32 



The Florists' Review 



OCTOBIB 14, 1920 



PBIZE CONTESTS. 



Window Displays. 



As in former years, the window ^dis- 

 plays formed a prominent feature of 

 the F. T. D. meeting. The Indianapolis 

 State Florists' Association had added 

 to the contest by offering prizes to the 

 department stores that displayed the 

 best windows. The result was some quite 

 interesting windows. The florists who 

 entered the contest were Bertermann 

 Bros. Co., A. Wiegand's Sons Co., 

 Greene's Flower Shop, Claypool Hotel 

 Florist, Pahud Floral Co. and Circle 

 Flower Shop. 



Of the florists competing, the winners 

 were declared to be: A. Wiegand's 

 Sons Co., first; Bertermann Bros. Co., 

 second; Pahud Floral Co., third. Of the 

 department stores the winners were: 

 L. S. Ayres & Co., first; L. Strauss & 

 Co., second; H. P. Wasson & Co., third. 



The committee which judged the dis- 

 plays was composed of Henry Penn, 

 chairman; Max Schling, Miss Amelia 

 Gude, Charles Henry Fox and Mrs. Mary 

 Johnston. 



Poster Contest. 



Around the walls of the assembly 

 room hung about 125 posters entered by 

 students in the upper two classes of 

 the grade schools and the four high 

 school years in the different city schools. 

 The work was well executed from an 

 artistic viewpoint and some expressed 

 the idea well. The Indiana State Flo- 

 rists' Association offered a prize of $25 

 for each class represented. Mr. and 

 Mrs. E. E. Temperley had charge of 

 this work and worked up much enthu- 

 siasm in the schools over it, resulting in 

 the excellent display made. 



BOOKKEEPING BT VOUCHEE. 



[Concluded from page 30.] 



the customer a premium certificate for 

 a determined percentage of the amount 

 of his purchase. When paid by the 

 tenth of the month following purchase, 

 give a certificate for a slightly less 

 percentage of the amount of his pur- 

 chases. Bedeem these certificates at any 

 time by allowing the customer to select 

 a palm, fern, jardiniere, basket, vase or 

 any other goods you may have on sale, 

 except cut flowers. You will find they 

 will save the certificates and, in the 

 majority of cases, will present them for 

 redemption. On the back of the cer- 

 tificate is the notice, "Not to be applied 

 to current account." This usually leads 

 to the purchase of other goods, with the 

 certificate applied as part payment. As 

 a premium discount, this system rounds 

 out the advertising of your business 

 within itself, and is just one more link 

 in the chain that binds the activities of 

 your organization into a completed 

 whole. 



SOCIETT OF AMBBICAN FLOSISTS. 



National Publicity Campaign. 



We have often had to comment upon 

 attempts made to adapt our slogan, 

 "Say It with Flowers," to other lines 

 of business, but it is rather new to us 

 to hear of anyone using it directly, and 

 changing the business terms to suit 

 the slogan,. A printing and stationery 

 concern in Louisville, Ky., which puts 

 out a house organ of rare quality, made 

 a * * Say It with Flowers ' ' number of its 



recent issue. Instead, of course, of offer- 

 ing flowers, its advertising matter re- 

 ferred to orders as "flowers." A back 

 page devoted to a cartoon carried the 

 slogan prominently and it appeared on 

 most of the other pages. The substitu- 

 tion of intent was, naturally, obvious, 

 but the slogan, in all the impressiveness 

 of its message, was there — the most art- 

 ful design of a perpetrator could not 

 keep it down. 



How many times have we spoken of 

 efforts made to pervert our slogan to 

 other uses! The practice is becoming 

 almost a continual performance. The 

 stage, the press and devisers of com- 

 mercial literature are "sitting up 

 o 'nights," devising ways and means to 

 pervert the slogan of the florists to their 

 own use — and it can't be done. 



Just think, all you florists who have 

 not subscribed to the campaign fund, of 

 the value of the slogan established in 

 your interests, and how it is coveted by 

 other lines of trade! And do you not 

 experience a twinge of conscience be- 

 cause you have not helped to establish 

 that slogan, preferring rather that your 

 more generous brother shall pay the 

 bills which have made establishment 

 possible and, incidentally, raised your 

 industry to prominence in the eyes of 

 the public? In other words, as Mr. Lat- 

 shaw put it, at the recent convention in 

 Cleveland, you have allowed yourselves 

 to come in the category of those who 

 ' ' crawl beneath the canvas of the cir- 

 cus tent." 



For many weary months these weekly 

 articles have been designed to bring 

 those who have not subscribed to the 

 fund to a sense of duty, not only to 

 themselves, but to their most generous 

 brethren who have made the general ac- 

 ceptance of the message, "Say It with 

 Flowers," possible. And we say to 

 these thoughtless ones that we realize 

 the inattention they have given to this 

 most important movement has not been 

 intentional; that, at heart, they are 

 really good fellows, and will at least 

 save themselves from opprobrium by 

 getting into line now, when sufBcient 

 support is needed to keep the publicity 

 movement from going by the board, 

 from losing the prestige and business- 

 bringing power of the best trade slogan 

 ever devised — "Say It with Flowers." 



