-V-.' ,, .-Tf-^-T^W 



68 



The Florists^ Review 



NOTBUBU 4, 1920 



_Th » Oorlst* whose cards avpsai* on the p*b»s oftrrylnc this iMSd* warm 

 —- *— from otbor Hortsts tor looal doUverr oa !&• umal 



OSHKOSH, WIS. 



THE MILES COMPANY 



GROWERS 

 Established 50 years. Member F. T. D. 



MILWAUKEE WEST ALUS 

 WAUWATOSA 



ERWIN J. HAMME 



Greenhouses and Flower Shop 



at WAUWATOSA, WIS. 



RACINE, WIS. 



610-612 



Wisconsin 

 Street 



THE 



FLOWER 



SHOP 



Member 

 F. T. D. 



KENOSHA, WIS. 



L. Turner & Sons, 352 Park Ave. 



Members Florists' Tdesraiih DeUverj 



Racine and Kenosha 



OperaUnir larire Oreenhonse D M ni«»*+in 

 In t>oththeee Wisconsin clUea r. 11. WDeruu 



GREEN BAY, WIS. 



Meier<-SchrOeder Co. DesfsLdeliveradany^l^ra 

 in Wisconsin and Northern Michicsn at right prices. 



fear is. The more I study the situation 

 and see the opportunities within the 

 grasp of the florists today, the more 

 firmly I am convinced that the first story 

 has not been completed upon the foun- 

 dation laid by our predecessors. 



On Firm Foundation. 



Let me remind you that the founda- 

 tion I speak of is laid solid and deep and 

 will carry any sort of superstructure 

 you see fit to place upon it. As we think 

 of building, let ns remember that this is 

 the day of sky-scrapers. This means 

 that there is no limit to the height we 

 may go. Now, as we continue to build 

 up this great industry, would it not l)e 

 well to adopt a motto to guide us in our 

 future workf It seems to me that no 

 better one could be adopted by the trade 

 than the following: "The principles of 

 our forefathers, and the most modem 

 methods." Keep these two phrases 

 working in cooperation, and there need 

 be no fear for the future of the business. 



In these days of hurry and stress we 

 are often apt to believe that modern 

 methods are likely to include sharp prac- 

 tices. For instance, we frequently see, 

 in the notes on the editorial page of The 

 Beview, references to the grower who 

 demands cash in advance and then ships 

 merchandise which, to say the least, will 

 not bring a second order. That man's 

 house is built npon the sand, and we all 

 know what the Scriptures say concern- 

 ing a house so built when the winds and 

 the floods come, as they are sure to do. 

 If there is any part of the florists ' busi- I 





Members 



of the 



F. T. D. 



Members 



of the 



F. T. D. 



GUDB BROS.CO. 



FLORISTS 



12i4-PST.N.W. 



WASHlNGTON,D.C. 



Send Orders for 



WASHINGTON, 

 D.C. 



and vicinity to 



EVERYTHING 

 FIRST-CLASS 



Member F. T. D. 



14th and H. Streets 



WASHINGTON, D. C. 



Louise Flower Shop 



Ck>nnecticut Ave. at N St., N. W. 



Miss Lonise W. DangbeHr, . . Proprletrefls 



Phones-Franklin 3S79. 3841, 3842. 



Member Florists' Telegraph liellTery. 



La Crosse, Wis. 



Send your order for flowers for delivery in 

 this city and vicini^ to 



SALZER'S FLORAL GARDENS 



QUALITY AND SERVICE ASSURED 



LA CROSSE. WIS. 



La Crosse Floral Co., XeTegnkph Delivery 



ORDERS IN OR AROUND 



Washington, D. C. 



MEMBER F. T. D. 



GEO. C. SHAFFER 



900 Fourteenth Street 



For WISCONSIN delivery of 

 "Home-grown Flowers" 



GET IN TOUCH WITH 



J. E. MATTHEWSON 



SHEBOYGAN. WIS. 



Member Florists' Telegraph DeUrery AsaedatiaB 



MADISON, WIS. 



RENTSCHLER FLORAL CO. ^^ 



