52 



The Florists' Review 



NorauBBB 6, 1910. 



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The McCallum Service for FForists 



IS JUST OFF THE PRESS. DID YOU RECEIVE YOUR COPY? 

 [If not, kindly notify wu and we will be pletued t%^ »end you one. 



This new, handsomely illustrated fall catalogue contains a wealth of both the staple and more varied 



line of florists' sundries, comprising: 

 Chiffons 

 Ribl>ons 



Shields 

 Cords 



and. in fact. 

 "EVERYTHING FOR THE FLORIST ♦» 



Vour time will be well ppent if you will look over the seasonable offerings at 

 " THE > HOUSE THAT SERVICE BUILT" 



THE McCALLUM COMPANY, Pittsburgh, Pa. 



Mention The Bwtow when yon write. 



® 



Christmas Articles 

 Made-up Wreaths 

 Artificial Flo^vers 

 Magnolia Leaves 

 Oak Foliage 



Bouquet Holders 

 Corsage Pins 

 Bridal Shovrers 

 Wire Work 

 Baskets, Etc 



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would appear Sunday, November 9, in 

 the daily papers. It was decided to 

 place an additional $300 advertisement 

 in the same issues, advertising the sale 

 of chrysanthemums. H. O. Berning, the 

 Windier Wholesale Floral Co. and the 

 St. Louis Wholesale Cut Flower Co. each 

 gave $100 to be placed in the publicity 

 fund, in addition to doing the work of 

 collecting the funds from the retailers 

 and growers. 



President Ammann then gave the 

 members an interesting talk on the re> 

 cent F. T. D. meeting and his eastern 

 trip and the wonderful work that is be- 

 ing done by the F. T. D. and the na- 

 tional publicity committee. 



The local publicity committee still 

 sets aside twenty-five per cent of the 

 money collected for the national asso- 

 ciation, which share will be turned over 

 to the national committee at the end 

 of the year. All advertising by this 

 committee will be handled by Wood- 

 ward 's, Inc., and the sum of $3,000 was 

 •lecided upon for advertising the sale 

 of cut flowers and plants for this sea 

 son. 



The rest of the evening was taken 

 up in talks on publicity, in which all 

 present took part, and in the end all 

 were more than ever convinced that 

 the retailers would all be in symjjathy 

 with the new plan for raising the funds 

 for advertising their business. 



The next meeting of this committee 

 will take place Tuesday evening, No- 

 vember 11, at 8 o'clock. 



Various Notes. 



The St. Louis Florists' club will hold 

 its monthly meeting Thursday after- 

 noon, November 13, in the tea room on 

 the seventh floor at Vandervoort's as 

 guests of Julius Schaeffer and Edward 

 Steitz, managers of the floral depart- 

 ment. There will also be a mum exhibi- 

 tion, which will include roses, carna- 

 tions and other flowers. Shippers to this 

 market are requested to send a few 

 blooms to be staged during the meeting. 



Paul Heil, for many years with F. H. 

 Weber, has decided to branch out for 

 himself and will open a store on Del- 

 mar avenue, in the extreme western part 

 of the city. 



H. G. Berning says that the call for 



Big Special Offer, $5. 



75 



100 



No. 310. 21 inches high, 8 Inches deep, reg- 

 ular price. $7 20 per doz. with liners. 



WATm ^°' °^^ ^i^ Thanksgiving offer; 80 

 TT/\lvn assorted plant and cut JIC QQ 



12 



flower baskets 



Caah enlr« 



JOHNSON BASKET WORKS 



2535 Milwaukee Arm., 



CHICAGO 



orchids and valley was quite heavy 

 last week, but orchids are hard to get 

 and valley costs the trade $25 per hun- 

 dred for choice stock. Mr. Berning did 

 jury duty daily last week. 



The large show house of Fred C. 

 Weber, which faces Olive street, had 

 great attraction last week for the pass- 

 ing public, because of the fine display 

 of both cut mums and mum plants, 

 which were featured daily. A card in 

 the window read, "This store is closed 

 on Sundays." 



An Unusual Opportunity 



For a short time we are offering you our 

 beautiful, green enameled, adjustable 



Plant Stand 



At a price below cost of manufacture. 

 It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Sale Price - $2.00 each 

 PERCY JONES 



-INC- 



3« CAST RANDOLPH STREET 

 CHICAa* ■ ■ ILLINOIS 



Mention The BeTlew when yon write. 



Chicago Printed String Co' 



Advertlsins String and Ribben Specialties 

 2411 Clybourn Ave., Chicago, III. 



