NOVKMBKU i;i, 1919. 



The Florists^ Review 17 



Do You Sell Flowers? 



y 



Or Do You Merely Let the Public Buy Them? 



Too many florists "accept orders" for flowers -they don't 

 force their sales. 



Those whose books show real profits are the ones who 

 really sell their stock. They ''arouse interest" and "create 

 desire" for their merchandise. 



That which makes the public pay you its money for your 

 flowers is their beauty. The corner grocer displays his 

 cabbages, but too often the florist hides his flowers. 



To increase the flower business and to promote the display 

 and sale of flowers, we submit— 



The. RANDALL 



STANDARDIZED 



DISPLAY REFRIGERATOR 



(Illustrated on opposite page) 



• 1 



This refrigerator is the size and design which long experience in 

 flower store equipment has taught us to be the best. It's best from the 

 standpoints of floral display, economical operation and the keeping of 

 flowers. It's just the right size for 90'^ of the retail stores. 



We have standardized this box. Every detail has been developed 

 to perfection. We build them in quantities under the "continuous pro- 

 duction" method, and so reduce the cost— you get the benefit. 



Don't wait until you think you need a refrigerator get in touch 

 with us on this proposition today, if you know you want to sell more flowers. 



A postal card reading 

 **Send details about Standardized Refrigerator** 



will brinji lln 



rmaraizea j 



■ whole storv. 



A. L. RANDALL COMPANY 



Store Fixture Department 



1 so N. WabTsh Avenue ChiCagO^III. 728 S. Wabash Avenue 



