OcTOBiB 7. 1920 



The Florists^ Review 



67 



T 



JTh* flortsts whose eavds ■gpetf on tho pac«« eanrlnc tlila lioad« are proporvd to ftll order* 

 — — tromotberflorlatsfor locmldelivenr on tli»iuiuUlMsl«. 



Part This Week— See Pages 63 and 64 



FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association. 



Life Member S. A. V. 



Member American Carnation Society. 



Member New York Florists' Club. 



Orders for Ensiand. Scotland and 



Ireland taken care of by 



C. ENGELMA.NN. Florist. Saffron 



Walden, Essex. ENGLAND. 



Cables: FT'g"'""'""i Saffronwalden(2 words only) 



Orders for the French Riviera and 



Monte Carlo taken care of by 



C. ENGELMANN. Etablissement Hor- 



ticole "CJamation," Saint-Laurent-du- 



Var. near Nice, FRANCE. 



Cables: Carnation. Saint-Laurent-da- Var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd.. Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



he may have to solve, no matter what 

 engagements he may have on hand, be- 

 fore he takes any of them up he will 

 have a transaction with a florist. 



Now your advertisement has done its 

 work; the rest is up to you. If you 

 could follow this man to his ofTice you 

 would probably find him with the tele- 

 phone at his ear and at the same time 

 going through his mail; everything about 

 him is going in high gear. The point 

 I wish to make is, let him feel some 

 of this spirit in your establishment. 

 He has cleared his brain for this trans- 

 action; he will go about it with the 

 same spirit as if thousands of dollars 

 were involved; his one thought for the 

 time being is to get this transaction 

 satisfactorily closed, and then he will 

 be ready for the business of the day. 

 Right here is where the tactful sales- 

 person can impress such a man so that 

 a regular customer is secured for the 

 establishment. It will not take much 

 talking for you to anticipate his wants. 

 Get at these as quickly as you can, then 

 draw for him a word picture of what 

 he wants. A good plan is to have several 

 boxes arranged and show him tliose, 

 but_ suggest some slight change for his 

 individual case. No matter how tri- 

 fling it may be, he will look upon it as 

 service, and service is the thing ho 

 insists upon, from the one who serves 

 his lunch to his banker. 



Handle him in this wav and he will 

 leave your establishment" feeling that 

 he has transacted a most satisfactory 





yi-J) ^-^ 



te' 



■ o -^ <=•>. 



Seeing "Injuns" With Grandad. 



Along about this time eight years ago, I was in Chicago and saw 

 a wonderful "Injun Sunamer" tale ^n the Chicago Tribune— a tale 

 copyrighted by J. T, McCutcheon, its author. 

 Every year since then, the Tribune has published it in response 

 to numerous reauests. 



Just to make sure you see it, here 'tis; just a bit abbreviated. 



"Yep.fsonny. this is sure enough Injun Summer. 

 Injun Summer is when all the homesick Injuns come back to play. 

 You know, a If ng time a«o, long afore your grandaddy was born, 

 there used to be heaps of Injuns around here— thouEands— mill- 

 ions, I reckon. 

 Reg'lar sure 'ncugh Injuns— none o' yer cigar store Injuns— 



Every year, long about now, they all come back; leastways, their 



sperrits do. 



See that kind o' hazy, misty look out yonder? 



Well, them's Injuns— Injun sperrits marching along andldancin' 



in the sunlight. 



See off yonder, see them tepees? 



They kind o' look like corn shocks from tere, but them's Injun 



tents, sure as you're a foot high. 



Smell that smoky sort o' smell in the air? 



That's the campfires a-buinin'. and their pipes agoin'. 



You jest come out here to-night when the moon is hangin' over 

 the hill off yonder and the harvest fields is all swimmin* in th' 

 moonlight, an' you can see the Injuns and the tepees jett as plain 

 as kin be, 



'Jever notice how the leaves turn red 'bout this time o' year? 



That's when an old Injun sperrit gits tired daicin', and goes up 



an' squats on a leaf t' rest. 



Once in a while a leaf gives way under some fat old Injun ghost 



and comes floatin' down to the ground. 



See— hen 's one now. See how red it is. 



That's th' war paint rubbed off'n an Injun ghost. 



Purty scon, all the Injuns'll go marchin'away agin, back to the 

 happy huntin' ground, but next year you'll see 'em troopin' back 

 —the sky jest hazy nith 'em and their campfires smolderin' away 

 just like they are now ," 



New York's 

 Favorite Flower Shop 



Fifth Avenue at S8th Street 



ALEXANDRIA, LA 



E. BLUM & SON 



For all Points in Central Louisiana. 



LAKE CHARLES 



AND SOUTHWEST LOUISIANA 

 Member F. T. D. CHAS. D. OTl? 



