November 13, 1919. 



The Florists^ Review 



39 



ing much as pineapple does. The core 

 must be left on the vine until ripe before 

 it is eaten. L. F. Mohr. 



MORE GOVERNMENT SERVICE 



The United States government, I am 

 told, sends a large force of men each 

 year about this time into the pine for- 

 ests to gather ladybugs in their dor- 

 mant state and they get them by the 

 bushel. The bugs are kept in cold stor- 

 age until spring and then sent out to 

 any or all fruit growers who apply for 

 them. 



Now, why could not we florists get 

 the benefit of this free distribution? The 

 ladybugs would be of untold benefit as 

 destroyers of aphis and mealy, bugs. 

 They could work for us in the winter 

 and be turned out in the spring to assist 

 the fruit growers. The mortality 

 among the bugs would be less if liber- 

 ated in a greenhouse. H. C. Bateham. 



LET THE SLOOAN SPEAK. 



I do not believe the florists could 

 have selected a better slogan than ' ' Say 

 It with Flowers." It is so expressive, 

 suggestive and snappy. I doubt whether 

 we are making as much use of it as we 

 might. 



I must condemn the covering of mail- 

 ing matter with a catalogue of bargains 

 or with business cards so conspicuous 

 as to make the address obscure, a prac- 

 tice which has caused restrictive meas- 

 ures by the post-office department. It 

 is poor business, poor taste and poor art. 

 I believe that every piece practicable 

 should have our slogan put on it artis- 

 tically, not with a rubber stamp, but 

 with a pretty sticker or a printed de- 

 sign. The regulation rosebud design is, 

 in my opinion, neither plain nor pretty. 



Our national publicity committee 

 should take heed from some of our best 

 advertisers, who recognize conspicuous 

 brevity. Note our mddern magazines 

 and their best advertisements. 



For instance, give us a page or even 

 a half -page in our best magazines, show- 

 ing Old Glory or a conspicuous flower 

 design in colors, with ' ' Say It with 

 Flowers" so bold — and pretty — that a 

 blind man could not pass it. Then do 

 not spoil it with a tiresome message 

 which attempts to translate it. It does 

 not need translation any more than a 

 box of flowers needs interpretation. To 

 add anything to "Say It with Flowers" 

 is to slobber over it. It contains a 

 whole volume. The average American 

 reader will catch it instantly, ad- 

 mire it and think about it. That is 

 advertising. 



We should make our slogan a house- 

 hold word, like ' ' Bon Ami, " " Kodak, ' ' 

 etc. If we push it, it will be "event- 

 ually; why not now?" S. C. T. 



HILL ON FARMINGTON ROSES. 



The visit of E. G. Hill, of Eichmond, 

 Ind., at the establishment of the Miller 

 Floral Co., at Farmington, Utah, re- 

 ])ortcd ill tlie October 30 issue of The Re- 

 view, was recorded in the Salt Lake 

 Tribune to the extent of nearly two col- 

 umns. The object of Mr. Hill's visit 

 was to see the roses at Farmington. 



The Miller Floral Co. has four roses 

 of its raising. Two are sports from 

 Shawyer, one white and one a deep pink, 

 almost red. Two are seedlings, No. 1 a 

 cross between Ophelia and Shawyer, 

 light pink in color, and No. 3, a cross 



E. G. Hill and Seedling No. 3 of the Miller Floral Co. 



between Hoosier Beauty and Shawyer, 

 deep pink, which is shown in the illus- 

 tration on this page. 



"Seedling No. 3," the Tribune quotes 

 Mr. Hill, "has qualities of a good forc- 

 ing rose. It compares favorably with 

 niy rose, Columbia. I like it better than 

 Seedling No. 1 because of its shade. No. 

 1 has a bluish tinge which does not 

 prove popular with the women, although 

 it has a rare perfume." 



According to the Tribune, Mrs. Hill, 

 who accompanied her husband on his 

 trip west, said she tried to persuade 

 him to vstay in California for the winter. 

 ' ' He would not stay away from his roses 

 for a whole winter," she said. "He 

 guards them with all the love and care 

 of a mother for her babies. When he first 

 started his work with flowers, our chil- 

 dren were inclined to laugh at him, be- 

 cause he was forever nursing a baby rose 

 plant in the house. They "have lived 

 to be proud of him, however, and to 

 share in the profits of his work." 



Robert Miller, who is general manager 

 of the Miller Floral Co., has had much 

 success with roses at Farmington. He 

 said: "Ten years ago, when I first 

 started growing roses in Utah, florists 

 scofl'ed at me. They said it could not 

 be done, but we find that Utah soil is 

 especially favorable to rose cultivation 

 and the climate does not interfere in 

 any way. We find it just a little bit 

 difficult' to attain the perfection we 

 would like in the matter of stems. I 



think the altitude makes it prohibitive 

 to produce as long stems as are grown in 

 other localities." 



Elijah Gregory is in charge of the 

 seedlings at the company's greenhouses. 

 He expects to visit Mr. Hill's establish- 

 ment at Richmond, Ind., in February. 



Robert Miller will go east in a few 

 weeks in order to obtain a number of 

 new palms to be used in decorations of 

 the retail shop at 10 East Broadway, 

 Salt Lake City. A new system of decora- 

 tions is planned under the direction of 

 E. R. Richmond, of Chicago, who has re- 

 cently joined the Miller company force. 



The new roses have been on display 

 at the Salt Lake City store and an in- 

 vitation has been extended to visitors to 

 the shop to suggest suitable names for 

 the four new roses. 



INCORPORATIONS SET RECORD. 



Florists who watch commercial straws 

 to see how the business wind blows will 

 find interest in the statement that 1,067 

 new enterprises were organized under 

 the laws of the principal states last 

 month, with an authorized capital of 

 $100,000 or over, representing in the ag- 

 gregate the sum of $2,363,635,200, break- 

 ing all previous records. This shows an 

 increase over October a year ago of 1,660 

 per cent. The only figures that approx- 

 imate this remarkable showing are those 

 of September, when 972 cnter})rises were 

 chartered, involving $1,946,954,500. They 