Why not send your cheek for what 

 you think you can afford at once to the 

 secretary, 43 West Eighteenth street, 

 New York! John Young, Sec'y. 



NEW YOBK TO OBGANIZE. 



Local Publicity Organization. 



At the September meeting of the New 

 York Florists' Club, an account of 

 which was given in The Review at the 

 time, a committee was appointed to 

 consider ways and means of forming a 

 local publicity organization in New 

 York somewhat on the basis of the Chi- 

 cago body. This workis being vigor- 

 ously pushed ahead and A. M. Henshaw, 

 president of the club, has mailed a per- 

 sonal appeal to as many of the florists 

 in the territory as possible, asking that 

 they assist in the movement. 



The President's AppeaL 



This appeal is worded as follows: 



For your particular attention: 



At the last meeting of the New York Florists' 

 Club, September 13, an interesting discussion 

 took place, from which it is ho]^ a great 

 work will evolTe. 



The florists in and around New York have been 

 severely criticised by their brethren in other 

 sections of the country on account of their seem- 

 ing indifference to any movement likely to prove 

 of benefit to the trade. The feeling hag been 

 general that New York florists cannot get to- 

 gether to accomplish anything big, outside of 

 flower shows. 



All florists are acquainted with the work of 

 the national publicity campaigi) committee. 

 The nation-^ide advertising placed by this com- 

 mittee has, undoubtedly, been of great benefit 

 to the trade. This being proved, the necessity 

 is shown for greater activity along these lines, 

 and it was resolved by the club, at the above- 

 mentioned meeting, to take steps In that direc- 

 tion. 



We should all remember how, a few months 

 ago, our florists received front-page newspaper 

 publicity of an undesirable kind when they 

 were referred to as proflteers of a pronounced 

 type. All must concede that this bad impres- 

 sion in the minds of the public should be 

 eradicated — and it can only be done through 

 proper publicity. 



I would like to flrst draw attention to the 

 work being done by florists' organizations in 

 other cities. For example: In one city an 

 association has been formed, and a plan put into 

 successful operation, which is much about as 

 follows : 



Raising the Money. 



Here follows the well-known Milwau- 

 kee plan for raising funds, allotting a 

 percentage of each week's business to 

 be paid in to the fund by wholesalers, 

 retailers and commission houses. The 

 division of this fund is seventy-five per 

 cent for local advertising, and twenty- 

 five per cent turned over to the fund 

 for national advertising. 



The appeal continues: 



It will be seen at a glance that the sum 

 thus collected will reach large flgures and, un- 

 doubtedly, the expenditure of this fund, in well 

 placed advertising, will result in gre»t good to 

 every member of the trade. 



New York is the largest flower center in the 

 world — largest in the amount of stock handled, 

 and largest in the number of individuals who 

 make their living by the growing and the selling 

 of cut flowers, plants, etc. Can we not get 

 together and put into operation, without delay, 

 some such plan as that outlined? Of course, 

 we can. The flrst step, then, will be a get- 

 together meeting of leading men in all branches 

 of the trade. 



It is proposed to draw for these men upon 

 such organizations as: 



The New York Florists' Club. 



The New York Retail Florists' Association. 



The Greek-American Florists' Association. 



The New York and New Jersey Plant Growers' 

 Association. 



The Wholesale Cut Flower Protective Asso- 

 ciation. 



And allied interests not attached to any 

 organization. 



It is hoped that these men will hold a meet- 

 ing at an early date, to be followed by a monster 

 mass meeting of florists, when progress will be 

 reported and discussion invited. Expressions of 

 opinion and helpful suggestions are asked for, 

 and will be gratefully received. 



Yours for the good of all, 



A. M. Henshaw, 

 President New York Florists' Club. 



NEW YOBK FLOBISTS' CLXTB. 



Club Buys Bonds. 



A regular meeting of the New York 

 Florists' Club was held in the club's 

 rooms. Engineering Societies' building, 

 25 West Thirty-ninth street. New York, 

 Monday evening, October 11. Presi- 

 dent A. M. Henshaw presided, and there 

 was a fair attendance. 



In the absence of Secretary Young, 

 who was in Indianapolis, attending a 

 meeting of the publicity committee, 

 John H. Pepper, on motion, acted as sec- 

 retary. 



Treasurer Rickards reported that, as 

 directed at the last meeting, he had in- 

 vested $2,500 of the club's funds in 

 Third Liberty bonds, and stated that 

 these bonds were now quoted on the 

 market at a considerable advance on 

 the purchase price. 



In the absence of Harry O. May, 

 chairman of the exhibition committee, 

 through illness, Paul Rigo, of the com- 

 mittee, reported that there were three 

 exhibits, one, by W. A. Manda, South 

 Orange, N. J., to be passed upon by the 



