OCTOBBB 28, 1920 



The Florists^ Review 



75 



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 ■'«'•* lram«ClMr.lloitot«foirloo«id«iiT«iToatii»iinwllMMl«« 



We are prepared to execute all orders for 8te8mier8 sailing from New York, Brookljm, Hoboken or other 

 nearby ports, with every assurance of prompt and efficient service. 



J. H. SMALL & SONS 



FLORISTS 



NEW YORK and WASHINGTON 



NEW YORK— 505 Madison Avenue, and 

 Waldorf-Astoria Hotel. 



WASHINGTON— 15th and H Streets 



Orders executecTin New York for SHERRY'S CANDY— $2.00 per pound— No Discount. 



. . . FLORIST . . . 



426 Madison Ave. — and 49th Street 



Also Vanderbilt and MI7\T/ YTiRK" 

 Ritz-Carlton Hotels IM-'W I V^IXPk 



Telephone Hurray Hill 783 



Highest award at the lotemational Flower Show, 



April 11, Grand Central Palace. 



Location Central. Personal Attention. 



Member Florists' Telegraph Delivery Association. 



"Where Roses and Lilies and Violets Meet." 



GUIDO. Inc. 



Florist 



PHONES: Plaza 7670; Night call. South U25 

 696 Lexington Ave., 



Cor 



inpto; 

 .62dS 



St. 



NEW YORK 



THE BOSTON FLORIST 



Personal selection. Satisfaction Kuaranteed. 



In the heart of New York City. 



Close to Theaters and Steamships. 



Established 1902 



135 E. 34th St., NEW YORK 



IN HEART OF NEW YORK CITY 



832 FIFTH AVE.. NEAR S3rd ST. 



^ppoalt* the Waldorf-Astoria. Phone Mad. Sq.85»4M 



OUR MOTTO— THE GOLDEN RULE. 



NEW YORK ^'"''"^no. 38^ 



HENRY HART, Inc. 



1000 MADISON AVENUE 



In the heart of most exclusive 

 residential section 



BUNYARD 



413 Madison 

 Avenue 



NEW YORK QTY 



Member F. T. D. 



SUMMER SEASON. Bellevue Ave., 

 NEWPORT R. I. 



David Clarke's Sons 



2139-2141 BROADWAY 

 Tel. 1562, 1553 Ck>lumbus 



NEW YORK CITY 



Out-of-town orders for delivery in New York 

 carefully and promptly filled at reasonable rates 



A Card This Size 



Costa only $1.25 per Week 

 on Yearly Ortler 



It would keep your name and your specialty 

 before the whole trade. 



A half-inch card costs only 62^c per week on 

 yearly order. 



YONKERS, N. Y. 



nmMll R. T. BRODERICK 



7 



MEMBER 

 F. T. D. 



who filled the order was just as guilty, 

 and did as much harm to the organiza- 

 tion, as the man who sent the order. In 

 criminal law this would come close to 

 compounding felony. In such a case as 

 this it would have been an easy matter 

 for the florist who filled the order to 

 have his stenographer write a letter giv- 

 ing all the facts in the transaction and 

 have the customer sign it, and then for- 

 ward it, with the telegram and his own 

 letter of explanation, to the secretary. 

 When taken up with the proper authori- 

 ties, if found to be true, that member 

 in whose store the order originated 

 should be expelled from the organiza- 

 tion. This is not an isolated case. I 

 have heard of others just like it and of 

 this particular case I have positive 

 knowledge. 



As a rule florists are honest and I 

 do not believe they would be guilty of 

 such petty larceny. But, when an or- 

 ganization is doing $9,000,000 in busi- 

 ness every year, you cannot throw too 

 many safeguards about it. 



Speaking of the amount of business 

 done by the organization last year, with 

 transportation in its present condition, 

 it is a safe calculation that not over $1,- 

 000,000 of that $9,000,000 would have 

 found its way into the florists' cash reg- 

 isters. 



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NEW YORK. N. T. f 



QUALITY 



SERVICE 



2366 Broadway. New York City 



I CHOICE <^^ FLOWERS | 



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NEW YORK CITY 

 ADOLPH MEYER 



In center D/^KT T/^\T residential 

 of the DVJIN 1 wlN district 



1062 Madison Avenue 



Near the ^rreat Art Maseam and Cleopatra's Needle 



WE COVER LONG ISLAND 

 JERSEY and CONNECTICUT 



Phones: 2352-7019 Lenox. 



NEW YORK 



' *"entto H. H. D U KIN O Madison A v. 



will receive prompt and earefo) attention. 

 LONG ISLAND JERSEY CITY 



BROOKLYN NEWARK 



RAMM'S ^tiS^^ 



In the M^,„ V^X '*^2 Madison 

 Heart of INCW 1 OIK Avenue 



Prompt and Efficient Service Member F. T. D. 



W. & T. CASS 



Geneva, N.Y. 



Telegraph Orders Promptly Filled 

 in Western New York 



