32 



The Florists^ Review 



NOVBMBDB 13, 1919. 



trie lights which when switched on shine 

 through the slides, displaying the de- 

 si^s. 



Each row of slides may be shown 

 while the others remain dark, since there 

 is a switch for each row. One row, 

 according to Mr. Palmer 's idea, contains 

 funeral sprays, another corsages, an- 

 other wedding bouquets, another table 

 decorations or miscellaneous pieces. Thus 

 only the type the customer desires to 



see is shown when the lights behind that 

 row are switched on. The case in Pal- 

 mer 's Delaware avenue store contains 

 four rows of four designs each. 



Patents have been applied for by Mr. 

 Palmer on this device. As soon as these 

 are obtained he will put it on the mar- 

 ket, since several retailers from large 

 cities at the F. T. D. convention wished 

 to place orders for it when they saw the 

 display work. 



^■^i.vg^.;i>g^ig/jivg^jLM>Aitvtyj^v8jjtx8^tv^^ 



BUFFALO BEGINS BIO. 



On Cooperative Advertising. 



Starting' what Robert A. Scott termed 

 "the biggest thing ever started by any 

 city in the country, '■ ' Buffalo florists 

 h^ve embarked on a, cooperative adver- 

 tising plan in which, says Mr. Scott, 

 ''our success is absolutely assured, for 

 ^^6 are all up to fever heat and we are 

 getting the money. ' ' 



The temperature of fever heat seems 

 to be correctly stated, for the organi- 

 zation, though just effected, has already 

 raised $6,500 and has ambitions of $12,- 

 000; it used a full page in the Buffalo 

 Courier for November 9 to boost the 

 idea of wearing flowers Armistice day, 

 and it is carrying out a "Say It with 

 Flowers" week, -vvhich began Novem- 

 ber 10. 



Bigger Than City. 



The plan includes not only the retail- 

 ers and growers of the city of Buffalo, 

 but also all growers who ship stock into 

 the city and, in addition, the nursery- 

 men and seedsmen of Buffalo. The 

 name of the organization is the West- 

 ern New York Florists' Publicity Fund. 

 It is a voluntary guarantee fund, "to 

 be used solely for the purpose of pro- 

 moting the sale of flowers in western 

 New York." A part of the fund is to 

 be set aside for national publicity. 



The fund is to be in the hands of a 

 committee of seven. Three of the mem- 

 bers are to be growers who ship to or 

 .sell their products in the city of Buf- 

 falo. Three of them are to be retailers 

 in Buffalo and the remaining member 

 to be a wholesaler of the city. The 

 subscribers elect the members of this 

 committee on the last Thursday of Octo- 

 ber of each year, their term of office be- 

 ginning November 1. 



At least once each three months the 

 committee is to call together the sub- 

 scribers to give a detailed accounting of 

 the expenditure of the funds. 



Give TIU It Hurts. 



The subscriptions to the fund made at 

 the meeting October 30 amounted to $6,- 

 500 and represented twenty-five per cent 

 of the retail florists of the vicinity. The 

 aim of the committee, of which "Wallace 

 H. Eiss was temporary chairman, is to 

 raise at least $12,000 to be used for pub- 

 licity work in the next year. 



A provision in the resolutions adopted 

 at that meeting states that subscrip- 

 tions will not be binding unless at least 

 seventy-five per cent of the retailers 

 and growers in the city and of the grow- 

 ers who ship to the city subscribe to 

 the fund. Enthusiasm is at such a pitch 



that the enlisting of that percentage 

 seems sure. It is by force of example 

 and enthusiastic purpose that the work 

 is being carried forward. "We do not 

 force any man," a member says. "He 

 gives till it hurts." 



Investments, not donations, are what 

 the subscribers are working for, ac- 

 cording to their terms. And they state 

 it as the duty of each one to subscribe 



in accordance with the measure of his 

 individual business. . ' • 



Besolutions State Plan. 



The Buffalo florists believe theirs is 

 a plan that will be followed in other 

 cities, for they stanchly affirm the 

 strength of their organization. The 

 outline of the plan is clearly stated by 

 the resolutions unanimously adopted by 

 the subscribers of the Western New 

 York Florists' Publicity Fund at the 

 meeting held October 30: 



1. That a voluntary guarantee fund be raised 

 by the retail florists of Buffalo and the growers 

 of cut flowers and plants who grow and sell 

 their products within the city and the growers 

 of cut flowers or plants who ship to or bring 

 their products to Buffalo and the seedsmen and 

 nurserymen of the city of Buffalo. 



2. That the name of the fund be "Western 

 New York Florists' Publicity Fund." 



3. That this guarantee fund is to be used 

 solely for the purpose of promoting the sale of 

 flowers in western New York, and a certain part 

 of the fund is to be set aside by the committee 

 for national publicity. 



4. That the moneys so guaranteed be turned 

 over to an advertising committee, who will have 

 in charge the matter of properly using the fund 

 collected for advertising purposes In promoting 

 the sale of flowers and plants. 



5. That the advertising committee consist of 

 three growers who ship to or sell their products 

 in the city of Buffalo, three retail florists who 

 have their business in the city of Buffalo and 

 one wholesaler of the city of Buffalo. 



6. That the subscribers of this fund elect this 



( 



Week 



Today 



Tomorrow 



The Next Day 



In fact every day next week ---for this is "A^a^ 

 It with Flowers" week in Buffalo. 



IJ ISTORY is replete with instances of men and women groping for 

 words to express thoughts of tenderness, sympathy or condolence. 

 What a world of poetry, sentiment and affection is hidden and revealed in 

 a floral message. The modem way is to Say It With Flowers. 



"C*VERY day there are things happening — anniversaries, weddings, 

 '^ birthdays, etc. Why not - Say It With Flowers? 



■pVERY one knows that sunshine makes flowers, but many people have 

 forgotten that Flowers make sunshine. Is thei:e not someone -- 

 somewhere -- you should make happy this week with a floral gift. 

 Say It With Flowers. 



Style Show Week of Chrysanthemums 



Wonderftd New Creations -- Visit Your 



Florist and See Them 



By means of The Floritt's Telegraph Deliver)/ SyKtem. you can send 

 flowers to any city in the United States or Canada within one hour's 

 notice. Ask your florist to explain this service to you. 



Your Florist Will Help You To 



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n 



Page Ad with Which Buffalo Florists Launched Co-operative Campaign. 



