, \ \ 



NOTBMBER 20, 1919. 



The Florists^ Review 



55 



BOXWOOD 



la two grades, short sprays, small foliage (the bush va- 

 riety). Per 100 lbs., $30.00. 



Longer sprays and larger foliage (the tree variety). Per 

 100 lbs., $25.00. 



Both grades splendid quality, no surplus wood. Packed 



in bags of about 50 pounds each. 

 Deliveries now for those who want to start their Christmas work. 

 Golden Retinlspora and a full line of other desirable and attractive 



Christmas Greens in our special Christmas Greens list. Write for same 



if it has not reached you. 



Everything in Cut Flowers, Plants, Greens, Ribbons and Supplies 



Basineu Hours: 7 A. 91. to 5 P.M. 



S. S. PENNOCK COMPANY 



New York 



IT West 28th Street 



The WholesaU Florists of Pkiladolpkia 

 1608-SO Ludlow Street, PHILADELPHIA, PA. 



Baltimore 



Franklin and St. Paol Ste. 



Washincton 



121« H Street. N W 



CHRYSANTHEMUMS '"^ 



BLOOMS 



CALLAS 

 WM. J. BAKER 



Wholosale Florist 

 12 South Mole Street, Philadelphia, Pa. 



THE HOUSE OF MERIT 

 FLORISTS' SUPPLIES 



JOS. II. NEIDmaER CO, 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



GRAVE MARKERS 



Stein's Floral Supply Nfn. 



2223 N. Frost St. 

 Pliiladoiphia 



Mention The Revle'w when you write. 



Of these many are jjut back into pots 

 from which they were taken and then 

 nursed for weeks before health and 

 vigor are secured. Many are put back 

 into the cutting bed. Many die. Few 

 can stand more room for their roota at 

 once. This means that stock, after be- 

 ing sold at a high price, is not worth the 

 price asked and accepted. It is not of 

 standard size. It is, therefore, a dis- 

 honest plant. The recipient of such 

 stock ought to send it back, but does 

 not, for two reasons. First, because he 

 wants the stock and hopes to get it into 

 shape. Second, because sending it back 

 will probably insure its partial or total 

 loss. 



The remedy is a higher standard of 

 business morality for all of us. We 

 should send out only what is fit. We 

 should accept nothing that is unfit. We 

 should see that the stock is exactly as 

 represented. When this is done our 

 business will have taken a step forward. 



The New House at Roelofs. 



The Joseph Heaeoek Co. has just com- 

 pleted the most perfectly equipped 

 greenhouse in this ])art of the country. 

 To the uninitiated this liouse resembles 

 the other two monster houses at 

 Roelofs, but the expert will quickly 

 note and point out the latest improve- 

 ments. Most important of all, however, 

 was the practical test applied by the 

 manager, Robert Jamison, who went 

 through the house November l.*^, during 

 a heavy rainstorm, and failed to find a 



I" 



I 



S 



s 



Knmmiiaiiiiiiuniou 



EDWARD RE! D°£^°^ 



LATE MUMS 



THE FINEST VARIETIES 



POMPONS CARNATIONS ROSES 



When They're Reld'a, They're Rlcht 



1619-21 Ranstead St., PHILADELPHIA, PA. 



ORDER YOUR FLOWERS FOR 



Thanksgiving 



FROM 



THE raiLADELPHIA WHOLESALE FLORISTS' EXCHANGE 



Double White Roses Fresh Daily 



1615 Ranstead Street, 



PHILADELPHIA 



Mention The Reylew when you write. 



single leak, a unique and pleasing ex- 

 perience even in a perfectly good, new 

 house. The house is 70x600 feet, a gem 

 of its kind, strong, light, well ventilated, 

 a house to delight the heart of a grower. 

 .Tames W. Heacock, president of the 

 company, is much pleased with it. 



There are other distinctly modern 

 things about this house besides its con- 

 struction. Take the time, for instance. 

 It was built in the summer and fall in- 

 stead of in the spring. No effort to 

 rush it through and plant it in quick 

 time, with the result of neglecting the 

 rest of the place. No planting late, 

 with the effect of missing results the 

 first season. 



Half of the new house is being used 

 for sweet peas, calendulas and callas. 

 The other half will be fitted with tem- 

 porary tables and used for young rose 

 plants in 214 -inch and later in 3-inch 

 pots. These benches will give way to 

 the ground beds to be used throughout 



PUSSYWILLOW 



From now till Decoration Day 



Entire cut from ;«),000 cultivated plants 



50c per bunch, mixed lengths 

 In separate lengths from $2.00 to $10.00 per 100. 



inir'' E. KENDIG, Oswego, N. Y. 



this house when it will be prepared for 

 planting with roses early next season. 



Various Notes. 



Harry A. Bunyard, of New York, suc- 

 ceeded A. R. Burton, resigned, as man- 

 ager of the Michell seed farm and green- 

 houses at Andalusia, November 14. 



Philip Breitmeyer and Mrs. Breit- 

 meyer, of Detroit, were with us Novem- 

 ber 15. 



James W. Heacock went over to New 

 York November 13. He found Columbia 

 and Francis Scott Key were the jnipular 

 roses there. 



