-^\fi,vy M -*i*-«r 



20 



The Florists^ Review 



SlFTBMBIB 80. 1920 



be no charge whatever connected there- 

 with. Growers who have new varieties 

 are invited to send exhibits of plants 

 or cut blooms. Only undisseminated 

 varieties are desired. The local com- 

 mittee will stage exhibits for those who 

 are unable to attend in person. Ex- 

 hibits should be addressed to A. F. J. 

 Baur, F. T. D. convention, Claypool 

 hotel, Indianapolis, Ind. 



At Work in Indianapolis. 



Under the leadership of Irwin Ber- 

 termann, vice-president of the F. T. D. 

 and general chairman of the local ar- 

 rangements committee, the florists of 

 Indianapolis are working hard to make 

 this convention a great success. 



Some display tables are available for 

 those who wish to make exhibits, in the 

 Palm room of the Claypool hotel, at $10, 

 $15 and $20, according to size. The 

 room rates at the Claypool are $2.50 and 

 up for single room with bath and $4 

 and up for two persons with bath. 

 Eeservations should be sent at once to 

 O. E. Steinkamp, 3800 Eookwood ave- 

 nue, Indianapolis. 



The list of those on the local commit- 

 tees preparing for the F. J". D. conven- 

 tion is as follows: 



Show committee: A. F. J. Baur, chairman; 

 Fred Dorner, John Hartje and Thomas Hepler. 



Finance committee: Joseph Hill, chairman; 

 Len Elder, George Blackman, W. W. Coles, Fred 

 Kiel and Oscar Carlstedt. 



Entertainment committee: B. E. Temperley, 

 chairman; Oscar Carlstedt, Charles Pahud and 

 Edwin Mourner. 



Hotel committee: O. B. Steinkamp, chairman; 

 Irwin Bertermann and Morris Marer. 



Show window committee: Amo Nehrllng, 

 chairman; Albert Pochelon, of Detroit, and Irwin 

 Bertermann. ^ ^ 



Publicity committee: Herman Junge, chair- 

 man; Ella Grant Wilson, Clarence Greene, George 

 Wlegand, John Rleman, Bert Hetz, Harry Pa- 

 hud, Frank Rieman, Fred H. Lemon and Harry 

 Bookedis. 



Decoration committee: Homer Wlegand, chair- 

 man; Otto Larenz and E. A. Nelson. 



Reception committee: E. G. Hill, Nixon Gano, 

 Henry Rieman, Glen B. Moore, Frank Morris, 

 Anders Rasmussen, John Grande, Sr., George 

 Gause, Frank J. Knecht and Charles Barnaby. 



Ladles' entertainment committee: Mrs. Irwin 

 Bertermann, Mrs. George Wlegand and Mrs. E. E. 

 Temperley. 



BIBTHDAT FI.OWEBS. 



In connection with the ext.nsive ad- 

 vertising for birthday flowers now being 

 done in national, city and individual 

 campaigns, the list compiled by Vincent 

 J. Gorly of flowers suitable for the 

 various months of the year has especial 

 interest. Instead of allowing customers 

 to be guided by the lists of flowers for 

 months of the year compiled by candy 

 manufacturers, jewelers or other out- 

 side interests, surely it would be better 

 to prepare something for their use 

 which has the sanction of florists. No 

 such list can be made which will suit 

 florists in all extremities of our country. 

 None will be infallible and immutable. 

 But one can be made which will serve 

 as a guide and can be supplemented as 

 conditions or locality require. 



The list which appears on this page 

 was sent by Mr. Gorly to 200 florists 

 in all states of the Union. He received 

 151 replies, of which ninety-five per 

 cent were to the effect that all the 

 flowers could be furnished in the months 

 indicated. Valley in May caused the 

 greatest number of dissenting opinions, 

 twenty-nine out of 151. Larkspur in 

 July and dahlias in October were in- 

 dicated impossible to supply by eight- 

 een, Mr. Gorly submitted this list at 

 the F. T. D. gathering at Cleveland, 

 when it was decided to defer action 

 until the annual meeting of that body 

 in October. 



NATIONAL PUBLIOITY CAMPAION. 



Make Good on Your Ouarantees. 



That the publicity campaign is to be 

 pushed vigorously during the year to 

 come is assured by the action of the 

 publicity committee, which is already 

 busy with plans for publicity for flow- 

 ers during the first five months of the 

 year. The committee derived much 

 courage from the optimism expressed 

 at the session of the recent Cleveland 

 convention devoted to a discussion of 

 the campaign. It was there decided 

 that any let-up in the work in progress 

 would be a serious matter for the trade 

 and the committee, true to its purpose, 

 has made specifications for contracts 

 amounting to several thousand dollars 

 to cover this period. 



Taking into consideration the guaran- 

 tees in hand to offset the expense of all 

 this, the committee has felt justified in 

 incurring the liabilities and, as the con- 

 tracts must be made at this time if we 

 are to have the service of the mag- 



What Is Your Birthday Flower? 



By Vincent J. Gorly. 



