no 



^'.fT'P^ - 



The Florists' Review 





■ j:---^: -^i 



OcxoBBK 28. 1920 



VIOLETSI VIOLETSIZ VIOLETSII! 



will be in good shipping con- 

 dition by November 1, 1920. 



MM— ^p^^^ Second crop of small flowers is on. 1A#^^^^ 

 ITM UIMMS Also all varieties of iarge Mums. KOSCS 



VIOLETS IN SPLENDID^ SHIPPING CONDITION 



We have any amount that you may require. Put your orders in now 



E. W. McLELLAN CO. 



NURSBRIBS; Burlingame, Cal. 



OFFICE AND STORE: 451 Bosh St., SAN FR4NCISCO, CAL. 



HOW TO RAISE CASH 



NEW ZINNIA, DAHLIA-FLOWERED 



Novelty of our own recent introduction. It 

 is ft 8ur« winner commercially. Flowers the 

 exact type and size of the Oiant Show Dahlia; 

 6-8 inches in diameter; 7 new colors and shades 

 nnknown to Zinnias heretofore. Trade pkt.. 

 SOO seeds. Sl.OO. 



Improved Centanr«a Crana«, Doable— 



(Fraser's Tmn Blue). Tbe color of thU cbarmlDK 

 centaurea is the best blue yet This strain is 

 fixed, and is hiffhly desired by tlie Florist Trade. 

 Trade pkt.. 1000 seeds. $1.00. 



Eventually every Florist will plant h raser** "Snn- 

 tested" Califoma A^rs. Pelphinlottis and Zinnias. 



ASTER AMERICAN BEAUTY— {new colors 

 mixed).— A neighbor wholesale srower, John 

 Bodger, has become famous for his American 

 Beauty Asters. We are handlins his seed for 

 the Florist Trade. Itb Iks grMtstt Astsr Mvdiy el 

 Os twMtielk ceirtarr, and will stand the test of 

 time. Trade pkt., 1000 seeds. Sl.00. 



ROBERT G. ERASER & SON, Seed Growers, PASADENA, CAUF. 



Mention The Beriew when yon write. 



of the store of the E. C. Amling Co. 

 There was plenty of stock and H. R. 

 Amling says they were well pleased with 

 the local business done. Most of the prin- 

 cipal retailers visited the store during 

 the day. 



The old office of the Broadway Florist 

 has been torn down and a modern one 

 is being put up in its stead. D. Stath- 

 atos is back from his wedding trip. 



S. Murata & Co. report much larger 

 shipments of mums last week. Mr. 

 Murata says the rain only damaged one 

 day's cutting. 



Adam Casper, of the E. C. Amling Co., 

 of Chicago, has accepted the position of 

 chief packer for the company's branch 

 in Los Angeles. 



The store of the California Cut 

 Flower Co. has been altered so that the 

 offices will be on a newly constructed 

 mezzanine floor. The volume of busi- 

 ness has become so great that the entire 

 ground floor is needed for the handling 

 of flowers. 



The Dostal-Wolters Flower Shop re- 

 ports a brisk business in wedding deco- 

 rations. H. B. B. 



SAK FRANOISOO. CAL. 



The Mai^et. 



Bain every day or two has been the 

 weather history of last week. The 

 downfall has greatly improved the violet 

 crop, which is now large and good in 

 qm^ty, as well as of excellent shipping 

 variety. Most of the local shippers are 

 sending consignments of violets by ex- 

 press to the south, east and middle west. 

 Locally, violets are retailing for about 

 15 cents a bunch, for corsage bouquets, 

 though the choicer kinds are bringing 

 more. 



Chrysanthemums are plentiful and, 

 comparatively speaking, they are cheap. 

 There are so many varieties in the mar- 

 ket at present that they seem to pre- 

 dominate over all other flowers. On 

 the whole the mums have stood the rain 

 well, though it has rendered them a lit- 

 tle brittle. The weather seems to be 

 "set fair" at present, so the coming 

 week looks good for mums. Pompons 

 are plentiful. Turners are good and 

 abundant. Small Elaines are taking the 

 place of the canaries, which are becom- 

 ing more scarce. Outdoor stock in 



"WE NEVER MISS^ 



MUMS 



Are Ready for Shipment 



RIGHT PRICES 

 EXCELLENT QUALITY 



S. MURATA & CO. 



Oldest and M<Mt Bzp«ri«accd Shippcra In Soathcm California 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



MUMS AND POMPONS 



Bonnaffon, Turner, Chieftain, 0. H. Kahn 



AND ALL OTHER VARIETIES. 



Pompons, Greens and Dried Flo^vers 

 are ready for Shipping. 



Growers' Cut Flower Company 



WHOLESALE GROWERS AND SHIPPERS 



55 St. Anne St. (^^'S'r^?'") San Francisco, Calif. 



many shades of bronze, burnt orange 

 and henna reds are conspicuous. Larger 

 mums show more conventional colors. 

 The only mum shortage seems to be in 

 good yellow blooms of the larger vari- 

 eties. Bonnaffons are the only mums 

 to fill the shortage of yellow this week 

 and there are not enough of them to go 

 around. 



Boses and carnations are not over- 



plentiful, though the new crops are re- 

 ported to be coming along nicely. Bus- 

 sells, Columbias and Ophelias dominate 

 the rose market and a large demand is 

 reported for them locally. Lilies of the 

 valley, stiU scarce, are in great demand 

 for weddings and funerals. There are 

 orchids enough to fill the local demand. 

 Pansies are fairly plentiful, as well as 

 other perishable stock, which is bought 



