The Rorists' Review 



SBPTimiB S9, 1920 



Th« Oorista whose eaxda avpMtf* on the pace* eamrlnc this hoftd* aro 



— — IromethorOmrtota for local d^v«r7 on thonmial Mule. 



r*'l^^v*i;«'xvs^t«yw/x«'Jl^ 



TELEGBAPH PUBLICITY. 



Engineering for the Trade. 



"We are just entering upon another 

 flower season. From October 1 to July 

 1 the season will be on; what it will 

 mean to each individual is largely up 

 to himself. We have our organization, 

 and the machinery is, or should be, in 

 the best of running order for the com- 

 ing year, but at the beginning it will 

 be well to stop for a few moments, 

 look the entire machine over for any 

 weak spots that may exist and see that, 

 if any exist, they are repaired before 

 the start. 



Everyone of us at some time has taken 

 a long railroad journey and I know 

 of no better illustration of the point 

 I am trying to make than the engineer 

 of one of our fast express trains. Per- 

 haps we are embarking at the point at 

 which the train is made up; we see the 

 engineer bring his locomotive from the 

 roundhouse and couple it onto the wait- 

 ing cars. That engine has been gone 

 over and groomed to the last minute, 

 but is the engineer satisfied with this? 

 The minute it is coupled we see him get 

 down from his cab^ with his long-necked 

 oil can, and there is not an oil cup, 

 bearing or part of the running gear of 

 the engine that he does not inspect 

 in the few minutes before he starts; 

 there is nothing taken for granted. He 

 knows that, barring accidents, he can 

 depend upon his engine to fulfill what 

 is expected of it. 



Are You Eeally on the Job? 



But when the train is under way, 

 does his vigilance lapse? No, it has 

 really just begun; his hand is on the 

 lever and his eyes are on the right of 

 way and on the various gauges by which 

 he is surrounded. The fireman is just 

 as vigilant; his eyes are ever on the 

 steam gauge; perhaps there is a heavy 

 grade to ascend and more steam will be 

 needed. The two men in the engine 

 cab form about the best example that 

 I know for the retail florist to fol- 

 low. They will leave a certain city 

 at a given time; they are due to arrive 

 at another city, perhaps 100 miles away, 

 at a given time, and in the majority 

 of cases tlicy do it. Now why is this 

 possible? It is because, from the time 

 the members of that crew take posses- 

 sion of their engine at the roundhouse 

 until they leave it at the end of the 

 run, they are on the job. 



The retail florists' business is just 

 as delicate a piece of mechanism as a 

 locomotive. Yes, I will go farther and 

 say it is more intricate. If you are 

 going to reach your destination at the 

 end of the season, like the train, on time, 

 it will require just as careful watching 

 and as constant care as the locomotive. 

 No matter in how good condition your 

 organization may be at the start, if it 

 is not watched and studied and cared 



We Deliver 



Direct To Every Outgoing 



Steamer Sailing From 



New York City, 



Hoboken, 



Brooklyn 



If You Want Service— 



You Want Schling ! 



Long Distance Phones: 



Pkbza 



TtAl 

 72^2 

 2022 



STEAIOEB aAILINOS. 



Display the following list of steamer sailings in a conspicuous place in your 

 window or store, or use it in advertising matter with the statement that you kave 

 facilities for filling bon voyage orders on short notice at any port. Yon «an 

 thus develop telegraph business for steamer trade, especially at this time of year. 



Steamer- 



rrom — 



To— 



Sails 



ScandlnaTian ..Montreal 



Mellta Montreal 



Nile San Ft' SCO 



Ceitlo New York 



Philadelphia .New York 



Ponce New York 



Finland New York 



Rot terdam . . . New York 



Caroline New York 



Meirall Hellaa.New York 



Lurllne San Fr'soo 



Enterprise ...SanFr'soo 



Tahiti Vancouver 



Kasblma Mam.. .Seattle 

 Enip. France . . .Quebec 



France New York 



Matsonia . ...San Fr'sco 

 San Jnan ....New York 

 Drottnlngholm New York 

 Imperator . . . .New York 



Antwerp Oct. 2 



Liverpool Oct. 2 



Yokohama Oct. 2 



Liverpool Oct. 2 



Southampton ...Oct. 2 



San Juan Oct. 2 



Antwerp Oct. 2 



Rotterdam Oct. 2 



Bordeaux Oct. 2 



Greece Oct. 2 



Honolnlu Oct. 2 



Honolulu Oct. 2 



Sydney Oct. 4 



Yokohama Oct. 6 



Liverpool Oct. 6 



Havrf Oct. 6 



Honolulu Oct. 6 



San Juan Oct. 6 



Sweden Oct. 7 



Southampton ...Oct. 7 



Steamer — 



From — 



To- 



Sails 



Argentina . . . .New York 

 Bergensfjord .New York 



Baltic New York 



Zeeland New York 



Olympic New York 



Kals. A. Vic. New York 

 Columbia .... New York 



Coamo New York 



Tofua SanFr'soo 



Toyohashi Maru. Seattle 

 Emp. of Japan. Vane' ver 



Canada New York 



Aqultania ....New York 

 La Touraine . . New York 



Sicilian Montreiil 



Emp. Britain ...Quebec 

 Porto Rico ...New York 

 Noordnm . . . .New York 

 Taonnlna . . . .New York 

 Frederik VIII. New York 



Trieste Oct. 7 



Norway Oct. 8 



Liverpool Oct. 9 



Antwerp Oct. 



Southampton ...Oct. 



Liverpool Oct. 9 



Glasgow Oct. 9 



San Juan Oct. 9 



New Zealand ..Oct. 11 



Yokohama Oct. 12 



Yokohama Oct. 12 



Naples Oct. 13 



Southampton . . .Oct. 13 



Havre Oct. 13 



GlHsgow Oct. 13 



Liverpool Oct. IS 



San Juan Oct. 13 



Rotterdam Oct. 18 



Naples Oct. 18 



Copenhagen ....Oct.li 



NEW ORLEANS 



MEMBER 



OF THE 



F. T. D. 



We Cater 

 to the 

 ^^t^CorYrf Best Trade 

 2600 ST. CHARLES AVENUE 



Promptnesa 

 Members 



venue 



CHARLES AVENUE 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



MEMBER F. T. D. 



ALEXANDRIA, LA. 



E. BLUM & SON 



For aH Points in Central Louisiana- 



LAKE CHARLES 



AND SOUTHWEST LOUISIANA 

 Member F. T. D. CHAS. D. OTl? 



NEW ORLEANS. LA. 

 CHAS. EBLE 



OLDEST FLORISr SOUTH 

 121 BARONNE STREET 



Member Florists' Telegraph Delivery. 



M)UISIANA - TEXAS - ARKAN8AI: 



SHREVEPORT. LA. 



U. J. VIRGIN 



838 Canal St., NEW ORLEANS, LA. 