JANUAItT 

 Carnation True Friendship 



FEBRUAKT 

 Violet Modesty 



MARCH 



Daffodil A Breath of Spring 



APRIL 



Sweet Pea Love ; a XIm 



MAT 



Lily of the Valley Confession of Lov« 



JUNE 

 Rose Love and Devotion 



JULY 

 Larkspur Ardent Attachment 



ATTGXTST 

 Gladiolus Beauty in Retirement 



SEPTEMBER 

 Aster Promise of Happiness 



OCTOBER 



DaUia Forever Thine 



NOVEMBER 



Chrysanthemum, Loveliness and Cheerfulness 



DECEMBER 

 Narcissus Precious Moments 



azines when required, the order to the 

 agency to go ahead must be given. 



One Campaign Fund You Can Trust. 



Contributors to the campaign fund 

 who are not members of the S. A. F. — 

 and why they are not is inconceivable 

 — would do well to write to the secre- 

 tary for a reprint of the address made 

 before the Cleveland convention by S. 

 R. Latshaw, a noted expert in public- 

 ity matters. They would surely, after 

 reading this address, become even mpre 

 enthusiastic over the outcome of the 

 campaign. Those who are not contrib- 

 utors would also do well to obtain a 

 copy of this address, which is most in- 

 spiring and presents facts in a most 

 understandable manner. 



It is singular that nobody yet has 

 criticized the work of the campaign 

 adversely. Expert opinion has, thus 

 far, been an admission that the cam- 

 paign has been wonderfully successful, 

 but has been condemnatory of the par- 

 simony of the florists, in that they did 

 not realize the prestige the campaign 

 was creating for them and raise suf- 

 ficient money to get the full benefit of 

 their opportunity. 



Slogan the Trade's Olbrs^tar. 



The slogan "Say It with Flowers" 

 is the cynosure of all eyes in the in- 

 dustrial publicity world. It cannot 



well be perverted to the use of other 

 industries; hence our complete enjoy- 

 ment of it for our absolute use. The 

 candy makers, jewelers and other 

 craftsmen have tried to adapt it to 

 their lines^ but it stands unassailable; 

 it cannot be pirated. From time im- 

 memorial there has been a language of 

 flowers and we derive our slogan from 

 it. 



A florist who does not support this 

 campaign is dead to his own interests. 

 It should be supported by every man 

 who has a stake in the industry. It is 

 one great, grand movement to increase 

 the demand for flowers and it operates 

 for the advancement of florists' inter- 

 ests in every community, large or small. 

 The larger the fund, the greater the 

 advancement. The committee wants 

 more money right now — will you deny 

 it to them? John Young, Sec'y. 



OHBYSANTHEMUM SOCIETY. 



Examining Committees. 



Thomas W. Head, president of the 

 Chrysanthemum Society of America, an- 

 nounces the committees to examine new 

 chrysanthemums for the ensuing year as 

 follows: 



Boston — William Nicholson, chairman; James 

 Wheeler, Alex Montgomery. Ship flowers to 

 the chairman, in care of W. J. Thurston, 

 manager, Boston Flower Exchange, 1 Winthrop 

 square and Otis street, Boston, Mass. 



New York — Eugene .Dailledouse, chairman; 

 Wm. H. Duckham, A. Herrington. Ship flowers 

 to New York Out Flower Co., 65-57 West 

 Twenty-sixth street. New York, in care of the 

 chairman. 



PhUadelphla — A. B. Gartledge, chairman; 

 John Westcott, 8. S. Pennock. Ship flowers to 

 A. B. Cartledge, 1514 Chestnut street, Phila- 

 delphia, Pa. 



Cincinnati — R. Witterstaetter, chairman; 

 James Allen, J. O. Murphy. Ship flowers to the 

 chairman, Jabez Elliott Flower Market, Cin- 

 cinnati, In care of the Janitor. 



Chicago — N. J. Wietor, chairman; B, A. Kanst, 

 George Asmus. Ship flowers to the chairman, 

 162 North Wabash avenue, Chicago. 



Bequirements for Entry and Shipment. 



Shipments should be made in time to 

 arrive by 2 p. m. on examination days, 

 in order to receive attention from the 

 committee. They must be prepaid to 

 their destination and an entry fee of 

 $2 should be forwarded to the secretary 

 not later than Tuesday of the week in 

 which they are to be examined, or it may 

 accompany the blooms. 



Seedlings and sports are both eligible 

 to be shown before these committees, 

 provided the raiser has given them two 

 years* trial to determine their true char- 

 acter; not less than six blooms of each 

 variety are to be shown. Special atten- 

 tion is called to the rule that sports, 

 to receive a certificate, must pass, at 

 least three of the five committees. 



The committees will be in session to 

 examine such exhibits as may be sub- 

 mitted each Saturday during October 

 and November, the dates of which will 

 be October 2, 9, 16, 23 and 30, November 

 6, 13, 20 and 27, 1920. 



Chas. W. Johnson, Sec'y. 



TORONTO, ONT. 



The opening meeting of the Hamil- 

 ton Florists' Club was held Wednesday 

 evening, September 22, when over 

 forty Toronto florists motored over and 

 paid them a visit. There was a musical 

 program, followed by refreshments and 

 dancing. Speeches were made by 

 George Hall, W. E. Groves, S. A. Mc- 

 Fadden, H. G. Dillemuth, G. M. Garagh- 

 ty and Harry James. The members of 

 the Hamilton club will return the visit 



