30 



The Florists' Review 



NOTBMBER 13, 1019. 



remain in offices and factories after the 

 war is over and the men have returned. 

 Thus a household may now receive total 

 earnings twice to several times that of 

 ante-bellum days, according to the num- 

 ber of workers in the family. Hence 

 the abundance that leads to purchases 

 of luxuries of all kinds. Truly, in such 

 a situation, the outlook for the florist 

 is bright. When more families are buy- 

 ing homes than ever before, when in- 

 dulgences never contemplated previously 

 can now be gratified, the sale of flowers 

 promises to surpass all normal demands. 

 Such general factors as prevented 

 some businesses from feeling confident 



in the future are being settled by legis- 

 lation now being enacted. Action on 

 the peace treaty is expected to be def- 

 initely determined within a short time; 

 railroad legislation is before Congress 

 and other such matters as affect flo- 

 rists only as they affect the pros- 

 j)erity of customers' businesses are being 

 similarly settled. Elections in Massa- 

 chusetts gave confidence to citizens of 

 that commonwealth and indicated to 

 those of other communities that the 

 radical spirit of the country was not so 

 strong a danger as some supposed. 



The florist 's problem, then, is not one 

 of trade difliculties, but merely one of 



getting prices high enough to meet his 

 advanced costs and still yield him the 

 profit to which he is entitled. If he is 

 able to pass along the increases in prices 

 which aflfect him, his problem is solved. 

 In the present situation there is basis 

 for confidence that he can get such prices 

 as remove his worries. Though valley 

 has advanced to 20 cents a spray, all 

 that can be had is sold. Similarly, other 

 stock which increases in price fot like 

 reasons, will be disposed of. Facing in- 

 creased prices on all sides, the public will 

 not be deterred by higher prices for flow- 

 ers, particularly when they have the 

 money to spend as now. 



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^ THE RETAIL FLORIST <^ 



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A WARNING FROM THE F. T. D. 



At the recent business meeting held 

 at Buffalo, N. Y., it was unanimously 

 decided at the annual meeting of the 

 board of directors, which immediately 

 followed the final adjournment of the 

 regular session, that it was the sense 

 of the meeting that more drastic action 

 was necessary to bring habitually slow- 

 paying members to the realization that 

 payment must be made according to the 

 constitution and by-laws — article 11, 

 sections 6 to 10, inclusive — which fully 

 explain the duty of the secretary rela- 

 tive to overdue bills. Disputed bills, of 

 which many are received at the clearing 

 house, shall be disposed of either by the 

 secretary or through the regular arbi- 

 tration committee. 



The association has grown too large 

 and its responsibilities too great to al- 

 low some members to have their names 

 perpetually on the clearing house rec- 

 ords; it is bad business and should be 

 overcome. Always keep this slogan in 

 mind, "Say It with Flowers — at the end 

 of thirty days. Say It with a Check." 



The secretary does not care to use his 

 ofiicial prerogative unless it is absolutely 



necessary. Leniency has alwaj's been 

 practiced to those who have shown any 

 tendency toward improving their busi- 

 ness standing. The truly unfortunate 

 one will always receive courteous treat- 

 ment, provided he can and will prove 

 to this office that his case is one of mis- 

 fortune. We have been bitterly criti- 

 cised many times for not^^ercising and 

 fulfilling the exact meaning of the by- 

 laws. The time has come when the pro^- 

 visions of the by-laws relating to the 

 clearing house will be executed. 



Albert Pochelon, Sec 'y. 

 P. S. — All members who have been of- 

 ficially warned to settle all overdue bills 

 and failed to do so, will find that their 

 names will not appear on the Christmas 

 membership list, which will be issued 

 on or about Decemtar 10. 



WEDDINGS REPLACE FUNERALS. 



Every florist, even if he this year fails 

 to count the large October total he did 

 a year ago, is glad funerals for the last 

 month were not up to those of a year 

 ago. He has had, records show, a good 

 substitute for funeral trade — one that 

 he can really rejoice in — wedding orders. 



Store which has Proved Aaew that Business Follows Provision of Facfmies. 



For statistics from nineteen of the larg- 

 est cities in the country show an increase 

 of nearly seventy-five per cent in num- 

 ber of marriage licenses taken out this 

 October over the same month a year ago. 



In Chicago, 4,480 couples marched to 

 the altar last month. A year ago only 

 1,961 licenses were taken out. In Den- 

 ver the figures more than doubled — 307 

 marriage licenses this October to 147 

 last year. 



Whether you got your share of wed- 

 ding orders in your town or not you can 

 tell by comparing your two years' rec- 

 ords and the increase in marriages in 

 your city if it appears in the table below. 

 Statistics as reported by city officials 

 follow: 



1918 1919 



("hlcaKO 1,961 4.480 



DalU* 224 420 



Oklahoma City s . . 67 157 



Denver 148 307 



Lincoln 67 105 



Detroit 1,249 1,832 



SpringfleM, III 66 135 



St. Louis 531 1,005 



Des Moinea 109 243 



Kama* City 325 635 



Milwaukee 213 473 



San Francisco 815 767 



St. Paul 205 343 



Atlanta 273 324 



Syracine 182 162 



Hartford 120 170 



Cleveland 601 1,007 



Albany 69 107 



Boston 646 946 



Total 7,861 13,618 



Figures for New York are unavailable. 



SEE SCHEINUK SHINE. 



That an improvement in surroundings 

 and equipment is followed by a prompt 

 increase in the volume of business has 

 been the pleasing experience of many 

 florists. It again has been demonstrated 

 in the case of Max Scheinuk, of New 

 Orleans. This enterprising young man 

 started in the trade as a florist and 

 nurseryman something more than a dec- 

 ade ago and he has taken many steps 

 along the patli of progress until now his 

 facilities deserve to be classed among 

 the best. Ills new store, the front of 

 which is shown in the accompanying il- 

 lustration, recently was opened at 2600 

 St. Charles avenue, in the best section 

 of the Crescent City. Each time he has 

 moved he has sought a better locality, 

 with the purpose of improving the qual- 

 ity of the trade handled, and he has at 

 each successive step provided better 

 equipment. The new location is at the 

 corner of the avenue and Third street, 

 the store building being set back from 

 the .street to provide the opportunity 



