Sbttkubbk 3t, 1920 



The Rorists' Review 



FOREIGN SECTION 



C. ENGELMANN 



Ucmber Americas Floriata' Telegraph Delivenr 



Association. 



Life Member S. A. F. 



Member American Carnation Society. 



Member New Yoric Florists' Club. 



Orders for England, Scotland and 



keland taken care of by 



C. ENOELMA^N. Florist. Saffron 



Walden. Sssex. ENGLAND. 



Cables: E:ngelmann, Saffronwalden(2 words only) 



Orders for the French Biviera and 



Monte Carlo taken care of by 



C. ENGELMANN, Etablissement Hor- 



ticole "Carnation," Saint-Laurent-du- 



Var, near Nice. FRANCE. 



Cables: Carnation, Saint-Laurent-da- Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SBIDSMEN NURSERYM EN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND 



SEND TOUR 

 ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Onlv Member F. T. D. 



for, you are going to lose time, and 

 for the engineer on the florists' train, 

 losing time means losing money. The 

 train may lose time and then strike a 

 favorable piece of road and make it up, 

 but this is not the case with the florists; 

 lost opportunities are gone forever. 



Chain Stores from Telegraph Wires. 



In looking over the trade 's machinery, 

 let us consider a branch of the trade 

 which is still in its infancy, a branch 

 which holds untold opportunities. In- 

 deed, outside industries which have 

 some idea of the machinery of telegraph 

 delivery cannot but marvel at the op- 

 portunities the florist has. Did you 

 ever stop to think that by this means 

 you can have a branch store in every 

 city of the United States and Canada! 

 Now, Mr. Retailer, let us suppose for a 

 moment that you, as an individual, had 

 a chain of stores covering this vast 

 territory; such an enterprise would re- 

 quire a great deal of publicity, national 

 as well as local. As a matter of fact, 

 this is just the position of everyone or- 

 ganized for telegraph deliveries. This 

 organization, planned to keep the risk 

 at a minimum, is functioning better each 

 year; the retailer is beginning to wake 

 up to the possibilities, but while the 

 telegraph delivery business means a 

 great deal to some members of the trade, 

 there are many who hardly know what 

 it me^ns. But there are in every city 

 a bunch of live wires engaged in it, 

 who are quick to use every legitimate 

 means to get trade. Like the engineer 

 of the train already referred to, their 

 eyes are never off the right of way; 

 they are ever jockeying their machine 



en 



lousand or Une 



Sometimes I sometimes think that mostly things 

 are mostly too much. 



Let me explain. 



Last Spring I rode a good part of an afternoon 



through a ten thousand tree peach orchard, in full 



bloom. 



Imagine it, 10,000 times 10 thousand blooms that 



stretched like a wonderful pink fabric for miles 



and miles! 



The next day drove up to an old nigger cabin that 

 had just one tree in bloom by its corner. An old 

 Mammy came to the door, and I remarked on the 

 beauty of the tree. 



"Yes sirree, boss, I reckon you is right. 'Taint 

 much of a tree as size goes; but its blooms sure 

 does glorify dis old cabin. Just sort of makes it 

 smile all over like it was going to a party. 

 * 'An doan you ask me for to break off none of dera 

 flowers for you, cause I ain't gwine to do it. Dey 

 just gwine to stay there glorifying, until dey just 

 drops to glory demselves," 



As near as I could figure it out, that old nigger 

 knew about as much about saying it with flowers 

 as you and I can ever hope to. 



New York's 

 Favorite Flower Shop 



F^th Avenue at S8th Street 



that they may get more speed out of it. 

 Indeed, some live florists have gone so 

 far as to make telegraph delivery busi- 

 ness a special department of their 

 stores, with an energetic man in charge 

 of this department whose sole business is 

 to see that it is a success. 



One Key to New Business. 



True, when this department is con- 



ducted in this way it is much the same 

 as starting a new business; it may be a 

 little trying at first, but let one man de- 

 vote his entire energies to it and new 

 developments will present themselves 

 each day; you will soon find that you 

 have a new business instead of a de- 

 partment. It is not uncommon now in 

 some of our large cities for the tele- 

 graph company at Christmas and Easter 



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