22 



The Florists^ Review 



October 7, 1920 



ITS' 



Established 1897. 



Published every Thursday by 

 The Floeists' Publishing Co., 



600-S60 Oaxtoa BulIdlnRr, 



608 South Dearborn St., Chlca«ro. 



Tel., Wabash 8195. 



Reicistered cable address, 



FlorTlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, in., under the Act of March 

 3.1879. 



Subscription price, $2.00 a year. 

 To Canada, $3.00; to Europe, $4.00. 



Advertlslntr rates quoted on 

 request. Only strictly trade ad- 

 vertlslngr accepted. 



""■•' .....^ 



RESULTS. 



We give them. You get them. 



We both have them. 



Easter falls on March 27 in 1921. 



A FEW frosty days have resulted in a 

 general shortening of the cut flower mar- 

 ket. 



From present indications, the F. T. D. 

 convention next week will draw an at- 

 tendance that will crowd Indianapolis. 



THE-Hiational flower show to be held 

 in Cleveland, March 25 to April 1, 1922, 

 will end just two weeks before Easter. 

 It is April 16 that year. 



With expenses so high, trade organiza- 

 tions must limit their activities in order 

 to accomplish real benefit for their mem- 

 bers. New undertakings outside of an 

 association's primary objects are apt to 

 prove expensive and weaken the organiza- 

 tion. 



Field-grown carnation plants will con- 

 tinue to sell until they freeze, but the late 

 demand, like that early in the season, 

 probably will be light, and for the same 

 reason. It was such a successful grow- 

 ing season that few plants have been lost 

 since benching. 



Preceding the F. T. D. convention, a 

 meeting of the national publicity com- 

 mittee will be held at Indianapolis Octo- 

 ber 11. Among the important subjects 

 to come up is that of billboards. The 

 committee has plans for the disposition 

 of those remaining and expects to have 

 every one of the 500 in use shortly. 



With the opening of the new season the 

 Pink Part of The Review shows auch 

 growth that this week it cannot be con- 

 tained in the usual thirty-two pages. The 

 importance of telegraph business is being 

 increasingly recognized, and the Pink 

 Part of The Review is consulted more 

 generally than any other list of retailers 

 by florists sending orders. 



CJOMPARiNO one's own knowledge of 

 the state of affairs in the florists* trade 

 with published data regarding other lines 

 of business, most of us will agree things 

 with florists have been above the aver- 

 age of commercial activity. For in- 

 stance, the September sales of America's 

 largest mail-order house decreased 9.65 

 per cent in August and 26.11 per cent in 

 September, compared to the same months 

 in 1919. 



Why not replace the early mums with 

 carnations f There are bargains to be 

 had in field-grown plants. 



If infrequent buyers would send cash 

 with orders of small amount, the cost of 

 doing, business would be lessened for all. 



Closer scrutiny of the service received 

 for money paid will be induced by the 

 present business readjustment. Margins 

 are no longer so large as to admit of 

 care-free, or rather careless, spending. 



Lessons 151 and 152 in the Cornell 

 reading course for the farm, published 

 by the New York State College of Agri- 

 culture, are by Prof. A. C. Beal. They 

 are entitled, respectively, "Growing 

 Sweet Peas" and "China Asters." 



Showing the careful hand of Secretary 

 C. W. Johnson, the 24-page booklet con- 

 taining the report of the 1919 meeting of 

 the Chrysanthemum Society of America 

 has just reached members. It contains 

 a list of the chrysanthemum introduc- 

 tions for last year, which number fifty- 

 three. 



Need of close attention to credits is 

 indicated by the fact that Bradstreet's 

 reports 174 failures in the United States 

 for last week against 158 for the previ- 

 ous week, and 86, 161, 194 and 236 for 

 the corresponding weeks 1919 to 1916. 

 The middle states had 57, New England 

 22, southern 48, western 29, northwestern 

 10, far western 8. Canada had 12 against 

 10 for the previous week. 



men who sacrificed themselves that the 

 world might achieve some measure of 

 peace." 



POPPIES FOR NOVEBCBER 11. 



If florists can find a way to flower 

 poppies for November 11, a new holiday 

 may be added to their profitable list. 

 It was recorded on this page last week 

 that the Sons of Veterans at Indian- 

 apolis* adopted the red poppy as 

 the emblem of that organization. Last 

 week at Cleveland the Apaerican Le- 

 gion, in national convention, likewise 

 selected that flower. Further than that, 

 members were urged to wear the "red 

 poppy of France" on Armistice day, 

 November 11, in memory of those com- 

 rades who were buried in those fields of 

 France where the red poppies bloomed. 

