■'S ■'■■i^ -x: ■'■•:■■:' i'^ V ^if^'j^;;^':" - 



NOTBMBUt 4, 1020 



The Florists^ Review 



27 



ADVERTISERS PLEASE NOTE 



The steadily increasing size of The Review, both in number of pages 



and in circulation, makes it imperative that advertising copy be ob- 

 tained farther in advance of publication date. In order that forms may be held 

 open as late as possible, advertisers are urged to send instructions (to start or 

 cliange) to reach Chicago Thursday, Friday or Saturday, whenever possible. 

 Monday is the last day on which instructions regarding display advertisements 

 can be received for the issue of that week. 



NEW YOEK. 



The lilarket. 



Little, if any, improvement was notice- 

 able in the cut flower market last week. 

 The supply of stock was vastly in excess 

 of the demand, which was spasmodic. 

 Chrysanthemums dominated the market, 

 and among the arrivals were several of 

 the late varieties, including Major Bon- 

 naffdn, much ahead of its usual time of 

 appearance. The immense supply of 

 these flowers, meeting a most moderate 

 demand, caused a movement of prices 

 toward an exceedingly low point, and 

 accumulations seemed hard to move even 

 at bargain figures. The reason given for 

 the small demand is that the majority 

 of flower buyers are still out of town. 

 Society people are keeping their summer 

 homes open longer than usual, and it 

 may be well into November before they 

 return to the city. Not alone was the 

 movement of chrysanthemums slow, but 

 practically everything else dragged. 



Boses were plentiful, and many ship- 

 ments arrived in a soft condition. There 

 was a more than adequate supply of 

 American Beauty, and arrivals were 

 moved with diflSculty. Hybrid teas suf- 

 fered from an accumulation and conces- 

 sions on price were necessary to effect 

 clearances. Cooler weather and cloudy 

 conditions have improved the quality 

 somewhat and reduced the cut, but Mon- 

 day, November 1, the movement of roses 

 was not active. 



Carnations are in abundant supply, 

 but the flowers are generally so short in 

 stem that they are not attractive. 



The supply of cattleyas recently has 

 shortened a little and their prices con- 

 sequently have not suffered as have 

 those of other staples. Prices are prac- 

 tically unchanged. A few cypripediums 

 are coming in and meet a limited de- 

 mand. 



Paper White and Soleil d'Or narcissi 

 are coming in, but with the wealth of 

 other flowers in evidence do not attract 

 much attention, "&nd realize prices which 

 are hardly remunerative. White lilies 

 are not in large supply, but quite suf- 

 ficient to meet the small demand for 

 them at $8 to $10 per hundred. The sup- 

 ply of rubrums is light, at $6 to $10 per 

 hundred. Lily of the valley is not over- 

 plentiful. 



A few gladioli and a large number of 

 dahlias continue to arrive, but at the 

 prices realized for them it can hardly 

 pay to make shipments. There is a mod- 

 erate supply of sweet peas. Violets are 

 arriving in quantity, and the quality 

 has improved with the cooler weather; 



the demand, however, is light. Snap- 

 dragons, pansies, bouvardia, marigold 

 and heleniums arrive freely, but meet 

 with little demand. 



The demand for flowers for Halloween 

 was almost negligible. 



Retailers' Meeting. 



A call was Issued for a special meet- 

 ing of retailers, to be held at the Chem- 

 ists' Club, 52 East Forty-flrst street, 

 Wednesday evening, November 3, for 

 the purpose of arousing interest among 

 the retail section of the trade in the 

 work of the new Allied Florists' Trade 

 Association. 



In addition to A. M. Henshaw, chair- 

 man; John Young, secretary, and A. L. 

 Miller, president of the S. A, F., the call 

 was signed by the following as chair- 

 men of the sections of the trade desig- 

 nated: F. E. Pierson, growers; C. H. 

