100 



The Florists^ Review 



NOVBMBEB 13, 1919. 



n 



The McCallum Service for Florists 



IS JUST OFF THE PRESS. DID YOU RECEIVE YOUR COPY? 

 if not, kindly notify urn and we will be pleated to aend you one. 



This new, handsomely illustrated fall catalogue contains a wealth of both the staple and more varied 



line of florists' sundries, comprising: 



Christmas Articles Chiffons Bouquet Holders 



Made-up Wreaths Ribbons Corsage Pins 



Artificial Flo^vers Gauzes Bridal Showers 



Magnolia Leaves Shields W^ire Work 



Oak Foliage Cords Baskets, Etc 



and, ia fact, 

 «« EVERYTHING FOR THE FLOftlSf" 



m 



^ THE McCALLUM COMPANY, Pittsburghi Pa. 



a 



n 



Your time will be well ppent if tou will look over the seasonable offerings at 

 "7H£ HOUSE THAT SERVICE BUILT" 



* 



m 

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B 



B 

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If eutton The Bartow wkra yon wrlta. 



florists through the committee in charge 

 of the campaign. 



Various Notes. 



The Louise Flower Shop has booked a 

 number of important weddings for this 

 month. It has been doing a large 

 amount of decorating work. Sam Mas- 

 ton is with this firm; before serving in 

 France he was with George Shaffer. 



Fred Leapley has a quantity of im- 

 portant work on hand, including several 

 large weddings. G. V. S. 



BOSTON. 



The Market. 



Last week was a most depressing one 

 climatically, with only one partly clear 

 day at its close. This had an adverse 

 effect on business, which proved to be 

 quite poor until November 8, when it 

 braced up encouragingly. November 10 

 and 11 the market had an improved tone, 

 due in considerable measure to the "Say 

 It with Flowers" campaign being waged 

 by all local florists during the present 

 week. 



Eoses, which have been selling at low 

 prices of late, have now advanced and, 

 with the gradual passing of the chrys- 

 anthemum wave, will do better. Ar- 

 rivals are considerably reduced, owing 

 to the colder and less sunny weather ex- 

 perienced. The newer varieties continue 

 to have first call, with Columbia, 

 Premier, Hadley and Ophelia in especial 

 favor. American Beauties are less 

 plentiful and move better. Carnations, 

 which sold low most of last week, im- 

 proved November 8 under the impetus 

 of heavy buying from another city. 

 Only a fractional part of the violets 

 seen in former years are arriving. 

 Growers are dropping them for other 

 crops and those who still retain them are 

 getting only a fractional part of their 

 usual crop. Prices went as high as $1.50 

 per hundred November 8 and 10. 



Chrysanthemums have reached their 

 crest and will now gradually come in re- 

 duced numbers. Major Bonnaffon easily 

 tops all others in favor. White Eager 

 coming next in popularity, with Chief- 

 tain third. There is a good call for 

 pompons and singles. Cosmos is fairly 

 plentiful, but sells slowly. Lilies are 



Big Special Offer, $5.p„ 



12 



Ko. 310. 21 inrhes blirb, 8 Inches deep, reg- 

 ular price, $7.20 per doz. with liners. 



WATPH ^o*" *'"'■ ^'^ Thanksgiving oflFer; 30 

 "^■^" assorted plant and cut JlC AQ 



flower baskets 



Caih enly. 



JOHNSON BASKET WORKS 



2535 Milwaukee Ave., 



CHICAGO 



Off 



FLORIST REFRIGERATORS 



will increaae y«ur prtfits. S«nd far catalMua. 



I Uki ttrttt, 

 KaOALLVILLE. INI. 



NcCnyRebigentirCi., 



scarce, but callas are more plentiful. 

 Calendulas are in good supply and there 

 are nice Paper Whites coming in from 

 several growers. 



An Unusual Opportunity 



For a short time we are offering you our 

 beautiful, green enameled, adjustabla 



Plant Stand 



At a price below cost of manufacture. 

 It has a range in height from 26 to 52 

 inches, and you will find it invaluable 

 for decorative purposes and the display 

 of plants and baskets in your store and 

 window. 



Poppy design is carried throughout. 

 A beautiful ornament for any store. 



Sale Price - $2.00 each 

 PERCY JONES 



-INC- 



SO EAST RANDOLPH STREET 

 CHICAQO • . ILUNOIS 



CHiaGO Printed String Co. 



Advertisins Strins and Ribbon Specialties 

 2411 Clybourn Ave., Chicago, III. 



