26 



The Florists^ Review 



OCTOBBB 21, 1920' 



lieve it possible. He said Baltimore 

 had set a precedent for the whole coun- 

 try, and that the money spent on the 

 week's celebration was the best invest- 

 ment the florists of that city had ever 

 made. 



Saturday. 



As a climax to ' ' Say It with Flow- 

 ers" week, a floral carnival was held 

 Saturday, October 16. John J. Perry, 

 of the S. S. Pennock Co., was chairman 



with red roses. J. J. Cummings covered 

 his car with dozens of baskets of fall 

 flowers and roses. George A. Eberle 

 entered a touring car decorated with 

 clusters of dahlias and gladioli. One 

 of the most beautiful cars in the parade 

 carried no decoration except an Ameri- 

 can flag composed entirely of flowers. 



The judges were Mrs. William S. 

 Shaw, secretary of the Women's Civic 

 League; John Elmer, advertising man- 

 ager of the American; A. P. Osteen, of 



Comer of New Store of Capitol Floral Co., at Jackson, Miss« 



of the committee that had this in 

 charge, and through the hard work of 

 Mr. Perry and his assistants it was one 

 of the most successful parades ever held 

 in Baltimore, and was only surpassed in 

 public appreciation by the parades of 

 the boys returning from France. Every 

 florist in the city cooperated to make it 

 a fitting finale for one of the biggest 

 week's celebrations ever held there. 

 The moving-picture people were sta- 

 tioned at the corner of Cathedral and 

 Franklin streets, where films were taken 

 of the parade for the Pathe weekly. 

 There were about seventy-five floats in 

 line, and as these were all decorated by 

 experts, they made a fine appearance. 

 The route was through the residential 

 section, down to City Hall, where the 

 reviewing and judges ' stand was placed, 

 then through the newspaper district to 

 the shopping district. The route of the 

 parade was thronged with people. In 

 the downtown district the police re- 

 serves had to be used. 



The procession was headed by a 

 squad of motorcycle police, immediately 

 behind which was a float carrying a 

 large bell entwined with running vines 

 and autumnal foliage. The Women's 

 Civic League had a float representing 

 each department of its work, one being 

 a miniature home garden. 



The park board won the first prize of 

 $100 in gold for the best decorated float. 

 James J. Cummings won the second 

 prize and George A. Eberle the third. 

 The park board truck was entirely cov- 

 ered with smilax, colored foliage and 

 ferns, on which was a rustic arbor hung 



the Sun; Warren Brown, of the Balti- 

 more News, and Hans Schuler, the well- 

 known sculptor. Mayor Broening 

 awarded the prizes from the base of the 

 Eevolutionary monument. In a brief 

 speech he thanked and congratulated 

 the members of the Florists' Club for 

 their splendid hospitality during the 

 week, and again expressed the hope that 

 the florists would make "Say It with 

 Flowers" week a permanent institu- 

 tion. 



How the Week Came About. 



The history of this eventful week 

 may be of interest. It is as follows: 



Some member of the club got a letter 

 from an out-of-town florist suggesting 

 that Baltimore hold such a week. The 

 matter was brought before the club 

 at the meeting held August 13, and dis- 

 cussed. A committee was appointed to 

 consider the advisability of holding 

 such a celebration and to report at the 

 meeting held September 12; and the 

 committee reported favorably. This 

 committee had for its chairman Robert 

 J. Graham, Jr., who on the same night 

 was nominated without opposition as 

 president of the club for the ensuing 

 year. It was voted by the club that the 

 same committee be continued to pui 

 across this "Say It with Flowers" 

 week. The committee had just one 

 month to do it in, but when they got 

 started they soon had nearly every 

 member of the trade working as I have 

 never seen the florists work before. 

 The entire town is talking about "Say 

 It with Flowers." 



One of the greatest things in the en- 

 tire event was the way everybody co- 

 operated, and as much benefit is going 

 to be derived from the better feeling 

 among the florists, due to their all work- 

 ing together for a common cause, as 

 from the publicity derived. Another 

 thing worthy of note was the splendid 

 way the florists contributed stock. The 

 Bichard Vincent, Jr., & Sons Co., White 

 Marsh, Md., alone contributed over 75,- 

 000 dahlias. 



