106 



The Florists' Review 



October 14, 1920 



Competition Is Life 



Aug. Latfarde 



Again— 



Buy Your French Bulbs 



— Now 



FROW( 



Lagarde & Yandervoort 



OLLIOULES, FRANCE 



Mail address: Care MALTUS &. WARE 

 116 Broad Street, NEW YORK CITY 



Our representative will be calling on you 



J. A. Vandervoort 



ness will be lost in the shufHe of such Ji 

 large establishment. But when he is 

 personally appealed to by an individual 

 whom he can look squarely in the face, 

 and knows that his business is being 

 cared for by that particular individual, 

 who is backed by all the resources of 

 his establishment, he feels fully confi- 

 dent that his business will receive 

 proper care and attention. 



The business organization that uses 

 the individuality of its different mem- 

 bers is the one that will reap the har- 

 vest of big returns. The farther you 

 get away from "Address all letters to 

 the House," the nearer you are to suc- 

 cess. Let the personality of each of 

 the guiding directors stand out and the 

 house itself will gain in prestige in 

 exact proportion to the personality of 

 those directing it. 



This novel scheme of mailed person- 

 ality has often been closely aimed at 

 but totally missed, as in the instance 

 of a large New York advertising 

 agency which Tnailed elaborate photo- 

 graphs of various members of its or- 

 ganization to prospective customers 

 separate from the regular business cor- 

 respondence, which proved very expen- 

 sive and much less effective. 



It is the intimate personal appeal that 

 gets under the skin. The "Animated" 

 signature brings to the recipient the 

 writer in a most personal manner. He 

 reads the letters and absorbs their con- 

 tents as he looks the writer right in the 

 eye. It gives the warm touch of inti- 

 macy that is so often necessary to a 

 letter full of cold facts. It brings the 

 personal likeness of the writer to the 

 view of the reader. You can imagine 

 the strength of its appeal and the re- 

 sults that can be obtained from its 

 adoption. A real live personal contact 

 through correspondence — The "Ani- 

 mated" signature. 



VEGETABLE SEED CROPS. 



The Ignited States Department of 

 Agriculture has issued a report of vege- 

 table seed crops that is quite optimistic 

 in tone. The harvest of most vegetable 

 seed crops is well under way and in 

 some sections completed and the seed 

 ready to be recleaned. At this time, 

 however, it is possible to give advance 

 estimates only, and in the following 

 notes on the growing condition of the 



GLADIOLI 



I am now ready to quote prices on all leading varieties for Fall 

 delivery. When writing please state, if possible, the varieties 

 and quantities you are interested in. Special quotations on large 



quantities. 



Dept. A. 



JELLE ROOS, 



Gladiolus Specialist 



CONCORD, MASS 



WHOLESALE 



GLADIOLUS BULBS 



RETAIL 



WE ARE NOW BOOKING FOR NOVEMBER DELIVERY 

 Price Llat for Asking. Clean Stock at Right Prices 



HIGHLAND VIEW GladioU Gardens, ^a^fd^^ftt."^ Cuyahoga Falls, 0. 



GLADIOLI 



Let us quote you on all 



leading varieties for 



fall delivery. 



United Bulb Co. 



THE HOME OF CHOICE GLADIOLI 

 Box A, Mount Clomoni, Mich. 



GLADIOLI 



SPECIALISTS 



The Standard Bulb Co. 



Benton Harbor, Mich. 



crop, progress of the harvest, average 

 yield per acre and probable production, 

 it should be remembered that later re- 

 ports, when the seed has been cleaned, 

 may change the figures somewhat. 



^ 



HEULERfirCQl 



MONTPCUER, 

 OHIO. 



!■^Ll;l^•s 



..''KM)()1 



-ill 



Sl.l 1) 

 ( \SJ s 



ISei 



for 

 ICatol 

 NoS4 



NATIONAL BULB FARMS, he 



••■ton Harbor, Miehisan 



Gladioli, Dahlias, Peonies 



and Hardy Perennials. 



300 acres under cultivation 



A report of the California crops prob- 

 ably will be given by the department 

 later. Its report on other crops includes 

 the following: 



Dwarf snap hoans. — Harvesting result* r»- 



