'•"f -■-'■; ■= *;^ 



■ 1 -^',7 it 



;■ , ?^ ?^J ' v-v^;;y("i 



., ....y~ 



22 



The Florists^ Review 



OCTOBDB 28. 1920 





BEG TOXTB PABDON. 



I know you will permit me to call 

 your attention to an error in the third 

 column, under heading "Across the 

 Road," on page 24 of the October 21 

 issue of The Review. This paragraph 

 refers to the Jos. H. Hill Co. range of 

 greenhouses, at Richmond, Ind., and we 

 note that you state, "and the two big 

 ones constructed recently by the Ameri- 

 can Greenhouse Mfg. Co., one 80x400 

 and the other 60x400." 



These two "Big Ben" greenhouses 

 were erected by the Lord & Bumham Co., 

 the 60 ft. by 400 ft. greenhouse being 

 built by us about four or five years ago, 

 and tab 80 ft. by 400 ft. greenhouse 

 havi^lbeen completed by us last spring. 

 We Would appreciate it very much if, 

 in some way, you could correct this error. 



M. C. Wright. 



TOO MANY OBOANIZATIONS. 



Now for consolidation or coordina- 

 tion! Since, cooperation is established, 

 this is in order. 



As trade organizations now are con- 

 ducted, it costs considerable time and 

 money to attend all their meetings and 

 conventions. Many of these organiza- 

 tions exist in name only, due to the fact 

 that membershi]) is lacking. Take the 

 florists in the city of Chicago, for in- 

 stance: The city contains many whole- 

 salers, more growers, and most retailers. 

 Confusion in membership arises between 

 the S. A. F. members, F. T. D. members, 

 N. F. G. A. members, Commercial Flower 

 Growers of Chicago, Chicago Florists' 

 Club, Retail Florists' Association, the 

 Chicago Wholesale Cut Flower Associa- 

 tion, Allied Florists' Association, the 

 Illinois State Florists' Association, the 

 Rose Society, the Carnation Society, the 

 Chrysanthemum Society, the Sweet Pea 

 Society, the Peony Society, the Dahlia 

 Society and many more, besides the 

 semi-public horticultural societies, city, 

 state and national. Each of these organi- 

 zations is in some form more or less a 

 counterpart or duplication of one or an- 

 other in the objects sought; each over- 

 laps in some way on the work of some 

 other organization. 



There being no effective means of co- 

 ordination, consolidation now is ripe. 

 Harmony began with cooperation and 

 effective results will begin with unity. 

 ' ' In unity there is strength. ' ' Strength 

 lies in coordination or consolidation. 



By diffusion we have begun to overlap 

 in having too many organizations with- 

 in our industry. Why not consolidate 

 these multiplied organizations into prin- 

 cipal departments, committees or com- 

 missions and adopt the unit system of 

 representation for each particular 

 branch and thus have representation 

 through a federation of a limited num- 

 ber of the most essential of the present 

 organizations f 



Each new or old member of the essen- 

 tial organizations might automatically 

 become a member of the S. A. F., as a 

 national organization, and, in Chicago, 

 one might automatically hezoma a mem- 



ber of the Chicago Florists' Club. The 

 S. A. F., as a national organization, 

 should fulfill the mission of any of the 

 above-named many separate trade asso- 

 ciations, while the Chicago Florists' 

 Club as a local organization would serve 

 the same end for all these local inter- 

 ests. 



All the advantages of any one of the 

 related associations reach their goal 

 within a plan of centralization. While 

 organization is "the thing," let us con- 

 solidate all the kindred branches. 



J. E. Pollworth. 



SEABOHINa FOB SEEDUNGS. 



Novelties at Howard & Smith's. 



More than a passing interest is being 

 taken by florists in the development of 

 varieties of flowers that are suitable for 

 commercial use and more profitable than 

 the older strains. Among the most suc- 

 cessful and painstaking of hybridists 



in this line Fred H. Howard, president 

 of Howard & Smith, of Los Angeles, 

 takes a high position and the accom- 

 panying illustrations show what he has 

 done with the aster. The single flower 

 shown is a fair specimen cut from the 

 rows grown for seed. It measures five 

 inches across and, as will be noted, is 

 a perfectly developed flower; but what 

 the picture does not show is that the 

 stem was twenty inches long and with- 

 out the sign of a lateral in its whole 

 length. Growers who have spent hours 

 and days in the troublesome wor^ of 

 disbudding their choice asters will real- 

 ize what a great saving is expected 

 by growing this improved strain, es- 

 pecially when such fully developed 

 flowers are produced a dozen or more to 

 a plant. The field picture shows its 

 free-blooming habit and the height of 

 the plants, the figure being that of a 

 man rather under average stature. 



Asters. 



The variety in both cases is Peach 

 Blossom, a lovely type, in which the 

 Crego style of flower is produced on non- 

 lateral stems eighteen to twenty-four 

 inches long. It opens almost pure white 

 and later turns to the tint suggested 

 by its name. There are absolutely no 

 side shoots as in the ordinary branch- 

 ing types, nor lateral blooms as in the 

 older peony-flowered varieties. In the 

 field tests at Rivera it was difficult to 



New "Non-lateral" Aster, over Five Inches in Diameter. 



