68 



The Florists' Review 



OCTOBKU 14, 1920 



Th« florists whose cards avpear on tlio paee« earryliic this hmitU mx9 vrvporvd to fill ordwrs 

 ...^ from oth«r Oorlsts for local deUvcir on th* nsnal basis. 



ice has increased in our work as in all 

 other kinds of work; hence a need for 

 the money for the service rendered. 



Membership dues are today, with a 

 membership close to 2,000, what they 

 were with fifty members. Then, too, 

 the F. T. D. must keep in the front rank 

 with its contributions to the S. A. F. 

 publicity fund. It would be well to 

 raise the dues, for this as well as other 

 needs that may accrue from now on, I 

 recommend that just consideration be 

 given to this matter and some action 

 taken at the meeting. 



The Flower Shop. 



The Flower Shop, the Eosery, the 

 House of Flowers, or whatever name 

 you may apply to the place where our 

 merchandise is sold, is as important a 

 factor as the growing establisliment, for 

 without either of them there would be 

 no profession. Therefore, as F. T. D. 

 members, we should be alert to the 

 chances offered and take advantage of 

 the many thoughts expressed. Men and 

 women are prone to speak of things, 

 but neglect the application. Hundreds 

 of well prepared articles liave been 

 written at the expense of hours of care- 

 ful study, and we have skimmed them 

 over, remarking, "That's good for the 

 other fellow," and we pass them almost 

 unnoticed. * 



The flower shop of today has ad- 

 vanced. It is not the shop of ten years 

 ago. Have you ever studied the require- 

 ments of your shop? Have you taken 

 cognizance of the methods of your com- 

 petitor? Have you trained your eye to 

 be of service to you, to see that things 

 are done which make for a good condi- 

 tion? 



It has been my good fortune to be 

 connected with the selling of flowers for 

 many years, and I rejoice in the pleas- 

 ure it has been for me to watch the de- 

 velopments of this department. 



Study Opportunities. 



It has always been my ambition to 

 keep aljreast of tlie times, in order that 

 I might apply the good things that 

 were presented and improve the same as 

 occasion permitted. 



I do not intend to write an article 

 on the good or evil that exists in the 

 various stores, but perliaps I should say 

 that I want the younger and newer 

 members to sit up and take notice of the 

 unlimited opportunities that are offered 

 them, especially now through tlie pages 

 of the F. T. D.News. 



In the past there has been a liberal 

 apace given by the various trade papers 

 on the subjects to which I refer, and I 

 boliovo their good nature will continue. 

 So don 't you think we are quite fortu- 

 nate? It seems to me the least we can 

 do, in return for this generosity, is to 

 take advantage. 



Window Displays, 



I have noticed with much satisfac- 

 tion tlie improved conditions in the win- 

 dow displays since the F. T. D. competi- 

 tion has been in vogue. Detroit is proud 

 of having had the honor of the first 

 display under the F. T. D. auspices. F. 

 T. D. window week should be made 

 permanent and should be followed by all 



"S^fit^^^ 



Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GUDE BROS.CO. 



FLORISTS 



12i4-FST.N.W. 



WASHlNGTdRb.C. 



^^ 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D. 



14th and H. Streets 



WASHINGTON, D. C. 



Louise Flower Shop 



Connecticut Ave. at N St., N. W. 



Ml88 Louise W. Daugherty, • - Proprietress 



Phones-Franklin 3579, 3841. 3842, 



Member Florists' Telegraph Uellvery, 



ORDERS IN OR AROUND 



Washington, D. C 



MEMBER F, T. D, 



GEO. C. SHAFFER 



900 Fourteenth Street 



our members throughout the countries, 

 celebrating, as it were, during assembly 

 week. Other occasions could be estab- 

 lished by cooperation, making it uni- 

 versal. To my mind this idea has merit, 

 and should be considered by all and a 

 conclusion reached. 



Never miss a chance for publicity. 

 One of our stores had a publicity com- 

 pliment paid to its display of trained 

 animals in its show window. This is 

 worthy of mention because it may be 



applied in a similar manner. This 

 window was arranged in a grotto effect, 

 having a family of alligators and turtles. 

 Mrs. Gray, in charge of this store, has 

 christened each one of them, and as they 

 performed acrobatic tricks, they natu- 

 rally attracted much attention. A news- 

 paper reporter, evidently amused at the 

 display, published a story of this splen- 

 did display of wild trained animals. 

 Needless to remark, it was good pub- 

 licitv. 



