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F. T. D. HOLDS FIFTH s»e 

 ^ ANNUAL MEETING 



In pomt of attendance, interest of meetings, entertainment, exhibits 

 and accomplishment, the Indianapolis convention of the F. T. D. made its 

 mark above the four preceding independent annual meetings. The growth 

 of this organization and its increasing activity have made it an instrument 

 of much power in and for the trade. . , 



EOWDING its sessions full 

 of actual business promo- 

 tion, the Florists' Tele- 

 graph Delivery Associa- 

 tion demonstrated at its 

 fifth annual separate meet- 

 ing at Indianapolis Octo- 

 ber 12 and 13 that it u 

 more and more approach- 

 ing its officers' ideal, a 

 business organization for increasing and 

 improving retail trade. The first day 

 held, among its numerous interesting 

 features, two of the most instructive 

 papers given to a convention of florists; 

 these were the report of the committee on 

 the cost of doing business and the talk 

 by Ira C. Harper on bookkeeping. The 

 former was brief in comparison with 

 the latter, which, however, held the 

 audience steadfast and interested for 

 two hours. Both of these valuable 

 papers are given Review readers 

 other pages of this issue. 



Further evidence of the inter- 

 est of the meeting was in the 

 strong attendance, markedly the 

 largest that ever gathered at an 

 F. T. D. meeting, and further- 

 more in the way those who vis- 

 itec^-Indianapolis for the 

 occapon kept in the assem- 

 bly room on the eighth floor 

 of ite Claypool hotel, where 

 the «»Bsions were held, 



^ Exhibits. 



Tfe distractions, of 

 course, were not great, for 

 encouragement is not given 

 exhibitors at F. T. D. gath- 

 erings in the degree that it 

 is at other florists'- meet- 

 ings. There were, however, 

 more than ever before, by 

 far. The supply men occu- 

 pied most of the rooms 

 along the corridor to the 

 assembly room. In the hall 

 itself were several tables 

 of plants and flowers — not 

 so many as might have been 

 expected, for the date was 

 rather early for growers to 

 make much of a showing. 

 Detailed descriptions of the 

 displays made are given else- 

 where in this issue. 



Entertainment was confined 

 strictly to outside of business 

 hours. In this part of the pro- 

 gram the Indianapolis State 

 Florists' Association displayed 

 an enthusiastic effort in wel- 

 coming the association that 

 will make the visitors long re- 

 member the 1920 meeting. 



OFFICERS ELECTED 



Philip Breltmeyer Detroit, Mich. 



/ Vice-president 

 H. G. Dlllemuth Toronto, Ont. 



T^REASTTRFR 



William L. Rock Kansas City, Mo. 



Secretary 

 Albert Pochelon Detroit, Mich. 



Directors for Three Years 



Max Schllng New York 



H. P. Knoble Cleveland, O. 



Edward Sceery Passaic, N. J. 



1921 Meeting Place 

 TORONTO, ONT. 



So the business sessions, in accord- 

 ance with the ofBcers' ideas, were the 

 chief matter of interest in all minds. 

 For this object the Claypool hotel fur- 

 nished excellent accommodations. The 

 assembly room, on the eighth floor, was 

 amply large enough to suit the needs 

 of the organization and, being far 

 above the lobby of the hotel, was free 

 from outside disturbances and tempta- 



tions. 



Opening Session. 



H. G. Dillemuth. 



(Canadian who will Lead Florists' Organization Across Border 

 for First Time.) 



The throng of visitors who crowded 

 the corridors of the eighth floor of the 

 Claypool hotel to register Tuesday 

 morning, October 12, delayed the open- 

 ing of the first session forty-five min- 

 utes after the hour set, 9 a. m. The 

 assembly room was nearly full by the 

 time the meeting was under way. 



Irwin Bertermann, vice-president of 

 the association, opened the meeting 

 with a few remarks in behalf ot 

 the Indiana florists. He was fol- 

 lowed by a representative of 

 Mayor Jewett, unable to attend, 

 who extended a civic welcome. 

 Charles H. Grakelow, of Philadel- 

 phia, picked to respond, gave one 

 of his eloquent deliveries 

 that impressed everyone 

 visibly. Community serv- 

 ice director, George Eck- 

 ert, splendidly led the au- 

 dience in : singing ' ' Amer- 

 ica," which was followed 

 bv the paraphrase ("paro- 

 dy" is not dignified 

 enough) of the song, 

 "Smiles," quoted else- 

 where. Then Anders Ras- 

 mussen, president of the In- 

 diana State Florists' Asso-, 

 oiation, gave a warm ad- 

 dress of welcome. 



F. T. D. Business. 



William F. Gude opened 

 the meeting for the F. T. 

 D. by presenting President 

 Breitmeyer, to whom he 

 offered a basket of flowers 

 from Mary Johnston in be- 

 half of the florists of Bal- 

 timore and a rose-bedecked 

 gavel. After words of appre- 

 ciation President Breitmeyer 

 gave his official address, which 

 made a profound impression 

 on the audience. It is given 

 on another page of this issue. 

 Upon motion of George Asmus, 

 seconded by Max Schling, a 

 committee was appointed by 

 the chair to consider the rec- 

 ommendations embodied in 



