NOVBMBBIt 13, 1919. 



The Florists^ Review 



31 



for attractive planting. The display re- 

 frigerator, which is the principal fea- 

 ture of the equipment, was designed by 

 W. Abrahanison, of the A. L. Randall 

 Co., Chicago, and there is a large elec- 

 tric fountain in the center of the store. 

 Mr. Scheinuk is a man of action — the 

 new store was built, equipped and occu- 

 pied in forty days — but he is no more 

 prompt than was the public in respond- 

 ing to the invitation provided by the 

 attractive new facilities. Business has 

 increased far beyond his most sanguine 

 expectations, proving anew that in this 

 line of business any reasonable expendi- 

 ture in the provision of high-grade sur- 

 roundings and service is quickly repaid 

 by the prompt increase in the volume of 

 business handled. There is nothing too 

 good for the public. 



HOME OF THE RED C. 



The business that was started forty- 

 seven years ago in St. Louis by Fred C. 

 Weber has kept growing all that time 

 because Mr. Weber followed the pace 

 of leaders of the trade. When Sunday 

 closing was discussed by* the St. Louis 

 Retail Florists' Association, President 

 Fred C. Weber, Jr., said he would 

 begin by closing his store on Sunday at 

 once. In the movement for better 

 working conditions for employees, to 

 make the trade attractive to capable 

 workers, he has been active, taking the 

 initiative in his own establishment. 

 With the growth of the trade, this store, 

 like many others, has been improved 

 and remodeled, so that today the "home 

 of the red C," as may be seen in the 

 accompanying illustration, is a shop 

 from which other retailers glean ideas 

 as to what a first-class establishment 

 may be. 



In advertising and trade publicity 

 work, Mr. Weber keeps to the fore. The 

 fact that in St. Louis there are two 

 Webers in the trade whose only differ- 

 ence in name is in their middle initial 

 had given rise to an advertising point 

 made much of, the red C, so printed on 

 stationery and so displayed on the store 

 front. 



THE SLOGAN IN SONG. 



Those who heard it at the Detroit con- 

 vention last August, as well as those who 

 did not, will soon be able to obtain 

 copies of the song, "Say It with Flow- 



St. Louis Store That is Known as the Home of the Red C 



ers, '' which was sung there with great 

 success. The words, which are given be- 

 low, were written by the wives of the 

 members of the New York firm of whole- 

 sale florists, Traendly & Schenck. Mrs. 

 Frank H. Traendly was at one time pres- 

 ident of the Ladies' S. A. F. and her 

 husband was president of the S. A. F. in 

 1908. Mrs. Charles Schenck is also well 

 known, and her husband was president 

 of the New York Florists' Club in 1918. 

 The music is by two popular song writ- 

 ers, Harry Pease and Edward Nelson. 



The publishers of this song, the Meyer 

 (johen Music Publishing Co., New York, 

 intend also to issue it in adapted form 

 for dance orchestra, so that the public 

 may dance to "Say It with Flowers." 



The words follow: 



"SAY IT WITH FM)WEHS." 

 In a Riirden so fair with its fragrance so rarf, 



I wntclicd the llowt-rs grow. 

 ThiiikiriK of someone, some certain someone. 



A someone I love so; 

 As I wandered alonp on my way, 

 I seemed to liear eacll (lower say: 



WlMD the wadding bolls c4iimo and the 

 seems in rhymi-, 

 .And true love is all in bloom, 

 lieaiitifiil flowers from nature's bowers 



Are worn by the bride and Kroom: 

 As they journey along life's sweet way, 

 Eai'h flower they see seems to say: 

 UKFUAIN. 



"Say it with flowers, beautiful flowers. 



Secrets of love they reveal; 

 Urine her sweet roses or violets blue, 

 Orchids, carnations or pansies will do. 

 In gloomy hours, sweet-scented Mowers 



Change the darkness to light; 

 S<p. say it with flowers, beautiful flowers. 



And make someone happy tonight." 



world 



printed such poems, not because it 

 wished to emulate the general maga- 

 zines' poetry page, but to make available 

 to all the trade material for what so 

 many have found to be worth while 

 using. 



The latest contribution comes from a 

 member of the trade, John S. Polland, of 

 Fort Dodge, la.: 



A bmch *t chrysanthemums stately and tall 



Is a message of peace from the queen of the fall: 



Their beauty spealcs volumes and tias soottied 



many hours; 

 You gave nature's diploma and said it vrlth 



flowers. 



A bunoh of carnations — plumosus for green — 

 Knriches with fragrance and makes all serene; 

 Their tight-armored buds in woodlands and bowers 

 Awake from their slumber to say it with flowers. 



'Way up on the mountains, clear cataracts flow. 

 Where the mist spreads like dew breath on the 



violets below, 

 A beckoning emotion over me towers, 

 Hids m§ rest in that valley 'mid mantles of 



flowers. 



Say It with flowers, oh, say it with flowers. 

 Nature's sweet message tells love by the hours, 

 On my pillow exhaling their fragrance in showers. 

 Oh, fell me thou lovest, but — say it with flowers. 



Oh, how bright are fresh posies, the gifts from 



above I 

 (Jive them and fake them as a message of love. 

 When earth's glittering luster has spent her last 



powers. 

 There's a whisper, a message, to say it with 



flowers. 



Popular Song Bears Slogan. 



DO YOU USE POETEY? 



The spread of the florists' slogan is 

 wider each day and its paraphrase in 

 poetic form is adding to its popularity. 

 Already one set of verses has been 

 printed and refirinted in retailers' news- 

 paper advertising in various cities. The 

 publicity and sales value of such verses 

 is not eiisy to reckon, but it seems to be 

 appreciable. Therefore, The Review has 



PALMER'S DESIGN DISPLAY. 



From the fertile brain of Mark Pal- 

 mer, of W. J. Palmer & Son, Buffalo. 

 N. Y., has come a device for showing 

 customers in the flower store what they 

 will get when they order a funeral spray, 

 a corsage, a wedding bouquet or some 

 such piece. Against the wall of Pal- 

 mer's store stands a case about three 

 feet square and about eight inches deep, 

 supported at a convenient height for in- 

 spection by a person standing. Panels 

 in the face of the case contain trans- 

 parent slides, or photograph negatives, 

 each of a different piece of floral work. 

 In the case behind the panels arc elec- 



