68 



The Florists^ Review 



OCTOBBB 7, 1920 



1- T h» florist* whose caxds mppm* on the pacoa emrrrfng thla liMtd, are prepared to Itll ordora 

 ••' — from other florists for local drtlvc nr on the venal basis. 



piece of business, and this feeling will 

 linger all day. Why, he will find him- 

 self wondering what she thought when 

 she opened that box and found his note 

 or card. If you flower salespeople were 

 only mind readers you would have your 

 eyes opened by knowing the thoughts 

 that lie back of some of your transac- 

 tions. But the business day is over 

 and a tired man finds his way home. 

 The novelty by this time has worn off, 

 but on entering the home his reception 

 is one that makes him forget fatigue, 

 and as he looks back ho will be sure 

 to look upon it as " the end of a perfect 

 day," all because he started right. 



Study Each Sale. 



N9W just a word to the salesperson: 

 Do your best to get into the spirit of 

 the occasion. You are the middleman in 

 this transaction and its success or failure 

 depends upon you. I have said much 

 about how to handle the buyer. You 

 should give just as much thought to the 

 recipient. Perhaps you know her; study 

 to please. In many cases you will be 

 familiar with her tastes; cater to these. 

 Act your part well and it will not be 

 long until our man will not stop at the 

 store, but his first act on reaching the 

 office will be to get on the wire, when 

 you will get a message something like 

 this: "Send up a nice box of flowers 

 and put my card in. You know what 

 I want. Goodbye." Could there be 

 any more satisfactory business than 

 this! 



Now, the tone of this article may 

 sound like that of a fairy story for 

 children, and yet I am in a position to 

 know that every word of it is absolutely 

 true; that there is any amount of just 

 such business done every day; that 

 there is a field for education here in 

 which the possibilities are wonderful. 

 This story only considers a married man. 

 There is still the unmarried man to 

 think of. Tate. 



BRINGS LESSON TO FLORISTS. 



It was n restful niplit. He risp.s refreshed, 

 dresses — his Holejiroof hose supported by Taris 

 carters, his feet sliod in Kegals: a Manhattan 

 shirt, an Arrow collar, and a Hart, Schaffner 

 & Marx suit, and he is ready for breakfast, 

 ■when he partakes of Cream of Wheat, Hel- 

 loes Com Flakes, Quaker Oats or Aunt Jemima 

 pan-cakes, drinks Yubnn coffee or Hiiker's co- 

 coa, sweetened with Domino supar and possibly 

 a touch of <"arnation milk to modify the tlavor. 



After breakfast he puts on a Stetson or a 

 Knox hat, and Adler or Fownes ploves. and 

 starts downtown. As he poes to the otlice a slpn 

 on a dealer's window reminds him of Spear- 

 mint gum. At tlie office he dictates his mail 

 to the nictai>honc and it is written on a Rem- 

 ington or an TTnderwoml typewriter on Old Hamj)- 

 sliire bond pa|K'r, and he sipns his name with 

 a AVaterman pen. 



At his barber's he Is sliaved with a Hammer 

 Brand razor, followed with a I'ompeian juassage 

 and Herpicide or IMnand's on his hair. 



On startins home he liphts a fJirard or a Tom 

 Bums clRar and rides in a Hudson, Packard 

 or some other advertised automobile. His home 

 is painted with Sherwin-Williams paint. There's 

 a Crex fur on his porch. He opens his door 

 with a Yale key and turns up his Mazda light. 

 HIp kitchen you will And recently made new 

 wltn Jap-a-lac. filled with the trade-marked 

 goods purchased by his wife, such as Campbell's 

 soups. Van Camp's beans. Knox gelatine. ".'57 

 Varieties." Washburn flour. Uoyal baking pow- 

 der. Nablscos, T'needas, Lowney's ((voii, Old 

 Dutch cleansi r. Tvory soap, snd in liis l>asement 

 a case of Welch's grape juice. 



When he goes to bed at night he imts on 

 his Faultless pajamas, turns off his Tungsten 

 lamp, and seelis rciiose on an Kmerich j)illow 

 and an Os'ernioor mattress. 



Funny thing about him, though — he doesn't 

 lielleve in advertising. 



How well the above article, called 



''Suf^t^^^ 



OGRESSIVIL 



GUDE BROS.CO. 



FLORISTS 



1214 F ST.N.W. 



WASH I N eTON,D.C. 



^^ 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D 



14th and H. Streets 



SEDALIA, MO. 



CieAii 



FLORAL CO, 



CENTER of State— 30 mail 

 trains daily. 



WIRE AND PHONE ORDERS 

 A SPECIALTY 



Member F. T. D. and Mo. State Fl. Ass'n. 



WASHINGTON, D. C. 



Louise Flower Shop 



Coanecticut Ave. at N St., N. W. 



Miss Louise W. Daugherty, - • PropiletreBB 



Phones-Franklin 3579, 3841.3842. 



Member Florlst«' Telegraph DeHvery. 



"Twenty-four Hours with a Nonbe- 

 liever," helps to emphasize the fact that 

 we must continue the use of our slogan, 

 "Say It with Flowers," so as to make 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



it world-wide, is shown by the fact that, 

 with so many advertised names and 

 products, the slogan has been left out 

 of the list. 



