NOTIUBIB 4, 1920 



The Florists^ Review 



67 



ni« florists whoa* cards mppmae on the pacss earrylns this h««d« mn prepared to flU orders 

 — '-- • from ether florists lor local doUvery on the vsnel iwals. 



Part This Week— See Pages 63 and 64 



FOREIGN SECTION 



C. ENGELMANN 



Member American Florists' Telegraph Delivery 



Association. 



lite Member S. A. F. 



Member American Carnation Society. 



Member New York FloriatB' Qub. 



Orders for England, Scotland and 



Ireland taken care of by 



C. BNGELMANN, Florist. Sa£Fron 



Walden. Essex. ENGLAND. 



CaUea: Engelmann, 8aflronwalden(2 words only) 



Orders for the French Biviera and 



Monte Carlo taken care of by 



C. ENGELMANN. EtabliBsement Hor- 



tioole "Carnation," Saint-Laurent-da- 



Var, near Nice. FRANCE. 



OaUes: Ournation, Saint-Laorent-dn-var 



(2 words only) 



Liverpool, England 



DINGLEYS, Ltd., Florists 

 SHEFFIELD, ENGLAND 



WM. ARTINDALE & SON 



PLORISTS SEEDSMEN NURSERTMEN 



Manchester, England 



DINGLEYS, Ltd., Florists 



SCOTLAND ORDERS NOW TO 



LEIGHTON, Florist, GLASGOW 



Scotland's Only Member F. T. D. 



this can remember the time when there 

 were no bonding companies and when 

 financial institutions were conducted on 

 a much more conservative plan than 

 they are today. In those days, "His 

 word is his bond" was a good term to 

 have applied to you. I do not think I 

 am overreaching the mark when I say 

 that at least two-thirds of the founda- 

 tion of what is today the floral industry 

 was laid on this quotation. In those 

 days a man with capital at his command 

 entering the florists' business was un- 

 heard-of. I saw the late Peter Hender- 

 son but once; that was when I was a 

 boy in my father's small range. He 

 paid us .a visit and I can recall my 

 father pointing out, with the idea, no 

 doubt, to spur me on to greater activity, 

 the fact that there was a man who had 

 accumulated close to $1,000,000 in the 

 florists' business. I quote this incident 

 merely to show that these old pioneers 

 had faith in the future of the business. 

 We, today, know that this faith was not 

 in vain. 



But in the beginning of this article we 

 spoke of heraldry. We all know that 

 the descent af the family crest was 

 hereditary, the one receiving it being in 

 honor bound to uphold its traditions. 

 Just so with the florists ' industry, for if 

 there is an industry in this country to- 

 day that . has sprung from an honest, 

 hard-working, square-dealing race of 

 men, it is the florists' business. There 

 is not a man connected with the trade 



Wrong End To 



If I hadn't seen this myself, I'd say I was lying. When 1 

 was a kid, there came to our town a stupid old Swede, 

 named Ole . 



Jake Sweeney, the horse trader, promptly got $250 of his 

 savings for an old skate of a horse and a rattle-trap of a 

 wagon. ^ 



Jake checked the horse's head away up, to make him look 



stylish like, r 



Ole got in and drove up street to a watering trough. Oi 



course, the horse couldn't get his head down to drink. Ole 



sat there for a while, then he must have thought about a 



teeter- totter and concluded if one end was too high, tfift only 



way to bring it down was to lift the other up. 



So he got out and lifted up the rear end of the wagon. 



Right now. there are a lot of florists who are not getting 



F. T. D. business, because they work wrong end to. 



Daddy Pochelon will gladly tell you how to uncheck your 



horse. 



If he's off fishing, I might give a hint or two. 



New York's 

 Favorite Flower Shop 



P^th Avenue at S8th Street 



today who was familiar with conditions 

 less than half a century ago and does 

 not feel proud of the progress it has 

 made. But the question I want to ask 

 right here is: Has the florist today the 

 same faith in the future of the business 



as our forefathers f When we see the 

 strides made by some of the large indus- 

 tries and then consider our own, are we 

 not just a little afraidf If we have in- 

 herited any of the stamina possessed by 

 our forebears we should not knew what 



