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The Florists' Review 



OCTOBEB 21, 1920 



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31 I E 



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NEWS OF THE NURSERY TRADE 



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The annual meetings of the National 

 Nut Growers' Association and the Texas 

 Pecan Growers' Association were held at 

 Austin, Tex., last week. 



The official roster of the Piggott Nurs- 

 eries, Inc., Piggott, Ark., is: President, 

 A, H. Ballard; vice-president, T. L. 

 Davis; secretary-treasurer, E. H. Bal- 

 lard. 



Bulletin of Peony News, No. 13, con- 

 tains the proceedings of the last meeting 

 of the American Peony Society and a de- 

 tailed story of the judging of the exhibi- 

 tion. An account of peony shows in the 

 northwest by H. F. Christman, of Min- 

 neapolis; an obituary appreciation of 

 Charles Willis Ward, and Secretary A. P. 

 Saunders' notes lend additional interest 

 to the issue. 



BRAZIL OFFEBS MARKET. 



The mountainous sections of Brazil, 

 states the Market Eeporter, published 

 by the Department of Agriculture, are 

 well adapted to the growing of Amer- 

 ican fruits, and there should be a good 

 market for all kinds of plum, pear, 

 peach, apple and quince trees and small 

 fruits, such as blackberry, dewberry, 

 raspberry, strawberry and loganberry, 

 according to the American consul at 

 Bio de Janeiro. Special interest is 

 manifested in citrous fruits, such as 

 Marsh's seedless grapefruit, Urica 

 lemons, and the Washington navel and 

 Valencia varieties of oranges. 



Little nursery stock has been im- 

 ported into Brazil thus far, but the at- 

 tention of the public is gradually being 

 directed to the possibilities of fruit 

 growing in that country. It is sug- 

 gested that small trees not over 1 

 year old be sent and in the case of 

 peaches, plums, etc., the budded stocks 

 are preferable. 



The trees should be shipped from the 

 United States during March and April, 

 thus arriving in Brazil during May or 

 June. Special attention must be given 

 to packing. Nursery stocks should bo 

 sent in hermetically sealed packages 

 and cases. 



Catalogues for circulation in Brazil 

 should be written in the Portuguese 

 language. A list of dealers will be fur- 

 nished by the bureau of markets on re- 

 quest. 



PAINESVILLE, O. 



With little or no rain, nurserymen arc 

 working under difficulties. In the first 

 place, the soil is dry and hard and, when 

 it is once dug, the dry atmosphere is 

 injurious to the roots. 



R. E. Huntington, of Mentor, O., is 

 moving back to this city. Mr. Hunt- 

 ington reports business excellent this 

 season. 



R. A. Hacker, specialty grower of 

 hardwood cuttings and transplanted 

 stock, has a unique way of ripening his 

 shrubs. It may be of benefit to others 

 to know his method, which is as fol- 

 lows: Run a plow on one side of each 

 row. This will loosen the soil and accel- 

 erate the root action enough to make 



the plants ripen three weeks earlier. It 

 also packs the plants well in the soil for 

 the winter months. 



Joseph W. Kallay has forty acres of 

 nursery stock instead of twenty, as 

 stated recently in this column. 



The W. B. Cole nursery is doing an 

 exceptionally large busines this fall. 

 Mr. Cole is the owner of the largest in- 

 dividually owned nursery in the state of 

 Ohio. T. J. M. 



WHAT A NUBSERYMAN SELLS. 



The Value of Service. 



The value of a service is not indicated 

 by the cost of material. A fruit tree 

 or fruit bush is purchased for a price 

 of 50 cents or $1. Who knows the in- 

 trinsic value of that plant? Its value is 

 in what it will produce, not its weight 

 as so many pounds of wood nor its height 

 or caliper. 



The beautiful shrubs, vines and roses 

 used to ornament our home grounds are 

 of little intrinsic worth, but, as a serv- 

 ice for the purpose of producing a frame 

 for our picture, giving shade for our 

 porch, or beautifying our garden, they 

 are invaluable. 



Valuations of trees and plants as an 



From an address by J. A. Young, of Aurora, 

 III., before the annual convention of the Illinois 

 State Nurser.vmen's Association, entitled, "What 

 Does the NurserymaiwSell?" 



asset are practically worthless, just as 

 so-called inventories of nursery stock 

 mean but little. In many nurseries, the 

 practice of counting on an inventory as 

 an asset has practically been discon- 

 tinued, or, if continued, it is made only 

 for a nominal sum. 



A bush or combination of bushes of 

 rare beauty is purchased, not because 

 the bush has any real value, but because 

 the effect produced is charming and de- 

 velops beauty, thereby rendering a serv- 

 ice. Hence it is the service which is 

 of value, not the bush. 



The Artist's Price. 



Nurserymen sell a service as a physi- 

 cian sells his medicine, the artist his 

 paintings or the musician his talents. 

 He, therefore, who has the best agency 

 for service will command the best price. 



The prices charged for nursery stock 

 may well be compared with these. Not 

 all artists receive the same price, not^all 

 physicians are paid alike and one great 

 singer receives more for a concert than 

 do others. The price paid for a great 

 landscape painting is largely a matter 

 of asking. So it is with nursery stock; 

 the price is not based on a cost and 

 never will be — the price is largely what 

 is asked. 



Here are two paintings exactly alike. 

 One is by one artist, the other by an- 

 other. One sells his painting for $500; 

 the other is sold for $250. Why? Be- 



nnn^f Worrv ^^^"^^ ^^^ shortage 



I^On I VY Orry of Nursery Stock 



—We can supply your wants in 1000 lots or more. 



Ampelopsis Veitchii, 2 or 3-year. Hydrangeas. 



Clematis, assorted. Roses. 



Spiraea Antliony Waterer. Shade Trees and Ornamentals. 



Barberry Thunbergii, Heavy. 5.000 and lO.coO lots. 

 Large Fruit Trees, for florists' and city trade. Bear sooner, retail 

 higher, larger profit. Apple, Cherry, Pear and Plum. 1 to 1^. 

 1^4 to 1^. 1^ to 2-inch stems. 



Write for Varieties and Prices. 

 Immediate delivery on Peonies, Japan Iris, Siberian Iris, German Iris. 



Onarga Nursery Company 



CULTRA BROS.. 

 Managers 



Onarga, Illinois 



Mention The Beylew when you write. 



PEONIES 



Write for our ne^v^ list 



JUST ISSUED 



Shenandoah Nurseries 



D. S. lAJLE, Pre*. SHENANDOAH, IOWA 



Evergreens, Peonies and Iris 



If yon are Interested In thene yoa are Inter- 

 ested in as, as we have a nice lot for early fall 

 dellTcry. We also grow a full line of fruit and 

 ornamental stock. WRITE FOR PRICES. 



FARMERS NURSERY CO., 



TROY, OHIO 



PEACH TREES 



Fm* TrmeB . . . Standard Varietit 

 50,000 Trees, Strufkt ud Well Rooted. 



W.T. MITCHELL & SON, Beverly, Okie 



ENGLISH LAUREL 



BT THI HUNDRED OR THOUSAND 



THE AIIIBOII NIRSERY 



WILMMITM. I.e. 1. f EIU«L. ft%* . 



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