50 



The Florists' Review 



OcTOBEU 7, 1920 



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Raedlein's Practical Assortments 



at Moderate 



Assortment No. 7—50 Tumbler Baskets, 16 to 20 

 inches over all, with liners, in two-tone colors .... 



Assortment No. 77—25 Medium Cut Flower Baskets, 

 21 to 28 inches overall, in two-tone colors with liners. 



Assortment No. Ill— 15 Large Cut Flower Baskets, 

 34 to 42 inches over all, in two-tone colors with liners. 



$22.90 

 $20.80 

 $29.50 



SPECIAL— TOTAL three assortments, $70.00 



RAEDLEIN BASKET CO. 



713-717 MILWAUKEE AVE. 



CHICAGO, ILLINOIS 



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mother. The message, "Say It with 

 Flowers," was accepted in a land many- 

 thousands of miles away. What must 

 be its effect in our own land! 



The Daily Mail, of Nevada, Mo., in 

 an editorial published last month, said: 

 "The slogan of the florist is 'Say It 

 with Flowers.' It may be expensive, 

 but it is an eloquent and impressive 

 way. There are occasions when words 

 fail, but seldom do flowers. In the days 

 of our youth we gathered the daisy and 

 the wild violet, and now the florist takes 

 ihe place of the prairie, the valley and 

 the hills, which are no longer public 

 property. If it wasn't for the florist, 

 we would be denied the privilege we 

 often exercise to express the thoughts 

 and the best impulses of the mind and 

 heart. ' ' 



Why Not More Results? 



Still, the florists are not rendering 

 anything like the service they could, 

 because they are not making known 

 sufficiently the occasions for such serv- 

 ice. Major O'Keefe put the matter 

 plainly before the Cleveland convention 

 when in his address he gave statistics 

 in regard to "happenings." He said: 

 "When one person dies, two are born, 

 and there are ten marriages which take 

 place for every fourteen deaths. If it 

 were a custom as deeply rooted in the 

 Iiabits of people to send flowers for a 

 birth as it is now a custom to send them 

 for a death, you can see what an in- 

 ■crease would be effected in the florists' 

 business. To every thousand people in 

 the United States there are twenty- 

 three births a year, while there are only 

 fourteen deaths. Add the ten mar- 

 riages to any thousand and you get a 

 total of 4,700,000 happenings each year 

 in which flowers should have a part. 

 One purpose of the publicity campaign 

 has always been to link flowers with 

 something joyful, to make them sing 

 the song of happiness rather than *o 

 have them in the main remind people of 

 the departure of a friend." 



It is evident that many florists have 

 not given sufficient thought to this ob- 

 ject of the campaign; otherwise, surely, 

 they would have given support to the 

 fund which is gradually making this 

 object possible of accomplishment. It 

 is absolutely necessary that the people 

 be educated in the direction of a more 

 general use of flowers, and it can only 

 be done through well organized pub- 

 licity. There does not appear to be any 

 question about the result; we have had 

 more than sufficient in the way of ex- 



Mr. Florist 



We have baskets of exclusive design 

 and color for all occasions. None 

 better at any price. Let us serve you. 



Yours for Service 



Quincy Art Willow Ware Co. 



Sixth and Payson Aves. QUINCY, ILL., U. S. A. 



Evergreens Fresh from the Woods 



Fancy and Dagger Ferns, S2.00 per 1000; $7.50 

 per case of 6UU0. 



Green Galax, $1.60 per 1000; S7.50 per case of 

 10,000. 



Short Green Leucothoe, S2.00 per 1000. 



Medium Green Leucothoe, $3.60 per 1000. 



Long Leucothoe, $5.00 per 1000. 



Green Strck is extra nice now and should you 

 only need small amounts, can send by 

 parcel post. 



J. H. VON CANON 



Wire us ELK PARK, N. C 



BANNERS ELK, N. C. 



ample to assure us upon this point. All 

 that is needed is financial support to 

 enable our publicity committee to stick 

 at the work. They are willing to go 

 through with it. Are you willing to 

 support them? Why not settle this 

 question at once by sending in to the 

 secretary your check covering your sub- 

 scription? John Young, Sec'y. 



Bristol, Tenn. — Mrs. Paul F. Baker 

 has recently opened a flower store here. 



Alliance, Nob.— L. D. Blair is suc- 

 cessor to Edward Tatro as proprietor 

 of the Alliance Floral Co. 



Geneva, N. Y. — The business which 

 F. B. Sackett has conducted in this 

 town and at Border City, N. Y., under 

 the name of the Geneva Floral Co., has 

 been sold by him to MrS. Sara B. Gan- 

 nett and Mrs. Leora Gannett, who will 

 continue the business under the same 

 name. 



