New YORK DARDS 



Florists' Telegraph Delivery .^ 



LET US FILL YOUR STEAMER ORDERS Leading FlOnSt Regular European Sailings Now Established 



341 Madison Avenue 



Guaranteed Satisfaction 

 Nearly 60 Tears 



WE CARRY THE HIGHEST GRADE OP CUT FLOWERS 



SEND US YOUR NEW YORK ORDERS 



ADJACENT TO THEATRICAL AND HOTEL DISTRICTS 



ENGLEWOOD 



Bergen County and Northern Jersey 

 Meadowbrook Nurseries, Inc. 



F. T. D. Member 



275 Grand Ave., Englewood, N. J. 



Telesraph orders promptly and carefully filled. 



NEWARK, N. J. 

 PfflLIPS BROS. 



938 BEOAD STREET 



Meiiib«n F.T. D. 



NEWARK, N. J. 



WASHINGTON FLORIST 



677 Broad Street 



Member F. T. D. 



Open 7 a. m. to 10 p. m. every day 



Boonton, N. J. Dover, N. J. 

 Olyphant, Pa. Stroudsburg, Pa. 



store In each town. Flowers dally from our 



own Kreenhouses. Dellrery all Eastern Fenna. 



and Nortbet n New Jersey. 



Herrick Greenhouses, i^^vv jbbsey'. 



JERSEY CITY, N. J, 



WEIDEMANN'S FLOWER SHOP 



222 MONTICELLO AVE. 

 Member F. T. D. 



HOBOKEN. N. J. 



J. GRUUCH & SONS 

 Members F. T. D. 616 Washington Street 



MONTCLAIR, N. J. 



MASSMANN 



Member Ploriatg' Telegraph Delivery. 



Atlantic City, N. J„ 



aOO HARBOR FLOWER SHOP Membars 



VUFlMtfleAva. Crane ft Hill. Piom. F. T. D. 



^SIS New Jersey 



EDWARD SCEERY 



Member Florists' Telesraph Delivery Assn. 



NEWARK, N. J. 



BEGEROWS 



F. T. D. Membet 

 946 Broad St. 



FRESH FLOWERS AND BEST SERVICE 



^i^txsyixs^i^i^ji^wwys/jwiwi^w^^ 



WEEK-END BOXES. 



Giving Him the Habit. 



Every retail store features a leader; 

 that is, some special commodity on 

 which it has built up a reputation. What 

 better leader could a florist adopt than 

 a well arranged box of flowers? Now, 

 one of the first thoughts in making 

 such a box popular is to give it an ap- 

 propriate name, and my suggestion is to 

 call it a week-end box. The name itself 

 will suggest uses for it. It can be used 

 in the home; the young man can show 

 his thought of her by giving her one 

 on Sunday; or perhaps there is some- 

 one near and dear sick in a hospital 

 or at home. This week-end box would 

 be something to look forward to. There 

 are a number of ways in which such 

 boxes can be used. 



While Saturday is the day they should 

 be featured, that is not the only day 

 you are going to have calls for them. 

 Once you have built up a trade on this 

 week-end box, your customers, whenever 

 they have occasion to send flowers, will 

 remember this box, and will say, "Just 

 fix me up a nice box of flowers like your 

 regular week-end box." They will do 

 this any day in the week. They will 

 become so accustomed to your leader 

 that they will think of it on every fitting 

 occasion. In other words, this box 

 will become a habit with them, and, 

 as you know, almost everything we do 

 is done through force of habit. 



To make clearer what I mean, let me 

 illustrate by a homely instance which I 

 think everyone will be quick to grasp. 



Abundantly Prepabxd 

 AT All Times 



Edwards Floral 

 Hall Company 



1716 Pacific Avenue 

 Atlantic City, New Jersey 



Nurseries: Mediterranean 

 and South Carolina Aves. 



Uember Florists' Telesraph Delivery Ass'iio 



ATLANTIC CITY, N.J. 



Atlantic City Flower Shop 



1519 Pacific Avenue 



Alwaya a Us stock on hand of all kinds of flowen 

 and plants. Personal attention. F. T. D. Member 



Red Bank, N. J 



W. W. KENNEDY & SONS 

 FLORISTS 



MEMBERS F. T. D. 



41 BROAD STREET 



All Middle State and Seashore 



NEW JERSEY POINTS 



and Mortheaatem PennsylTanla town* 

 ara beat rea ch ed fra«n 



TRENTON 



MABTIN C. BIB8AM. Ftorist 

 Member F. T. D. Broad and Front Sta. 



TRENTON, N. J. 



PARK FLORAL CO. R. ABBOTT 



GreenbODSes-^Baebanan. Lafayette and Behiller At*. 



EngleWOOd, N. J. Camp Merritt 

 EDWARD G. BURROWS 



Member F. T. D. 



Summit harry o. may. 



KJ 1* XXX XXX LVy PROPRIETOR 



New Jersey The Rose Shop 



ONEONTA, NEW YORK 



DERRICK, Rorist, g.'^»^g 



For SYRACUSE, N. Y. 

 W. E. Day Co.. <"^f^i"r "^ 



