40 



The Florists^ Review 



NOVBMBBB 18, 1010. 



afford concrete evidence of the hopeful 

 sentiment in banking and business 

 circles regarding the outlook. Since 

 January 1 aggregate incorporations 

 have involved the enormous sum of 

 $10,258,237,100. This total compares 

 with $2,338,722,600 in the first nine 

 months of 1918, an increase of 338 per 

 cent. 



DULUTH, MINN. 



The Market. 



Business has been unusually slow dur- 

 ing the last week, owing to the wintry 

 weather, snow falling most of the week. 

 Stock of all kinds is plentiful. Chrys- 

 anthemums, in pink, white and yellow. 



and pompons are in abundance. Eoses 

 are plentiful in all grades and quite 

 good. Single and double violets are 

 much better. There is a great demand 

 for poppies for Armistice day and a 

 good business could be done if stock 

 were obtainable. Maybe another year 

 the growers will keep this in mind and 

 try to get a crop of poppies in for this 

 day. Carnations are in plentiful supply. 



Various Notes. 



David C. Boyle, of the A. L. Eandall 

 Co., Chicago, was a visitor last week. 



Walter Japp expects to take a trip to 

 Minneapolis to attend the convention of 

 the American Legion next week. 



J. E. S. 



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PERSONAL GLIMPSES 



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F. T. D. CELEBRITIES. 



William F. Qude. 



In the Florists' Telegraph Delivery 

 Association, as well as in the parent 

 society, the name of William F. Gude 

 is truly synonymous with service. That 

 there are many other faithful workers 

 within the fold goes without saying, but 

 the Croix de Guerre for service sits with 

 a peculiar appropriateness upon the am- 

 ple bosom of the retiring president. 

 Such men are substantially an inspira- 

 tion to their fellow-workers. Unselfish 

 in their efforts, indefatigable in their 

 labors and unthinking of personal emolu- 

 ments, their work is done for the com- 

 mon good, the pleasure derived from its 

 performance being the reward. It might 

 be aptly said of the distinguished Wash- 

 ington member that he represents an 

 ideal upon which the proper future of his 

 profession is balanced. The results ac- 

 complished by him during the trying 

 period of the great war serves as a vin- 

 dication of his inherent belief in the 

 efficacy of concerted action, and he will 

 be remembered in the annals of the or- 

 ganized trade as one of its chief apos- 

 tles. Big-hoartod and wholesome, gen- 

 erous and kind, the profession urgently 

 needs more men of the goodly mintage 

 of William F. Gude, and although there 

 are many who lament tlic passing of the 

 majestic niustaclie, like Abou Ben Ad- 

 hem's, "May his tribe increase." 



Philip Breitmeyer. 



"By their works yo shall know 

 them." This dictum boiiifj unalterably 

 true, we cannot fail to value tlic ster- 

 ling qualities of the president-elect of 

 the F. T. D., Philip Breitmeyer. The 

 genial Phil is well known as a booster 

 and as a man of marked constructive 

 ability. His long exix'rience in the 

 councils of the trade and in civic affairs 

 eminently fits him for administrative 

 office. And if he were not entitled to 

 the honor conferred upon him at the 

 Buffalo meeting, devotion would be with- 

 out requital and loyalty without recog- 

 nition. In all organizations and upon 

 some committees, while it is alleged 

 atoningly that "the heart is in the 

 right place," it is undeniable that the 

 willing workers are but few. Believing 

 the F. T. D. an exception to that gen- 

 eral rule, we are not forgetful that a 



handful of its members are preeminent 

 in point of enthusiasm, service and con- 

 viction. And prominent in that group 

 is our esteemed ex-mayor of Detroit. 

 As we have no means of judging the 

 future but by the past, we predict 

 marked prosperity for the F. T. D. under 

 his guiding hand. More power to him. 



Albert Fochelon. 