 To the soldiers who fought abroad those 

 flowers hold most sentiment of any for 

 that day. 



The "red poppy of France" is 

 Papaver Rhoeas, from which comes the 

 strain of Shirley poppies. They are 

 sometimes used in baskets by florists in 

 June and July, but November 11 is far 

 from their season. But perhaps florists 

 can find a way to meet this problem. 



A representative of the American 

 Legion Weekly, which goes to nearly 

 half of the 2,000,000 members of that 

 organization, has already appealed to 

 The Review for its assistance in secur- 

 ing florists' cooperation in promoting 

 this new flower day. He writes: 



* ' The American Legion at its conven- 

 tion in Cleveland agreed to adopt the 

 red poppy as its official flower and 

 urged its members to wear it on Armis- 

 tice day as a memorial to their 'bud- 

 dies* who made the supreme sacrifice. 

 Of course, chrysanthemums are in sea- 

 son then, but the 'red poppy of France' 

 is the flower of the Legion and should 

 be sold extensively on that day. 



"I would appreciate it if you would 

 publish this and do what you can editor- 

 ially or otherwise to get the florists and 

 growers to capitalize this possible new 

 day for their own benefit and to further 

 this noble object of memorializing the 



ON BOAD TO STABIUTY. 



The reductions in prices of various 

 commodities have led, in the estimation 

 of many, to a sounder basis for busi- 

 ness, and optimism is felt by some as to 

 the outlook. The Federal Reserve 

 Board's report last week stated: 



"Excellent crop yields have resulted 

 in sustaining buying power, while im- 

 proved movement on the railways has 

 given assurance of steadier and earlier 

 marketing than had been believed pos- 

 sible. Banking conditions in several 

 districts have improved and from some 

 it is reported that business enterprises 

 are working into a position to finance 

 themselves to a greater degree by re- 

 ducing inventories and by exercising 

 more careful scrutiny over credits, The 

 crop-moving process has gone ahead on 

 the whole smoothly, and the peak of 

 the demand for funds has practically 

 passed without serious inconvenience 

 and with no prospect of an increase of 

 difficulty. 



"Speculation in commodities and se- 

 curities has been at a relatively low 

 level and there has been a gratifying 

 diversion of banking funds to the serv- 

 ice pf productive industry in many 

 lines. From various Federal Reserve 

 districts improving conditions and 

 growth of optimism are reported. There 

 is indication that business conditions 

 are now definitely on the road toward 

 stability of as great and confirmed a 

 nature as the disturbed position of the 

 world at large will permit.** 



NATIONAL FLOWER SHOW. 



The .first; preliminary plant schedule 

 of the fifth national fiower show has 

 made its ■ appearance, so that growers 

 may have ample time to prepare for the 

 big show in Cleveland March 25 to April 

 1, 1922. It is to be held in the new 

 municipal auditorium, whose giant steel 

 framework was seen by visitors at the 

 S. A. F. convention, diagonally opposite 

 the Ninth Garage, where the trade *s dis- 

 play was housed. The S. A. F. will have 

 the honor of opening this magnificent 

 structure. It occupies an entire city 

 block and is expected to be one of the 

 handsomest public buildings in the coun- 

 try. The main floor will be amply large 

 for the competitive exhibits and a sepa- 

 rate floor will be devoted to the trade 

 display. 



The 1922 exhibition will be the first 

 since that at Philadelphia in 1916. 

 Since it is under the same capable man- 

 agement as that one, its success is ex- 

 pected to be especially notable. George 

 Asmus is chairman of the committee, 

 John Young, secretary, and J, J. Hess, 

 treasurer. The other members are 

 Thomas Roland, William H. Duckham, 

 Patrick Welch, Herman P. Knoble and 

 Frank H. Traendly. 



For a garden arrangement of rose 

 plants covering 500 square feet there 

 will be a first prize of $1,000, second 

 $750 and third $500. There are liberal 

 premiums listed also for other rose dis- 

 plays, under the auspices of the Amer- 

 ican Rose Society, which will hold its 

 annual exhibition in conjunction. In- 

 cluded in the prize list also are many 

 kinds of plants in fiower, palms and 

 foliage plants, ferns and selaginellas, 

 orchid and bulbous plants, for both pri- 

 vate and commercial growers. 



