118 



The Florists^ Review 



OCXOBKB 14, 1020 



Chrysanthemums 



Yellow, Pink, Bright Rose, White, in best varieties, $1.50, $2.00 and $2.50 per doz. 



VIOLET SHIPMENTS are commencing. 



Seasonable Greens and Cut Flowers 



We carry a large stock of Dried Flowers of all kinds 



UNITED FLOWER & SUPPLY CO., Inc. 



Wholesale Florists, Shippers and Growers 



448 Bush Street SAN FRANCISCO, CAL. 



Mention The BeTiew when you write. 



with several weddings last week, in 

 addition to much activity in the store. 

 One wedding was largely done in pink 

 orchids and roses. Another featured 

 lilies of the valley. 



The Art Floral Co. reports business 

 good in cut flowers. 



"Business has taken a little spurt," 

 declared Louis J. Capurro, manager of 

 the MacBorie-McLaren Co. "A good 

 deal more entertaining is going on now 

 and we had considerable funeral work 

 last week. Many people, building coun- 

 try homes, seem to be having consider- 

 able landscape gardening done and our 

 landscape engineers are kept busy." 



C. F. Jaeger & Son are doing consid- 

 erable shipping of mums and violets and 

 say that both are arriving in good 

 shape. 



Joseph E. Segarini, formerly with the 

 MacEorie-McLaren Co., has joined the 

 staff of the Terminal Florist, on the 

 Embarcadero. Mr. Segarini is well 

 known locally on account of his clever 

 floral designs. 



F. L. Lichtenberg, of Los Angeles, 

 was a visitor, having motored up with 

 Mrs. Ijichtenberg and their daughter. 



M. M. 



SEATTLE, WASH. 



The Market. 



Persistent rains have been general 

 lately, so that somewhat indifferent 

 receipts of certain outdoor flowers have 

 been the result. Barring this fault, 

 trade conditions have been satisfactory. 

 There has been a distinct increase in 

 table decorations, wedding decorations, 

 and the sale of potted plants. Funeral 

 work also has held up to standard and 

 prices were easily maintained. 



Beyond the delivery of boltonias, or 

 wild fall asters, by three or four of 

 the local growers, there has been no big 

 addition to the variety of offerings. Two 

 new varieties of mums are seen, but 

 these must still take second place with 

 the early varieties already listed. Dah- 

 lias are not so common, but of good 

 quality, and the supply of gladioli has 

 been holding up unusually well. Asters 

 are not numerous, but are in little de- 

 mand, 80 that this failed to affect the 

 trade. Zinnias have been ready sellers. 



There was a temporary shortage of 



BULBS 



YELLOW CALLAS 



(EUiottiana) 



True strain, for early delivery 



GLADIOLUS (SS.) 



Immediate Delivery 

 A reliable source of sopply. 



LOS ROBLES, SanU Cm, Call!. 



Mention The ReTJew when you write. 



Our Winter Orchid - flowering 

 SWEET PEAS 



are now grown by over 8000 commercial flo- 

 rists. They have no equal. Send for list. 



Ant. C. Zvolanek & Sons, 



LOMPOC, CAL. 



Mention The Review when you write. 



California Dahlias and Cannu 



THE LATEST AND BEST 



G. S. ARCHER 



400 North Marengo Ave., Alhambra 



Los Angeles, CaL 



Mention The Review when you write. 



orchids during the week. Gardenias 

 are becoming more plentiful and the cut 

 of lily of the valley has also increased 

 materially. The new crop of carnations 

 is increasing, but there is no heavy de- 

 mand for these flowers. 



The early deliveries of the Califor- 

 nia violets have been held up by the 

 fine quality violas which are being of- 

 fered at this time. Bouvardia is increas- 

 ing and this dainty flower has cleaned 

 up quickly. 



The cut of roses shows no great in- 

 crease, except that Ward is again of- 

 fered in good-sized quantities. Colum- 

 bia is probably the leader at this time 

 from the standpoint of quality, with 

 Ophelia and Butterfly plentiful. 



Various Notes. 



Good results are reported at the Holly- 



H. PLATH 



**The Ferneries" 



Lawrence and Winnipeg Avenues 

 SAN FRANCISCO, CAL 



Write for wholesale list of 



FERNS, KENTIAS and 

 PRIMULA OBCONICA 



Mention The Berlew when yoa ^relte. 



Boston Ferns 



Extra strong 2^-in. stock, S6.00 per 100; 

 S55.00 oer 1000. 



CASH WITH ORDER. 

 THE E. GIUL NURSERY CO., 



WKST B£RK£L1<:Y, CAL. 



Mention The BeTlew when you write. 



Los Angeles Geranium Campany 



Office 927 Oxford St. BERKELEY, CAL. 



/ Wholesale Grower* 



k^alifornia Sunshine Geraniums 



"Any number; any kind; any time; 

 anywhere." 



Mention The Reyiew when yon write. 



RUDOLPH FISCHER 



Freesia Specialist San Gabriel, CaL 



wood Gardens from a window of riinia- 

 ture Japanese gardens, produced in low, 

 flat bowls. A large, varicolored um- 

 brella and colored cat-tails were used 

 to produce the background for this dis- 

 play. 



A local newspaper this week featured 

 the reproduction of a bouquet of large 

 asters and sweet peas, sent down from 

 Skagway, Alaska, by C. O. Walker, who 

 calls himself the "most northern flo- 

 rist." The flowers were equal to any- 

 thing grown locally in size and showed 

 good color. 



Fred Rowe, who for the last eight 

 years has been manager of L. W. Mc- 



