120 





The Florists' Review 



OCTOBEB 14, 1920 



familiar. This report was read at our 

 florists' club and the judgment of the 

 members was that it was a just report 

 and one that might well be followed. 

 It was endorsed by the club. 



As a matter of fact, I find that those 

 who admit they are living up to this rule 

 are the ones who are telling you that 

 business is good and seem quite satis- 

 fied with life as it unfolds. I have 

 told you what we pay for our flowers. 

 An exercise in arithmetic will tell you 

 the retail price. 



Quantity Flowers. 



I have reserved this for the last, as 

 I desire that you remember it longest. 



Everyone of you has met, and every- 

 one of you will meet it again not once, 

 but many times. Your customer wants 

 you to telegraph an order to Los Angeles 

 and tells you, "I was out in Los Angeles 

 last winter. A dollar or a dollar and a 

 half will buy a bushel basket of flowers 

 out there." So it will. They grow on 

 the roadside. There are probably a hun- 

 dred miles of geranium hedges in Los 

 Angeles city alone that are one solid 

 mass of red bloom almost every day in 

 the year. There are borders and hedges 

 of more different kinds of flowers than 

 the average small retailer ever imagined 

 existed in this world. There are hun- 

 dreds of varieties of shrubs, some of 

 which are always in bloom. There are 

 blooming trees, trees that I cannot my- 

 self tell you the name of, and any time 

 of the year you may come upon great 

 patches, acres in extent, of field carna- 

 tions where tens of thousands are 

 plucked daily. There are acres of mari- 

 golds, marguerites, zinnias, sweet peas 

 and other beautiful blossoms too numer- 

 ous to mention, some of them in bloom 

 all the time. These are the quantity 

 flowers, and in my estimation are the 

 builders or makers of the desire for flow- 

 ers. Almost exclusively they are grown 

 by Japanese, though some few Americans 

 seem to be able to play the game suc- 

 cessfully. 



They are brought to the city and fur- 

 nish ninety per cent of the stock of the 

 small retailer. These flowers have re- 

 tailed on the stands as low as: 



Carnations, per doz $0.05 



Carnations, per 100 20 



Vloiets, per buncli 05 



Marigolds, per doz 05 



Zinnias, per doz 10 



Marguerites,, per bunch 10 



Shasta daisies, per doz 10 



Centaureas, per doz 0."? 



Outdoor roses, per doz 25 



All of these are probably now selling 

 from 200 to 500 per cent higher. 



The members of the F. T. D. cannot 

 and do not compete with these stands. 

 One of them would not know what to do 

 with a telegram if he received it. I have 

 in mind one of these who advertises in 

 the telephone book classified section and 

 who throws all letters that do not con- 

 tain money into his tra.sh box. This I 

 can prove. He cannot write our lan- 

 guage, neither can he speak it intelli- 

 gently. 



There is no doubt in my mind that 

 many retailers of the east are impressed 

 with the argument of the cheapness of 

 flowers, for we receive small orders when 

 the occasion would seem to demand large 

 ones. 



With the exception of those retailers 

 who appeal only to the upper ten, all the 

 larger dealers buy heavily of these cheap 

 carnations, peas, violets, chrysanthe- 

 mums and roses for the purpose of mak- 

 ing sprays and wreaths to accommodate 

 that trade which desires a big showing 



"California" Plant Tub 



(REDWOOD) 



The "OslUomla" Plant Tab !• a spcriai 

 prodnct for Vlorlati and Nnraenrmen. h(. 

 pert workmanahlp, artlatlo llnea, harmoal. 

 ooa color and niMtantlal onaUty. Mad« 

 from Mleoted No. 1 Redwood, bound w<Ui 

 eleotrlcallT welded wire hoops. No bett«r 

 tab made. 



Mo. 

 S 

 10 

 16 

 20 

 20 

 80 

 80 



NET WHOLESALE PRIOB LIST 



DianMter 



8-lnch t0.7S 



U-lnch .95 



12-inch 1.SU 



14-lnch,wlth handle* 1.90 

 l«-lnch, " " 2.20 



18-lnch. " " 2.75 



ao-lnch, " " S.20 



7. 0. B. Factory. 



Modarate PaddB* CharB*. 



PrieM BaUMt to Chaai*. 



ROY F. WILCOX & CO. 



Manafactarera 



Wholeaale PlorlatB and Nanerymen 



MONTKBILLO. CAL. 



SEEDLINGS 



Greenhouae Special mixed, per 250, $2.25; 



per 500, $3.50; per lOCO, $6.50 

 Private Stock, mixed, per 250, $2.00; per 500, 



$3.00; per 1000. $5.50. 



CATALOGUE READY. 



SEED 



Steele's Mastodon Greenhouse, special 

 mixed, 0. K. outside, ^s oz., $1.00; oz., $7.00. 



Steele's Mastodon Private Stock, mixed, 

 ^ oz„ $1.00; oz., $6,00. 



STEELE'S PANSY GARDENS, Portland, Oregon 



Primula Obconica- 24-inch, ready for 4-iiich, $5.00 per 100, $40.00 per 1000; 



4-inch, $16.00 per 100. 

 Begonias— Cincinnati, 4-ineh, 50c; Peterson, 4-inch, 66c. 

 Cyclanien-4-inch, $36.00 per 100; 6-inch, $60.00 per 100. 

 -- - - _.- , ^^ 1 ISO Milwaalde Avenue 



Holden Floral Company, Portland, oregon 



Heatlon The ReTlew when 70a write. 



Dagger Ferns 



Let us quote you your season's supply. 

 PROMPT SHIPMENTS. 



SEATTLE FERN & MOSS CO., 



Correspoadaice Solicited. 89 PIKE STREET, SEATTLE, WASH. 



CYCUMEN GIGANTEUM 

 SPLENDENS 



From own selected seeds. Red, pink, 

 saltnon and white. Per 100 



4-inch, out of pot $25.00 



6-inch, out of pot 60.00 



WHITMANII FERNS 



Per doz. 



6-inch, each $0.85 . : $12 00 



7-inch, each 1.25 15.00 



Packing charged for the plants with pot 

 7M%ofco8t. Please order with cash. 



H. HAYASHI A CO. 

 2311 S«T«atr-tUrd kwtmmt OAKLAND. CAUF. 



Men tion The ReTlew when you write. 



Asparacn* Plmnoraa, &'ineh, t4.00 p«r 100. Aaparasni 

 Plamoaiia leedlinn, tl.OO per 100. AsparaKoa Bprenseri, 

 Z-ineh. $4.00Mr 100; S-ineh. 17.00 p«r lOO. 



Writ* for prie«a on b«adinc atodt. 

 FBBD 6. KHLK, Wholeaale Grower, 

 234-23S Sanborn Are., San Joae. Calif. 

 Mention The BeTlew when yog write. 



FREESIAS 



6EBHARD PRECHTL 



MX in, 



MOaTEIOlO C«l. 



On Your Flower Pots 



Make your own 

 with our Concrete 

 FLOWER POT 

 MACHINE. 



Send for free de- 

 scriptive booklet. 



A large grower 

 says: "Many kinds 

 of plants do better 

 in concrete pots 

 than they do in clay 

 pots." 



Spokane Concrete Flower 

 Pot Machine Co., Inc. 



r. 0. Biz 258. SPOKANE, WASfl. 



Alw»y« mmitlen th« Flortsta* R«t1«v 



