October 21, 1920 



The Florists^ Review 



67 



Th* florists whoa* eavda asipMur on thm p«b«« carrylnc tlila iMSd, utm pr«par«d to IlII ordon 

 •— — lirom oth«r florists for locml C/tUv^rr on thm 



Part This Week— See Pages 63 and 64 



Another case that came to my obser- 

 vation lately was the opening of an 

 electric supply house. The object of the 

 publicity man was to have the largest 



About That Piece 

 of Wood 



Cut a limb of a tree across, and look at the end, and you 

 will see it is made of a series of rings, one outside the 

 other. 



Next to the bark is a sort of skin-like formation, called 



the cambium. ^ 



This is the real live part of the tree. Through it the sap 



circulates. 



The cambium layer of this year is the hard ring of the 



next. 



That's how a tree grows. 



It's how a business grows, if it's a real growing business. 



Growing that way, each ring binds to, and around, the other 

 rings, making every ring just that much stronger. 



That is why F. T. D. business is such satisfactory business. 

 If it's not, how do you suppose Philip Breitmeyer, of 

 Detroit, got over ten thousand dollars of it from outside 

 florists, and sends to those same florists over eighteen 

 thousand? 



When you pass up the F. T. D. you overlook a mighty 

 strong ring to your business. 



A ring that each year keeps getting larger, and making last 

 year's stronger. 



New York's 

 Favorite Flower Shop 



F^th Avenue at 58th Street 



crowd at this opening the firm ever had. 

 The flower idea was suggested to him, 

 and he grabbed at it. Dahlias were at 

 their height and a full-page advertise- 

 ment came out in the Sunday papers. 

 The most conspicuous thing and the 



first to catch your eye was the an- 

 nouncement that dahlias would be given 

 to every lady who visited the tstab- 

 lishment during the opening. A de- 

 scription of their line of stock followed. 

 That publicity man was more than 



