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112 



The Florists^ Review 



NOTBMBKt 4. lOaO 



PEACH TREES 



Fmm Tr»«a . . . Standard Varimtima 

 50,000 Trees, Straight and Well Rooted. 



W.T. MITCHELL & SON, BtTeriy, Okn 



ENGLISH LAUREL 



BT THK HUNDRED OR THOUSAND 



THE AHDIBOH HHRSEIY 



WILMinnil. 1. C. 1. WEIUAL, Prep. 



RURSERY NEWS. 



AXEBIOAK ABSOOIATZON OF mrBSESTXEV. 



President, Lloyd 0. Stark, Louisiana, Mo.; 

 Vlce-preaident, M. R. Cashman, Owatonna, 

 Minn.; BzecutiTe Secretary, John Wataon, 

 Princeton, N. J.; Treasnrer, J. W. Hill, Des 

 Moines, la. 



M. R. Cashman, present viee-presi- 

 dent of the A. A. N., appears iinder the 

 heading, "Who's Who in the Trade and 

 Why," on another page of this issue. 



The tenth annual convention of the 

 California Association of Nurserymen 

 will be held at Fresno, November 11 to 

 13, during the fruit growers' and farm- 

 ers' week. 



P. H. Wilson announces the sale of 

 fifty-six acres of wheat land near Milton, 

 Ore., to the Milton Nursery Co. for a con- 

 sideration of $300 per acre. The greater 

 part of it is to be planted to nursery 

 stock, it is reported. 



THE CATALOGUE BETAILEB. 



Opportunities and Obligations. 



A nursery catalogue or mail order 

 house sella its products by advertising 

 in farm papers, backing this up with a 

 catalogue, while most nurseries employ 

 agents as traveling salesmen. I repre- 

 sent a catalogue house and will give you 

 my duties to my customers as I see 

 them. 



My purpose in advertising is to call 

 the attention of the public to my busi- 

 ness and my products. Owing to the 

 high cost of space in all kinds of papers, 

 the advertisement must be short, con- 

 densed and to the point. I know that I 

 am paying for every word. I tell the 

 people what I produce, call their atten- 

 tion to the good qualities of my trees 

 and seeds, speak of the service I can 

 render them and how I can make it 

 profitable for the purchaser of my stock. 

 It pays me to mention some prices, I 

 believe, although some of the agent 

 nurseries seem to object to this practice. 

 These advertisements bring me letters 

 from the readers of the papers I use, 

 asking for further information and also 

 prices. 



Catalogue Must Be Candid. 



Here I make use of my catalogue. In 

 order to be fair to my prospective cus- 

 tomers, I realize that it must be abso- 

 lutely truthful; the descriptions of the 

 varieties should be correct, giving not 



Address of Carl Sondercgger, of the Sonder- 

 egcer Nurseries A Seed House, Beatrice, Neb., 

 on "Tbe Retailer Who Sells Through Catalogue: 

 His Duty to tbe Buying Public, to the Betailer 

 Who Sells Through Agents and to the Wholesale 

 Nurseryman," delirered before the Western Asso- 

 ciation of Ntuvarjmea. 



Two-Ymar Ftmid- Crown 



IBOLIUM SS PRIVET 



' Cross between Calif omia and Ibota Privet 



HARDY AS IBOTA— LOOKS LIKE CALIFORNIA 



ARNOLD ARBORETUM 

 RmportB it hardy thmre tht paat winter 



JUST THINK WHAT THIS MEANS 



ORDER PROPAGATING STOCK 



NOW 



Grows equally well from either hard ot SOFT WOOD 

 Start propagating now and be ready for the coming demand 



Tl6y)E OFFER 



2 years, 2 to 3 feet Each, f2.50 



(Not cut back. See above cut.) 



1 year, 1 to 2 feet Each, 1.00 



Summer Frame Cuttings " .50 



THE ELM CITY NURSERY CO. 



WOODMONT NURSERIES, Inc. 

 NEW HAVEN, n CONNECTICUT 



Also Introducers of Box-Barberry 



HENRY S. COOPER, Peony Fan 



Dunmovin Gardens W"^ WT* ^X ^T W WT* ^« 



KENOSHA, WISCONSIN mT IL %J 1^ 1 IL O 



lArgest planting in the West of the highest and best varieties only ^ 

 C infined to 100 varietie s of the best. 



1 sffcr for sale a few tkonsaii<it sack of 



Feativa Maxima per 100, S26.00 



Felix Crousse " 25.00 



Delicatissima " 18.00 



Oueen Victoria " 16.00 



Chrysanthemiflora " lfi.00 



In sood, strong, standard divisions 



Also Liiuted Qnaatitics of 



Lady Alexander Duff each, llo.OO 



Waller Faxon. " 10.00 



Kelway's Olorions " 40.00 



Elizabeth B. Browning " 26JM 



La Fiance " 10.00 



Soulange " 10.00 



LeCygne " 20.00 



and others. 



only the good points, but also the dis- 

 advantages, if any. 



I find it is not best to induce people to 

 buy more than they can well take care 



of by describing some varietie* in too 

 high colors and giving "probable" re- 

 sults and profits, which can never be at- 

 tained. It will not pay and I would cer- 



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