It has been a wonderful week and 

 every florist in the city is proud of it. 

 In the future it will be a permanent 

 floral occasion. Mr. Graham says that 

 his first act' as president of the club will 

 be to appoint a "Say It with Flowers" 

 week committee for the fall of 1921. 

 With a year instead of a month to work 

 in — well, just watch our smpke next 



year! 



The Committees. 



The committees who were responsible 

 for the success of the undertaking were : 



Executive committee: Robert L. Graham, Jr.. 

 chairman; Charles H. Cook, William F. Bkag, 

 William Feast, Albert G. Fiedler, Robert W. 

 Johnston, Wm. E. McKlsslck, Joseph S. Merritt. 

 Isaac H. Moss, John J. Perry, Arthur S. Rich- 

 mond, Claymore Sieck, Thomas Stevenson. 



Bnnquet committee: Wm. E. MeKi8slc1<. 

 chairman; George Black, William Feast, Albert 

 G. Fiedler, Charles F. Feast, Clay Primrose. 



Entertainment committee: William F. Ekas. 

 chairman; George A. Eberle, Robert L. Graham. 

 Jr., Douglas Hamilton. 



Dance committee: Robert W. Johnston, chair- 

 man; James M. Hamilton, Joseph S. Merritt, 

 Claymore Sleek, C. Harry Wagner. 



Decoration committee: George Black, chair 

 man; James M. Hamilton, C. Harry Wagner, J. 

 J. Cummings, Jr., Charles Patterson, Robert W. 

 Johnston, Wm. F. Ekas, George Muhly, Geo. A. 

 Eberle, Wm. F. Keys, Jr. 



Ladles' committee: Mrs. Isaac H. Moss, chair- 

 man; Mrs. Albert G. Fiedler, Mrs. George J. 

 Buettner, Mrs. Robert Halliday, Mrs. Frederick 

 Bauer, Mrs. Wm. E. McKlssick, Mrs. C. Harry 

 Wagner and the Misses LJllian Bryant, Bthel 

 Sieck, Grace Berger, Lottie Becker, Margaret 

 Graham, Isabel Johnston. 



Parade committee: John J. Perry, chairman; 

 William Bauer, Charles H. Cook, J. H. DeGroot, 

 Elmer Erdman, William F. Keys, Jr., R. Vincent, 

 Jr., William G. Lehr, Isaac H. Moss, Arthur 

 S. Richmond, Thomas Stevenson, Charles Ulrlch. 



Publicity committee: William Cunningham, 

 chairman ; Harry Click, Robert L. Graham, Jr.. 

 Robert H.Tlliday, Robert T. Paterson, M. L. 

 Ramsey, Edwin Seidewitz. 



Tate. 



JACKSON STORE OFENING. 



The Capitol Floral Co., Jackson, 

 Miss., is now established in its new 

 home in the Teat building. East Capitol 

 and President streets. The store, a 

 view of which appears on this page, is 

 one of the finest in Jackson. The gen- 

 eral impression of the interior is that 

 of cleanliness and daintiness. A fea- 

 ture of the arrangements is a wicker- 

 work fountain. On the occasion of the 

 opening it was decorated with maiden- 

 hair fern and baskets of pink lilies 

 were arranged about the brim. Tall 

 basket vases filled with chrysanthe- 

 mums stood along the walls. 



In the show window was an artistic 

 arrangement of cut flowers. Lilies in 

 baskets, held in place with white tulle, 

 and yellow chrysanthemums were dis- 

 played. Growing plants were used as a 

 background. 



On the opening day, October 4, Lind 

 sey Cabaniss, manager, and Mrs. Ca- 

 baniss welcomed many friends and cus- 

 tomers. Each guest was presented with 

 a floral token. Music was rendered by 

 an orchestra of five pieces. Mr. and 

 Mrs. R. R. Maxwell, of New Orleans, 

 La., have joined the staff of the com- 

 pany and will take charge of decora- 

 tions. 