It is doubtful if from the entire roster 

 of retail florists a man better fitted for 

 the office of secretary of the F. T. D. 

 than the present incumbent could be 

 selected. In fact, we know there could 

 not; the right man is in the right place. 

 It is always particularly interesting to 

 the writer to hear "Push" effervesce 

 upon his favorite subject, the F. T. D. 

 He appears inspired at such times, im- 

 pressing one that his whole being is 

 immersed in his work. His enthusiasm 

 is contagious; his earnestness, catching; 

 his wit and humor, both pointed and 

 pleasing; his arguments, unanswerable. 

 Perhaps he embodies the most potent 

 single F. T. D. influence of the day. He 

 wages relentless warfare upon the 

 enemies of his organization by proving 

 to them the folly of their position and 

 inducing them to come into the folcT. 

 His gospel is a greater and more effi- 

 cient F. T. D. service and as his term 

 of office lengthens his efforts become the 

 more untiring. A valuable asset, in- 

 deed, to the Florists' Telegraph Deliv- 

 ery Association is Secretary Albert 

 Pochelon. 



William L. Rock. 



"Do you know" William L. Rock, of 

 Kansas City, Mo.? He is the faithful 



guardian of the F. T. D. exchequer and, 

 incidentally, a quite successful florist. 

 He is a man who has made good by dint 

 of intelligent application and persever- 

 ing effort. One peculiar thing about the 

 F. T. D. is that it is strikingly a body 

 of successful business men, and the 

 formula for getting into good society 

 is to become a member. It is said that 

 the florist can readily be identified by 

 the manner in which he wears his 

 clothes. That may be true of the whole- 

 salers and growers, but a visit to an 

 F. T. D. meeting will roadily prove to 

 the most casual observer that it does not 

 apply to the members of the retail sec- 

 tion of the trade. Admitting that flo- 

 rists of a generation or more ago were 

 not Beau Brummels, we wish to point 

 out that a representative F. T. D. meet- 

 ing is composed of men as clean-cut and 

 able as will be found in any other field 

 of human endeavor. Which might be 

 interpreted as proof that the business 

 of the florist has been slowly but surely 

 elevated to its proper place among the 

 professions. Better organization and 

 superior business methods have evolved 

 a higher type of florists, and the end 

 is not yet. Mix with the active mem- 

 bership of the F. T. D. and become con- 

 vinced of this, and do not fail to form 

 the acquaintance of that live wire from 

 Kansas City, William L. Rock. 



Irwin Bertermann. 



The name of Irwin Bertermann is 

 inseparably linked with the Florists* 

 Telegraph Delivery Association. He 

 was present at its birth, watched over 

 it during its infancy and is still one of 

 its active and stanch supporters. The 

 sailing was not so smooth in the early 

 days of its existence and much grati- 

 tude is owing the faithful few that 

 steered the little bark through the 

 shoals of adversity and into the haven 

 of assured success. In business organi- 

 zations there is much work to be done 

 »nd willing workers must be found to 

 effectively perform it. Somebody has 

 said, "If you want to get anything 

 done, go to a busy man; nobody else has 

 the time." While paradoxical, that 

 statement contains an element of prac- 

 tical truth. The busy man has learned 

 the secret of achievement. Be it service 

 upon the directorate or in committee, 

 Irwin Bertermann has abundantly ren- 

 dered his portion. In after times stu- 

 dents of the early history of the F. T, D. 

 will read with pleasure of his invaluable 

 services. James McLaughlin. 



Pembroke, N. Y. — Arthur A. Kirch- 

 hoff, formerly of Batavia, N. Y., has 

 moved his business as gladiolus special- 

 ist to this town. 



It is Necessary 



to eliminate overtime costs in printing The 

 Review. Advertisers are urged to send in 

 copy on Thursday, Friday and Saturday 

 whenever possible. If copy is not received 

 until Tuesday we have to pay double for 

 setting the type. 



