4.00 and up. 



WILLIAMS HOTEL, 

 room, with shower. $1.79. 

 room, with shower, $3.00. 



ENGLISH HOTEL, 

 room, $1.50 to $2.00. 

 room, $2.00 to $2.60. 



DBNNISON HOTEL, 

 room, $1.25. 

 room, $2.50 and up. 



COLONIAL HOTEL, 

 room, $1.75. 

 room, $2.50. 



ROTAL HOTEL, 

 rooms only, with bath, $2.50 and $S.M. 



Single 

 Single 

 Double 

 Double 



Single 

 Double 



Single 

 Double 



Single 

 Double 



Single 

 Double 



Single 

 Double 



Single 

 Double 



Single 

 Double 



Double 



Novelty Exhibit. 



There will be an exhibit of novelties 

 at the F. T. D. meeting. This novelty 

 display will be separate and distinct 

 from the trade's display and there will 



Homer L. VIegaod. 



(Chairman of Indianapolis Decorvtion Committee for F. T. D. Coaveotioa.) 



