V. -I"- ^ /. • 



38 



The Florists^ Review 



OCTOBDR 21. 1820 



all good flowers are selling. It looks as 

 though last season's high prices would 

 not be reached this year, but it seems 

 quite probable growers will cut so many 

 more flowers that they will do just as 

 well. Certainly, up to this date they 

 are ahead. 



Violets are coming in, but they are 

 not good enough to meet the require- 

 ments of a critical trade. Sweet peas 

 get the bulk of the business on corsage 

 flowers. Outdoor flowers are little seen, 

 though a few gladioli, some asters and a 

 few tritomas are offered. Calendulas 

 are much more abundant and probably 

 will be plentiful this season. A fall in 

 the price of orchids to half previous 

 values resulted in increased demand, 

 which brought a rebound in prices, 

 which now stand at about two-thirds 

 what the best cattleyas brought during 

 the late summer. Valley frequently is 

 short of the requirements and those who 

 want it for special orders are advised to 

 make their needs known in advance. 



The feature of the green goods mar- 

 ket is the advance in the price of ferns. 

 According to eastern shippers there is 

 probability of a shortage this season 

 and prices at present are higher than 

 ever before known at this date. As- 

 paragus and adiantum, on the other 

 hand, are more plentiful than they have 

 been. 



Flower Growers Grow. 



At a meeting of the directors of the 

 Chicago Flower Growers' Association, 

 held October 19, approval was given a 

 new lease on the association's head- 

 quarters, at 184 North Wabash avenue, 

 which embodies two features of interest 

 aside from the fact that the rent on the 

 street floor space is doubled over the 

 rate paid at present and for the last five 

 years. The new lea.se on the present 

 space on the street floor and basement 

 is for three years from May 1, 1921, and 

 seems to insure that there will be no im- 

 portant change in the market's location 

 within that time, as the four largest 

 flower houses now are set in their pres- 

 ent quarters for from three to five years 

 more. Another feature of the Flower 

 Growers' new lease is that it provides 

 for enlarging the basement shipping 

 department, presided over by C. L. 

 Shercr, to almost three times its present 

 size. This is to be done immediately. 

 Another large storage refrigerator will 

 be installed as soon as possible. While 

 Manager Klingsporn would like also to 

 increase his street floor space, it can not 

 easily be done at present, and he thinks 

 the added facilities for the steadily in- 

 creasing shipping trade will meet their 

 most urgent needs. 



"Say It with Flowers" Week. 



"Say It with Flowers" and flower 

 week will start Monday, November 8, 

 and end Saturday, November 13. This 

 will be the biggest flower stunt ever 

 put over in Chicago. The association 

 is spending $3,500 on this campaign. 

 The week previous the newspaper cam- 

 paign will be started, and the public 

 will be told about the coming event. 

 Likewise the newspapers will print 

 various news items and other publicity 

 matter relating to "Say It with Flow- 

 ers" week. During the big week the 

 newspapers will, of course, be used ex- 

 tensively, both as to paid advertising 

 and free publicity matter. An air- 

 plane carrying on its lower wings the 

 "Say It with Flowers" slogan will fly 

 over the loop and other sections of the 



rir-^irirSfft'irr i TmrrTnirr i rfiTiirT i 



Pyfer's Flowers 



make a happy and lasting impression, and the price is so reasonable that it is a 

 pleasure to remember them always as thm beat. 



Begin the season right by connecting with us, as we shall have plenty of 

 stock to take care of your orders. We cannot handle all the flowers coming into 

 the market, therefore we handle only the beat. We have always paid special 

 attention to out-of-tovC-n trade, realizing they must have exceptionally well grown 

 and carefully selected stock to reach them in good condition, so that we may 

 have their continued patronage. 



ROSES: Columbia, 



Rusaell and Premier Per 100 



Long fancy $lo.00-$18.00 



Choice medium . . 10.00- 12.00 



Good shorts 8.00 



Ophelia, Sunbuist, White 

 Killarney and Hootier Beauty 



Long fancy .$8.00-$10.00 



Choice mediuui . . 6.00 



Goodshorls 6.00 



Ceclle Brunner $2.00 per 100 



CHRYSANTHEMUM^: 



Choice, white, yellow Her Dozen 



and pink $5.00 



Select r?.00-4.00 



Good 1.50-2.00 



Remember us the next time you are 



CARNATIONS: Per 100 



Extra Select $3.00-4,00 



Choice 2.00-2.50 



POMPONS: 



New standard varieties, 



large bunch 50c- 75c 



FERNS: New Stock, 



per 1000 $3.00 



GALAX: Per 1000 $2.00 



ASPARAGUS PLUMOSUSt 



per bunch 35c-50c 



ASPARAGUS SPRENGERI: 



per bunch 25c-35c 



in need of flowers from this market. 



Our Motto: **Notliliig is too mneh tronbi* to please a dutomcr.'* 

 164 NORTH WABASH AVENUE CHICAGO, ILLINOIS 



city Monday, Wednesday and Saturday, 

 Flowers and literature will be dropped 

 from this plane, each flower having a 

 card attached advising the public that 

 this flower is the gift of the Allied 

 Florists' Association, and that a flower 



show is taking place in every florists' 

 shop in the city. Following is the pro- 

 gram announced from the manager's 

 office: 



Hospitals and charitable organizations nre to 

 be presented with flowers as a gift from tlK 