 Brown, retailers; F. H. Traendly, whole- 

 salers; Anton Schultheis, plant growers; 

 Emil Schloss, supplies; Boman J. Irwin, 

 seedsmen; Philip Cox, builders; W. A. 

 Eodman, Brooklyn; James Caparell, 

 George D. Nicholas, Peter Theophine, 

 representing the Greek-American Flo- 

 rists ' Association. 



Various Notes. 



The murderer of Edward Johnson, the 

 Brooklyn retail florist, and his wife, was 

 sentenced by Judge Aspinall October 27 

 to die in the electric chair during the 

 week of December 13. The murders were 

 committed during the night of July 4. 



C. H. Totty, Madison, N. J., returned 

 from Cleveland October 28, where he 

 made addresses before the Cleveland and 

 Lakewood garden clubs. 



New York has two flower shows this 

 week. One is the annual chrysanthe- 

 mum exhibition of the American Insti- 

 tute, November 3 to 5, in the Engineer- 

 ing building. The other is the fall ex- 

 hibition of the Horticultural Society of 

 New York, November 4 to 7, in the 

 American Museum of Natural History. 

 Both shows are free to the public. The 

 show of the Tarrytown Horticultural So- 

 ciety is at Tarrytown, November 3 to 5. 



Daniel MacEorie, of the MacEorie- 

 McLaren Co., San Francisco, was a wel- 

 come visitor last week. He plans to visit 

 several other cities in the east before he 

 returns. Anton Zvolanek, thn sweet pea 

 specialist of Lompoc, Cal., spent a day 

 or so in New York last week on his way 

 home from Europe. 



Many in the trade visited Morristown, 

 N. J., last week to attend the exhibition 

 of the Morris County Gardeners' and 

 Florists' Society. J. H. P. 



CHICAGO. 



The Market. 



Last week was almost a repetition of 

 the penultimate week of October, al- 

 though weather conditions were differ- 

 ent. Business was brisk at both ends 

 of the week, with a slump for two days 

 in the middle. The week and month 

 closed with a run of business that 

 cleaned up most of the good stock, al- 

 though there were quantities of low- 

 grade flowers left over. City trade has 

 become seasonably active, nearly all the 

 retailers expressing satisfaction with 

 both sales and profits. Shipping, which 

 has been steadily good, continued to in- 

 crease, although wholesalers note th^t 

 the demand is spotty. Some of the in- 

 dustrial centers are not calling for as 

 much stock as they were, while places 

 not dependent on a single line of manu- 

 facturing are taking as many flowers 

 as they ever did in chrysanthemum sea- 

 son, perhaps more. 



Cooler weather had its effect on the 

 supply last week. Some of the whole- 

 salers say they could have done more 

 business if they had received more stock, 

 something one has not heard for months. 

 Eoses shortened considerably, but if any 

 orders were cut it was because they 

 were received late in the day. An in- 

 creased call for red was noted. Ophelia 

 also fared better than in recent weeks. 

 Pink predominates in the supply. Beau- 

 ties are in moderate supply, equal to the 

 demand. 



It is midseason for chrysanthemums. 

 The supply is not so unwieldy as last 

 year, but is equal to the needs of the 

 market. The only shortage is of the 

 strictly high-grade exhibition flowers. 

 Pompons are plentiful and selling 

 steadily. Prices are fair. 



The chief complaint has come from 

 carnation growers; they say prices are 

 on an unprofitable level, but the fact 

 seems to be that up to November 1 they 

 have received larger checks from the 

 wholesaler than they got last year, the 

 difference in price being counterbal- 

 anced by the larger number of flowers 

 sent to market. A considerable part of 

 the carnations still are of indifferent 

 quality. 



Violets of better quality, both single 

 and double, have come to contend with 

 sweet peas for the favor of those who 

 wear corsage bouquets, there being 

 enough of these flowers to meet all de- 

 mands. Cattleyas are in moderate sup- 

 ply and there is enough valley. 



Lilies have shortened up again and 

 have stiffened in price. There are only 



