112 



The Florists^ Review 



NOVIUBBH 13, 1919. 



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Pacific Coast Department 



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Eugene, Ore.— David Masterton, the 

 University Florist, has opened a stand 

 in a downtown bookstore with gratify- 

 ing results. 



Victoria, B. C— G. W. Eiddle and as- 

 sociates have just built a range of five 

 connected houses, each 25x150, with 7- 

 foot gutters. 



Olendale, Cal.— George C. Goode has 

 recently enlarged his equipment for 

 growing plants under cloth for the 

 Christmas trade. 



LOS ANGELES, CAL. 



The Maxkeft. 

 Retailers report heavy funeral orders 

 last week and wholesalers also shipped 

 out a good deal of made-up work to the 

 smaller towns. Business shows more 

 vim now than at any time since last 

 season and, as the mums are past the 

 height of their season, stock of all kinds 

 is likely to go to much higher prices. 

 Boses are improving in quality and are 

 better than they have been for a long 

 time. These are about equal to the 

 demand, with a slight oversupply some 

 days. Indoor and field carnations are 

 both plentiful and good, but are much 

 higher in price than usual at this season 

 of the year. Dahlias and gladioli still 

 hold out, but are not seen in such quan- 

 tities as recently. Small flowers are of 

 good quality and equal to the demand. 

 Ferns and greens are more plentiful. 



Various Notes. 



Two of the happiest looking men in 

 the trade this week are Mr. Royston 

 and Mr. Williamson, of Armacost & Co. 

 They have moved into their new store 

 on Fourth street, where they have the 

 entire new building, 50x110 feet. In 

 front, on one side, are the oflices, and 

 back of these are three built-in ice- 

 boxes, covering a space 10x40 feet. 

 Through the center are elevated shelves 

 tor baskets, while in the rear is the 

 packing and shipping department. Al- 

 together, it is one of the largest and 

 best equipped wholesale stores in the 

 country and the firm is to be warmly 

 congratulated on its enterprise. A car- 

 load of magnolia leaves arrived just in 

 time for the new place and a second 

 carload of baskets is about due. 



Fred Burki, president of the Pitts- 

 burgh Cut Flower Co., Pittsburgh and 

 his son have been here ' 



to 



several weeks 

 make a much more 



and arc likely 

 extended visit. 



T„^~'^.^^'''^°'^ returned from Council 

 iiiults November 4. 



Marc Germain, president of the Ger- 

 main Seed & Plant Co., has a predilec- 

 tion for high flying, visiting Catalina 

 island by the aeroplane route last week 



VV right 's Flower Shop is showing ele- 

 gant ro.se stock from the greenhouses 

 and Tom Wright says they have never 

 before had the place in such fine condi- 

 tion as now. 



The L. A. Floral Co. reports that the 

 shipping of plants, as well as cut flow- 

 ers, IS on the increase. 

 _ .lames Taylor, for several years super- 

 intendent of Loughlin park, Hollvwood, 

 is busy with landscape work on the new 



What have you to offer? 



My first ad in The Review brought 

 so many ord rs for Spruce Coaes and 

 Huckleberry that I will have no more 

 to oflfer until next scison. 



H. W. GOOCH, 

 Bay City, Oregon. Oct. 29, lltl9. 



places on this property. After the dull 

 season in real estate, these sites are 

 selling and some elegant residences are 

 being erected. He is still running the 

 home nursery here and has a lot of fine 

 palms and other stock to work with. 



H. R. Richards. 



SAN FRANCISCO, CAL. 



The Market. 



Stock continues to sell easily. There 

 was a scarcity of a number of varieties 

 and prices are gradually tightening. 

 The great amount of shipping this sea- 



son has about cleaned up the large 

 chrysanthemums and those that are left 

 are bringing good prices. There are 

 still many of the Chinese-grown mums 

 in market, of fine quality and coloring; 

 these are filling in nicely and taking 

 the place of the larger blooms satisfac- 

 torily in most instances. Roses, with 

 the exception of the stock of one or two 

 growers who got an early start this 

 year, are scarce. Prices of good roses 

 are well up and the demand is strong. 



Violets are fine now and shippers re- 

 port an excellent business, the demand 

 being large enough to keep prices on a 

 satisfactory level. 



There was a scarcity last week of 

 both orchids and gardenias, just at a 

 time when a quantity could be used, for 

 weddings have been particularly nu- 

 merous in San Francisco recently. In 

 addition to the weddings, there have 

 been many coming-out parties, calling 

 for decorations, corsages and floral 

 gifts for the debutantes. There is more 

 work of this chaiacter this season than 



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And All Other Flowers in Season 



WRITE FOR PRICES ON RAFFIA, ALSO CARLOAD 

 PRICES ON HUMUS, THE WONDERFUL SOIL BUILDER 



L. A. FLORAL COMPANY 



The House of Quality and Service 



236 E. Fourth St., LOS ANGELES, CAL. 



VIOLETS 



CHRYSANTHEMUMS 



CARNATIONS 



ROSES 



AND EVERYTHING IN CUT FLOWERS AND SUPPLIES 



S. MURATA & CO. 



Oldest and Most Experienced Shippers in Southern California 



380-386 So. Los Angreles St., LOS ANGELES, CAL. 



WE NEVER Ml! 





