66 



The Rorists' Review 



OCTOBBB 7. 1920 



1" The florists wbose cards appear on tbe paces carrying ihl* bead, are prepared to fill orders 

 ■*<•*' from otber florists for local delivery oa the usual basis. 



Index by Towns Crowded Out of Pink 



BOOSTINO THE BOXES. 



A Florist's Leader. 



Last winter I watched with a great 

 deal of interest a publicity campaign 

 the object of which was to popularize 

 a $2 box of cut flowers on Saturdays. 

 That the campaign from an advertising 

 standpoint accomplished what was ex- 

 pected of it nobody will deny, but from 

 the retailers' standpoint and from that 

 of the public as well, it was not a suc- 

 cess. In the first place, owing to the 

 extremely high prices of last season, 

 a creditable box could not be arranged 

 for this sum, and those florists who were 

 interested in the campaign would ar- 

 range a box in which there was no 

 margin of profit. On the other hand, 

 the public was not satisfied, even though 

 the box was made up often at a loss. 

 But there was one idea clearly demon- 

 strated in this campaign, which was 

 that a Saturday leader, properly ad- 

 vertised, could be made a profitable 

 proposition. With a commodity whose 

 price is as fluctuating as that of flowers, 

 it is, in my estimation, a mistake to set 

 a price on such a box. It is better to 

 educate the public merely in the- idea 

 of a week-end box. In those cities, 

 for instance, that are conducting a local 

 publicity campaign, this affords untold 

 possibilities. 



The experience of the campaign was 

 that most of the $2 boxes were pur- 

 chased by men who were not in the 

 habit of buying flowers. We should re- 

 member that men, as a rule, are not in- 

 tentionally neglectful, but in the rush 

 and stress of modern business life they 

 are apt to forget. But let a man on 

 his way downtown in the morning, as 

 he looks over his paper, catch a glimpse 

 of ' * Say It with Flowers, ' ' with a good 

 illustration (and I know of no better 

 one than a cut of a well-arranged box 

 itself), and he will be reminded of his 

 duty. Most men do not realize that 

 they are selfish, that the wife lie has left 

 at home has perhaps just as hard prob- 

 lems to face during the day as he has. 

 This can all be brought home to him in a 

 gentle way that will leave no sting. 

 Eemind him that he sent her flowers 

 before they were married, and how much 

 more deserving she is of them now. 

 Bring out the fact that a box of flowers 

 from him will do much to lighten her 

 burden, and that they will be even more 

 appreciated than when he and she were 

 younger and other pleasures took up 

 more of their thoughts. 



Get in the Spirit. 



Get any business man thinking along'' 

 these lines the first thing on Saturday 

 morning, and no matter what problems 



We Deliver 



Direct To Every Outgoing 



Steamer Sailing From 



New York City, 



Hohoken, 



Brooklyn 



If You Want Service— 



You Want Schling ! 



Long Distance Phones: 



Plaza \ 721^ 

 12022 



BTEAMEB SAnJNGS. 



Display the following list of steamer sailings in a conspicuous place in year 

 window or store, or use it in advertising matter with the statement that you have 

 facilities for filling bon voyage orders on short notice at any port. You can 

 thus develop telegraph business for steamer trade, especially at this time of year. 



steamer — From — 



Bergensfjord .New York 



Baltic New York 



Zeeland New York 



Olympic New York 



Kals. A. Vic. New York 

 Columbia .... New York 



Coamo New York 



Tofua San Fr'sco 



Toyohashi Maru. Seattle 

 Emp. of Japan. Vane' ver 



Canada New York 



Aqultania .... New York 

 La Touraine . .New York 



Sicilian Montreal 



Emp. Britain ...Quebec 

 rorto Rico ...New York 

 Noordam .... New York 

 Taormlna .... New York 

 Frederlk Vin.New York 

 Shlnyo Maru. San Fr'sco 



To— SalU 



Norway Oct. 8 



Liverpool Oct. 9 



Antwerp Oct. 



Southampton ...Oct. 9 



Liverpool Oct. 9 



Glasgow Oct. 9 



San Juan Oct. 9 



New Zealand . .Oct. 11 



Yokohama Oct. 12 



Yokohama Oct. 12 



Naples Oct. 12 



Southampton . . .Oct. 12 



Havre Oct. 12 



Glasgow Oct. 13 



Liverpool Oct. 18 



San Juan Oct. 13 



Rotterdam Oct IS 



Naples Oct. 13 



Copenhagen . . . .Oct. 14 

 Yokohama Oct. 14 



Steamer 



From — To — 



Saila 



Haverford .Philadelphia 

 T^a Lorraine . . New York 

 Grampian . . . .Ifontreal 

 New York . . .New York 

 . Minnedosa .... Montreal 



Cassandra Montreal 



Megantic Montreal 



Dan. Allghlerl. New York 



Ecuador San Fr'sco 



Mohawk New York 



N. Amsterdam. New York 

 Pr. Fr. Wllhelm. Quebec 



Adriatic New York 



Manchuria . . .New York 



Caronla New York 



United States. New York 

 Providence . . . New York 

 Emp. of Asia. Vane' ver 



Pretorian Montreal 



St. Paul New York 



Liverpool Oct. 16 



Havre Oct. 16 



Antwerp Oct. 16 



Southampton . . .Oct. 16 



Liverpool Oct. 16 



Glasgow Oct. 16 



Liverpool Oct. 16 



Naples Oct. 16 



Yokohama Oct. 10 



San Juan Oct. 16 



Rotterdam Oct. 19 



Liverpool Oct. 20 



Southampton . . .Oct. 20 



Hamburg Oct. 21 



London Oct. 21 



Copenhagen . . . .Oct. 21 



Naples Oct. 21 



Yokohama Oct. 21 



Glasgow Oct. 22 



Southampton . . . Oct. 23 



NEW ORLEANS 



MEMBER 



OF THE 



F. T. D. 



2600 



Wft Cater 

 to the 

 Best Trade 



CHARLES AVENUE 



Qi^ality and 

 Promptness 



Members 

 F. T. D. 



The 



Avenue Floral Co. 



8442 ST. CHARLES AVENUE 



BATON ROUGE, LA. 



THE ROSELAND FLORIST 



ME MBER F. T. D. 



U. J. VIRGIN 



838 Canal St., NEW ORLEANS, LA. 



NEW ORLEANS, LA. 

 CHAS. EBLE 



OLDEST FLORIST SOUTH 

 121 BARONNE STREET 



Member Florists' Telegraph Delivery. 



M)UISIANA - TEXAS - ARKANSAJ: 



SHREVEPORT, LA, 



